Dell is a Fortune 500 company that was founded in 1984 by Michael Dell. It started from his dorm room at the University of Texas and grew to become the third largest PC vendor in the world. Dell deals directly with customers and offers over 1.6 million possible product configurations. It has a global supply chain and major suppliers include Microsoft, Intel, Nvidia and Sony. Dell's organizational structure is divided into three geographic segments and it derives the majority of its revenue from mobility, desktop PCs, and services. A SWOT analysis identifies Dell's strengths in direct sales and branding, weaknesses in supply chain management, opportunities in new markets, and threats from competition.

1. CASE STUDY
Presented by:
Muhammad Wasim CMS ID: 25367
Israruddin CMS ID:26751

2. INTRODUCTION
 A Fortune 500 Corporation
 World second largest computer manufacture
 An American based corporation
 Deals mainly computer Hardware
 Deal directly with end user.

3. History Of Dell
 Founded by Mr. Michale Dell, a 18 year boy
 Estd. in 1984 at Texas in Dorm
 Registered as PC’s limited
 With A very little fund only
 Launched its 1st PC (Turbo PC) in 1985
 In 1996, it became A1 million dollar company.
 Company headquartered in Round Rock, Texas, U.S.A
 At present (2013), it is the third largest PC vendor in the world after HP and Lenovo.

4. Vision & Mission Statement
Vision:
 The company's vision statement is all about the way they do business and the way they interact
with the community.
Mission:
 Dell's mission is to be the most successful Computer Company in the world at delivering the best
customer experience in markets we serve. In doing so, Dell will meet customer expectations of:
• •Highest quality
• •Leading technology
• •Competitive pricing
• •Individual and company accountability
• •Best-in-class service and support
• •Flexible customization capability
• •Superior corporate citizenship
• •Financial stability

5. DELL SUPPLIERS AND PRODUCTS
PRODUCTS LINE
 Desktop computers
 Notebook computers
 Network servers
 Workstations
 Storage products
 Dell offers a total of 1.6 million different possible product configurations for all its product lines

6. DELL SUPPLIERS AND PRODUCTS
SUPPLIERS
 MICROSOFT - for Windows
 INTEL - for micro processors
 NVIDIA - for Graphic chips
 SONY - for monitors

7. SUPPLY CHAIN CHART
Customer places
an Order
(By phone or through
the Internet on
www.dell.com)
Dell
processes
the order
Financial
evaluation
(credit
checking)
Configuration
evaluations
(checking the feasibility of
a specific technical
configuration)
Sends the order
to assembly
plant
(any one in Austin, or
any other)
Plants build,
test & package
the product
(about eight hours)
Dell typically ship
all orders
(no later than five days
after receipt)
2-3
days
SUPPLIERS REVOLVERS
CUSTOMERS

8. Organizational Structure
 Michael Dell is the chairman of the board of directors for Dell inc.
 In july 2004, Kevin Rollins assumed the titles of president and chief officer.
 Headquarter in Round Rock ,Texas
 Dell Inc managed on three geographic basis,
Americas, Europe, and Asia-Pacific

9. Organizational Structure
 Dell Inc . maintain more than 7 million square of office, research, manufacturing and
distribution space in United States.
 The Americas segment based in Round Rock, Texas, covers the United States, Canada,
South America, and Latin America.
 The Asia-Pacific segment, based in Singapore, covers the Pacific Rim, including Japan,
Australia, and New Zealand.

10. Product wise Revenue
% OF TOTAL
REVENUE BY
PRODUCT
2011 2012 2013
SERVERS &
NETWORKING
11% 11% 1%
STORAGE 4% 4% 4%
SERVICES 9% 9% 11%
SOFTWARES
&PERIPHERALS
16% 17% 18%
MOBILITY 28% 30% 31%
DESKTOP PC 32% 29% 25%

11. Financial Statements
 Balance Sheet
 Income Statement

12. Market value

14. SWOT analysis
 Strengths
 Weakness
 Opportunities
 Treats

15. SWOT analysis of Dell Computer
Strengths
 Biggest PC maker in the world
 They deal directly with the customers with no use of a middle man.
 They are the number one PC provider for medium and small businesses across the US for
10 straight years.
 They ship around one hundred and forty thousand computers in a day.
 They have very good branding and are one of the most known computers in the world.

16. SWOT analysis of Dell Computer: Weakness
 Dealing with a large amount of supplies from many different countries can cause a large issue
when products are recalled.
 They build computers, not develop them.
 Their supply orders are so large that they become limited to dealing with a small few supplies
that can handle the volume
 They have weak business relationships with many computer retailers.
 They do not have unique technologies to offer the market

17. SWOT analysis of Dell Computer: Opportunities
 Continuing to market on the internet to gain larger market bases
 Broadening their scopes in Europe, India and China.
 Expand into government and education markets
 Branding their lower cost, lower priced computers that are sold anonymously

18. SWOT analysis of Dell Computer: Threats
 Competition can basically create the same computers since Dell builds computers, not designs them
 Tariff trade barriers affecting their positions in multiple countries
 due to the integration of components in Dell's organization structure, Dell compete not only compete at
the final product level but also at the suppliers level.