Infrastructure 2 0 Sales Preso Dec 2008


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How Infoblox is driving the new Infrastructure in today\'s networks

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Infrastructure 2 0 Sales Preso Dec 2008

  1. 1. Infrastructure 2.0 - The Coming Dynamic Infrastructure
  2. 2. The Story <ul><li>“ The Beginning of the End of Static Infrastructure” </li></ul>
  3. 3. How Networks Begin
  4. 4. Manual Labor then becomes Problematic <ul><li>Doesn’t Scale </li></ul><ul><li>Produces Errors </li></ul><ul><li>Increases costs </li></ul>Before After
  5. 5. TCP/IP: déjà vu All Over Again Network Management Resources Network Scale and Complexity Users Devices Systems Applications Offices Factories Protocols Services Mobility People Budgets Network Management Demands Spread of TCP/IP Increasing Manual Labor in the Network
  6. 6. The Smoking Gun: IPAM Diseconomies of Scale Size of Network (IP Addresses) Annual IPAM Costs Per IP Address <1,000 9,999 >10,000 $7 $8 $9 $7.46 $8.68 $9.86 $10 Average $8.10 Source: Computerworld MarketVibe research report, October 2008: “ Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management (IPAM) for the Enterprise and SMB” Larger Networks Paying More per IP Address
  7. 7. The Beginning of the End of Static Infrastructure <ul><li>More Networks </li></ul><ul><li>More IP addresses </li></ul><ul><li>Higher rates of change </li></ul><ul><li>More powerful systems and endpoints </li></ul><ul><li>As the network becomes more strategic to the business </li></ul>
  8. 8. The Challenge <ul><li>The network infrastructure must become dynamic </li></ul>
  9. 9. The Dynamic Infrastructure (Infrastructure 2.0) <ul><li>Automation of manual tasks </li></ul><ul><li>Dynamic Connectivity </li></ul><ul><li>Dynamic Feedback Loops </li></ul><ul><li>Strategic to the business </li></ul>
  10. 10. The Answer: Replace the “Manual Switchboard” … with automated, dynamic links between networks, endpoints and applications
  11. 11. Infoblox is Strategic to Dynamic Infrastructure Infoblox delivers core elements of Connectivity Intelligence
  12. 12. Dynamic Infrastructure is Strategic to Networking <ul><li>Infoblox - CNS Automation Delivers DI </li></ul><ul><li>Dynamic software updates with zero downtime </li></ul><ul><li>DR mesh with any number of sites </li></ul><ul><li>Real-time visibility into IP addresses/status </li></ul><ul><li>Integrated database of DNS/DHCP/IPAM, etc data </li></ul><ul><li>Plus… </li></ul><ul><li>Results </li></ul><ul><li>Increased scale, availability and flexibility </li></ul><ul><li>Enhanced network intelligence </li></ul><ul><li>Enhanced endpoint intelligence </li></ul><ul><li>Reduced TCO </li></ul><ul><li>Enables </li></ul><ul><li>Virtualization </li></ul><ul><li>Cloud </li></ul><ul><li>SONA </li></ul><ul><li>… </li></ul>
  13. 13. Infrastructure 2.0 Momentum – Tremendous Response <ul><li>Podcast: Cloud Computing and Infrastructure 2.0 </li></ul><ul><ul><li>November 26, 2008 </li></ul></ul><ul><ul><ul><li>Greg Ness, Infoblox Sr. Director of Marketing </li></ul></ul></ul><ul><ul><ul><li>James Urquhart, Cisco CTO’s Office, Virtualization and Cloud Computing </li></ul></ul></ul><ul><li>Launched </li></ul><ul><li>Live Streaming Event: Unleashing the Power of Dynamic Infrastructure </li></ul><ul><ul><li>Jan 15, 2009 </li></ul></ul><ul><ul><ul><li>Stu Bailey, Infoblox CTO </li></ul></ul></ul><ul><ul><ul><li>Doug Gourlay, Sr. Director, Cisco Datacenter Group </li></ul></ul></ul><ul><li>Future in Review Conference Panel: Infrastructure 2.0 </li></ul><ul><ul><li>May 19-22 2009 </li></ul></ul><ul><ul><ul><li>Cisco Sr. Director Doug Gourlay </li></ul></ul></ul><ul><ul><ul><li>F5 Networks VP Product Management Erik Giesa </li></ul></ul></ul><ul><ul><ul><li>Infoblox VP Marketing Rick Kagan </li></ul></ul></ul><ul><ul><ul><li>WW. Grainger IT Exec (tbd) </li></ul></ul></ul>
  14. 14. Significant Pickup in Business Media Multiple Feeds into Yahoo News Multiple Feeds into Cisco, F5, etc. News
  15. 15. Significant Pickup in Blogs and New Media Blogger in Cisco CTO Office Chief Security Strategist
  16. 16. Infrastructure 2.0 – Next Steps <ul><li>Start using this with customers – you’ll find that it can change the conversation </li></ul><ul><li>Direct customers & prospects to </li></ul><ul><li>Keep up with the ~weekly blog posts, and push them! </li></ul><ul><ul><li>Digg, Reddit, etc. </li></ul></ul><ul><ul><ul><li>If you don’t know what these are – check ‘em out! </li></ul></ul></ul><ul><ul><li>Become a player in social media and get a jump on the next big thing since email </li></ul></ul><ul><li>Promote the January 15 th event with EVERYONE! </li></ul><ul><ul><li>Your prospects </li></ul></ul><ul><ul><li>Your customers </li></ul></ul><ul><ul><li>Your partners </li></ul></ul><ul><ul><li>Your family </li></ul></ul><ul><ul><li>EVERYONE (see next slide) </li></ul></ul>
  17. 17. Live Virtual Event : Q2 2009 Channel Marketing
  18. 18. Live Streaming Event Details <ul><li>Date: January 15, 2009 </li></ul><ul><li>Time: Live session at the Fairmont Hotel: 8:00 a.m. – 10:30 a.m. </li></ul><ul><li> Video Streaming Panel Discussion – 9:00 a.m. – 10:00 a.m. </li></ul><ul><li>Speakers: Doug Gourlay, Senior Director, Cisco </li></ul><ul><li> Stuart Bailey, Founder, Chief Technology Officer, Infoblox </li></ul><ul><li>Invite drop date: Tuesday, December 16th , reminder Tuesday, January 6th </li></ul><ul><li>Goals:   </li></ul><ul><ul><li>Lead Generation for sales/channel WW </li></ul></ul><ul><ul><li>Leverage to discuss AXP solution/joint partnership to broad audience </li></ul></ul><ul><ul><li>Engage with VARs for call blitz program </li></ul></ul>
  19. 19. Call to Action <ul><li>STEP1: CHOOSE a partner/reseller (Cisco reseller is target, or non-competitive) </li></ul><ul><li>STEP 2: GET co-branded invite from [email_address] * </li></ul><ul><li>STEP 3: SCHEDULE call blitz day to drive attendance to the event </li></ul><ul><li>STEP 4: SEND the invite out via your partners </li></ul><ul><li>*We will track the leads and provide a list of the leads your partner drives after the event. The leads will be assigned to your partner in our system for protection. </li></ul><ul><li>If you would like to schedule a remote-showing in your region: </li></ul><ul><ul><li>Q2 budget available to you, contact [email_address] </li></ul></ul><ul><ul><li>Use a TARGET list of customers/prospects and PERSONALLY invite them </li></ul></ul><ul><li>Sales management requiring ONE each rep to work with at least ONE partner to promote/drive attendance to this session </li></ul>
  20. 20. Sales Tools Available from Channel Marketing <ul><li>On PASS -> Campaign in a Box section: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Event overview PDF (review this with your partners) </li></ul></ul><ul><ul><li>Invite HTML sample (that we will co-brand/track registrations from partners) </li></ul></ul><ul><ul><li>Link to landing page for this session </li></ul></ul><ul><li>SPIFFs for call blitz days available </li></ul><ul><ul><li>$150 Visa gift cards </li></ul></ul><ul><ul><li>iPods </li></ul></ul><ul><li>Eloqua Outlook template </li></ul><ul><li>Questions? On Infrastructure 2.0 or this campaign?? </li></ul><ul><ul><li>DL Sell or [email_address] </li></ul></ul>
  21. 21. Parting Shot – Why I2.0 Will be THE Thing in 2009 <ul><li>Network admins have been holding into their jobs by being &quot;irreplaceable&quot; and doing low-level jobs by hand, or at best, by developing their own spiffy scripts and tools, believing that this provides relevance and job security.  They're in for a rude awakening.  </li></ul><ul><li>IT *must* automate itself, and the network is one of the weakest areas in this regard.  </li></ul><ul><li>Virtualization is totally shifting the center of power towards the server/OS/apps guys.  If the networking guys don't step up they'll be running a dumb railroad and will become little more than glorified facilities guys while the apps guys drive everything of interest.  </li></ul><ul><li>If the N/W guys will come clean about the real issues, outages, wasted time, challenges of managing the status quo (instead of defending it like they usually do) they can easily justify the investment in automating and fortifying their core network services. </li></ul>