This document summarizes Dell's history and business from its founding in 1984 to present day. It traces Dell's evolution from a PC manufacturer to a global provider of computer hardware, services and solutions. Key events include going public in 1988, introducing laptops in 1991, expanding internationally in the 1990s, gaining the top global PC market share in 2001, and acquiring companies like Alienware and Perot Systems to diversify. The document also outlines Dell's product portfolio across consumer, business and enterprise segments, competitors, strategies around customization and online sales, and factors for the company's success.

4. Dell’s logo

7. BRAND EXTENSION

9. COMPETITORS OF

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14. Market Share.

16. Dell’s Brand Image.