Dell was founded in 1984 by Michael Dell and is headquartered in Round Rock, Texas. It employs over 200,000 people globally. Dell's strategy is to build computers to order based on customer needs to provide customized solutions efficiently as a low-cost leader through a direct sales model. This allows for mass customization and just-in-time manufacturing. Dell controls execution through metrics like return on invested capital, average selling price, costs, and accounts receivable and payable days.

1. Presented by
Santosh Nehariya 35
Piyush Maheshwari 30
Pankaj Jain 22
Dilip Pandey 38

2.  Founded in 1984 by Michael Dell
 Headquarter in Round Rock, Texas
 Most preferred computer system company
 Employs more than 2 lac people in 85 countries

3. Based on simple concept: Best understand
consumer needs and efficiently provide the
most effective computing solution to meet
those needs by selling computer system
directly to consumers

4.  Large Enterprise
 Public
-Government
-Educational Institutions
-Healthcare & Life Sciences
 Small and Medium Business

5. q. What is Dell’s strategy?
 Business Strategy
 Marketing Strategy
 Manufacturing Strategy

6.  A direct relationship is the most efficient path to the
customer
 Customers can purchase custom-built products and
custom-tailored services.
 Dell is a low-cost leader.

7.  Dell provides a single point of accountability for its
customers.

8.  Product
- Enterprise (Storage, Servers)
- Services ( Transactional, Outsourcing)
 Price
 Place of Production
 Promotion

9.  Just in Time
 Build to Order
 Mass Customization Strategy

10. Q. hoW Do Dell’s control systems help
execute the firm’s strategy ?
 ROIC
 Average Selling Price
 Component Purchasing Cost

11.  Selling and Administration Cost
 Account Receivable Day
 Account Payable Days

12.  Cost savings through lower investment in
inventory.
 Improved product cycle time.
 Elimination of excess and obsolete
materials.
 High degree of flexibility and fast response
to changes in the marketplace.