Building Your Business - AT&T National Tour - Social Media and Technology

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AT&T National Tour - Ramon Ray Presentation on Building Your Business

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Building Your Business - AT&T National Tour - Social Media and Technology

  1. 1. Building Your Business Tour Leverage Your Tech To Do More Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Ramon Ray @ramonray #BuildingYourBusiness Tweet and share with others!
  2. 2. Simple Small Business Success • Products • Customers • Profitable
  3. 3. Complex Small Business Challenges • Marketing • Staff • Communication & Collaboration • Logistics • Back office
  4. 4. Big Challenge is More Customers and Repeat Customers
  5. 5. Social Content Marketing Conversation Marketing, Not Interruption Marketing, Builds Customer Loyalty and Attracts New Customers
  6. 6. #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
  7. 7. What will we cover today? • Why social content marketing is important • 4 benefits of social content marketing • 7 content marketing best practices • 4 simple secrets to content marketing success • Beyond social…
  8. 8. Interruption Marketing Engagement Marketing
  9. 9. People are searching for entertainment or information People connect with people around engaging content 9 Why Is Social Engagement Powerful?
  10. 10. 10 Smart Marketers Educate, Not Sell. Smart Marketers are Story tellers and Conversationalists
  11. 11. 4 Business Benefits of Social Content Marketing 11
  12. 12. 12 Benefit 1: Intelligence on your market, competitors, customers & prospects
  13. 13. Social Listening Posts
  14. 14. 14 Benefit 2: Stronger relationships with customers
  15. 15. 16 Benefit 3: Personal branding: In a sea of unknowns, the stronger brand will win.
  16. 16. Personal Branding = Niche, Local Celebrity
  17. 17. Ramon’s journey to Local, Niche Celebrity • Facebook • Google • Infusionsoft • Dell • Shared the stage with Seth Godin, Daymond John, Simon Sinek, Guy Kawasaki • 3TechGuys
  18. 18. Ramon and AT&T Building Your Business Tour
  19. 19. 20 Benefit 4: Low cost advertising Fail fast, test advertising, cheap focus group
  20. 20. 7 Social Content Marketing Best Practices for Building Your Business 21
  21. 21. #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
  22. 22. 23 Great social content tells a story 1
  23. 23. 24 HAVE FUN WITH CONTENT 2
  24. 24. • Don’t SELL • Enter & Foster Discussions • Encourage Customer to Customer Discussion • Learn from Customers. Ask Questions 25 Have a Conversation 3
  25. 25. 26 Give, Give, Give, Take 4
  26. 26. • Short • Sweet • To The Point • Descriptive • Search Engine Friendly 27 Headlines: Informative, Teasing 5
  27. 27. 28 Respond 6
  28. 28. 29
  29. 29. 30 THE POWER OF AUDIO AND VIDEO 7
  30. 30. 31
  31. 31. 32 http://bit.ly/firemansavescat
  32. 32. Ramon’s 4 Simple Secrets To Rocking Social Content Marketing
  33. 33. •Frequent •Relevant •Engaging •Analytics 34
  34. 34. Beyond Social….
  35. 35. Beyond Social • Word of Mouth • Networking • Customer Testimonials • Events Mobile Ready Business Web Site • Blogs, Podcast, Video • Local Search • CRM & integrated marketing
  36. 36. Key Tech For Building Your Business
  37. 37. • Remote file access • Online software (cloud computing) • Mobile devices Be as productive OUT of the office as IN the office Mobile
  38. 38. Security • 2 factor authentication • Difficult passwords • WiFi awareness • Network security audit • Security software • Backup & Recovery Prevent Unauthorized data access
  39. 39. • Task management • Document storage • Software suites (Word processor, etc) • Collaboration and communication Productivity Save time, prioritize, increase efficiency
  40. 40. • Point of Sale • Credit card acceptance • Audio/video surveillance • Inventory Retail In person customers and products
  41. 41. In Summary… • Engage. Don’t Interrupt • F.R.E.A. • Social Media Is Not Everything • Key Technology for Building Your Business
  42. 42. Building Your Business Tour Leverage Your Tech To Do More Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Ramon Ray @ramonray #BuildingYourBusiness

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