Building Your Business Tour
Leverage Your Tech To Do More
Infusionsoft, Small Business Evangelist
Smallbiztechnology.com, Technology Evangelist
Ramon Ray @ramonray
#BuildingYourBusiness
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Simple Small Business Success
• Products
• Customers
• Profitable

Complex Small Business Challenges
• Marketing
• Staff
• Communication
& Collaboration
• Logistics
• Back office

Big Challenge is
More Customers
and Repeat Customers

Social Content Marketing
Conversation Marketing, Not
Interruption Marketing, Builds
Customer Loyalty and Attracts New
Customers

#BuildingYourBusiness
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What will we cover today?
• Why social content marketing is important
• 4 benefits of social content marketing
• 7 content marketing best practices
• 4 simple secrets to content marketing success
• Beyond social…

Interruption Marketing
Engagement Marketing

People are searching for
entertainment or information
People connect with people
around engaging content
9
Why Is Social Engagement Powerful?

10
Smart Marketers
Educate, Not Sell.
Smart Marketers are
Story tellers and
Conversationalists

4 Business Benefits of
Social Content Marketing
11

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Benefit 1: Intelligence on your
market, competitors,
customers & prospects

Social Listening Posts

14
Benefit 2:
Stronger
relationships
with customers

16
Benefit 3: Personal branding:
In a sea of unknowns,
the stronger brand will win.

Personal Branding =
Niche, Local Celebrity

Ramon’s journey to Local,
Niche Celebrity
• Facebook
• Google
• Infusionsoft
• Dell
• Shared the stage
with Seth Godin,
Daymond John,
Simon Sinek, Guy
Kawasaki
• 3TechGuys

Ramon and AT&T Building Your Business Tour

20
Benefit 4: Low cost advertising
Fail fast, test advertising, cheap
focus group

7 Social Content Marketing
Best Practices for
Building Your Business
21

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23
Great social content tells a story
1

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HAVE FUN WITH
CONTENT
2

• Don’t SELL
• Enter & Foster
Discussions
• Encourage Customer to
Customer Discussion
• Learn from Customers.
Ask Questions
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Have a Conversation
3

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Give, Give, Give, Take
4

• Short
• Sweet
• To The Point
• Descriptive
• Search Engine Friendly
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Headlines: Informative, Teasing
5

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Respond
6

29

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THE POWER OF
AUDIO AND VIDEO
7

31

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http://bit.ly/firemansavescat

Ramon’s 4 Simple Secrets To
Rocking Social Content Marketing

•Frequent
•Relevant
•Engaging
•Analytics
34

Beyond Social….

Beyond Social
• Word of Mouth
• Networking
• Customer Testimonials
• Events Mobile Ready
Business Web Site
• Blogs, Podcast, Video
• Local Search
• CRM & integrated
marketing

Key Tech For Building Your Business

• Remote file access
• Online software (cloud computing)
• Mobile devices
Be as productive OUT of the office as IN the office
Mobile

Security
• 2 factor authentication
• Difficult passwords
• WiFi awareness
• Network security audit
• Security software
• Backup & Recovery
Prevent Unauthorized data access

• Task management
• Document storage
• Software suites (Word processor, etc)
• Collaboration and communication
Productivity
Save time, prioritize, increase efficiency

• Point of Sale
• Credit card acceptance
• Audio/video surveillance
• Inventory
Retail
In person customers and products

In Summary…
• Engage. Don’t Interrupt
• F.R.E.A.
• Social Media Is Not Everything
• Key Technology for Building Your Business

Building Your Business Tour
Leverage Your Tech To Do More
Infusionsoft, Small Business Evangelist
Smallbiztechnology.com, Technology Evangelist
Ramon Ray @ramonray
#BuildingYourBusiness