Company and Industry Background
Type:      PublicIndustry  	Computer Systems              		Computer Peripherals               	Computer Software               	IT consulting               	IT services Founded    	Austin, Texas Founder(s) 	Michael DellProducts 	Desktops		Servers		Notebooks		Printers		Televisions		Scanners		Storage		Smart Phones Revenue 	$61.49 billion (2010)
Dell’s activities are organized in each different customer segments.Relationship  customersHome and small business Public sector customers. Dell’s activities
born February 23,1956 Houston, TexasFounder of Dell University of Texas ranked 44 with a net worth of US$14.6 billion in 2011It’s amazing to me that our competitors think the customer  is the dealer.”                								 Michael Dell
Industry AnalysisIntensity of rivalryLegend remains #1 in ChinaProduct SubstitutesLegend is adopting the just-in-time delivery modePower of Suppliers IBM, HP, and Compaq establish plants in ChinaPower of BuyersChinese were uncomfortable using credit cards online thus hurting online sales
Dell’s Systems Management StrategySIMPLECOMPLETECONNECTED HETEROGENEOUSDirect Business ModelVirtual Integration(CRM) 
Dell’s Objective Focusing on Personal UsersCustomer SatisfactionTeam SatisfactionCommunity Satisfaction
Dell philosophiesDell has two main philosophiesSupply and Demand are never In balance, company strategy is to manage when they deviate“Always have enough, and have nothing left over.”
Qualifications:Minimum 4+ years experience directly working at Dell with strong network of Dell professionals• 10+ years of total sales and  management experience•  Strong software background, or storage software sales experience.• Strong working knowledge of core systems and storage software.• Excellent Channel Sales forecasting and modeling skills• Able to develop, implement, execute and manage an annual business plan• Well written, oral communication and presentation skillsMarisa Farahmand /Account Manager Location :Austin, Texas Area Industry Information Technology and ServicesCurrent :Account Manager- Federal Sales at Dell Past :Sales Associate at Gap Inc. Education: The University of Texas at Austin
Location :Chicago Area Industry Computer SoftwareCurrent :Inside Sales Account ManagerPast :Inside Sales Manager & Healthcare at Dell Inside Sales Manager - Computer Hardware Division at ASAP Software Inside Account Manager at ASAP Software Outside Sales Executive at Woodfield Group Assistant Store Manager at AT&T Wireless Education : Keller Graduate School of Management of University Kurt Weiland/Inside Sales Account Manager
Dave Mallard /Director of SalesLocation  :Austin, Texas Area Industry Computer SoftwareCurrent : DELL Senior AccountPast :  Director of Sales at Data Storage Group Sr. Account Executive - DELL at Symantec DELL Segment Representative at EMC Partner Sales Manager for DELL, Microsoft Alliance Manager, Product Manager at VERITAS Software Medical Service Corp Officer at United States Army Reserve/CO National Guard Education University of Denver
Sonya Banks /Account Manager Location Austin, Texas Area IndustryCurrentFederal Sales Account Manager at Dell Inc. PastSenior Sales Specialist at Chartered Semiconductor Manufacturing Marketing Coordinator at Landmark Organization, Inc Sales Consultant at Champion Autoplex Education Southwestern University
Sales Planning and Forecasting
SWOT analysis
Strengths
Strong brand value
Dell was ranked 35 in the list of top 100 brands. Dell was ranked ahead of some   of its competitors such as Acer, Toshiba and Lenovo
Robust market position
Diversified customer base
The king of the bland box
Dell Perot Systems’ position in healthcare business
Weaknesses
Violation of laws$100 millionUS Securities and Exchange Commission (SEC)federal securities law
Relatively weak R&D capabilitiesoriginal design manufacturing (ODM)
Opportunities
Entry into Smartphone business
Growing PC market
Positive outlook for global IT spending
Threats
Intense competition
Dell's products are highly complex and sophisticated. Product defects
Direct sale
Social network
Partnering with GE Capital
Indirect sale
EMEA region
Financial sales plan
For fiscal 2012, Dell expects revenue growth of 5 to 9 percent, translating into revenue of $64 billion to $67 billion
Zero inventories
Idea Storm
Organization of the sales function
Selling model of DELL corporationphoneDirect salesInternet e-business
benefits of this approach:infrastructure leannessmarket abilityminimal inventory high customer differentiation
Main points of DELL’s sales function:Over 15 years direct selling experiences in the PC market.
further extend its IT functions to supply chain and premier customers.
The internet enabled system has led Dell become the #1 PC company in the States. Digest Questions1. What are the main reasons for the success of the Dell Direct model?
2. What are the key differences between transaction and relationship customers?
3. In what ways does the Internet enhance the Direct Model? What benefits does it create for Dell and for its customers?
4. What is happening to growth in the PC Industry at large in the twenty first century? What are the implications for Dell, and its strategy for the future?Recruitment & selectionRecruitment is the process of searchingfor prospective employees and stimulating them to apply for jobs in the organizations.Selection starts where recruitment ends
FACTORS AFFECTING RECRUITMENTOrganizational /internal factorsEnvironmental /external factors
SOURCES OF RECRUITMENTJobportalsHRISNotice boardsCircularsInternal Search
SOURCES OF RECRUITMENTEmployeereferralsAdvertise-mentsEducationalinstitutionsEmploymentagenciesInternetExternal Search
Who performs Dell recruiting function?Process of recruitmentHuman resource planningSurplusRetrench/layoffsIdentify HR requirementsDemandDetermine numbers, levels &Criticality of vacanciesOrganizationalRecruitment policyChoose the resources &Methods of RecruitmentAnalyze the cost & timeinvolvedJob analysisStart implementing theRecruitment programSelect and hireEvaluate the Program
Company culture & Job AnalysisBob in Dublin, Ireland  I have worked for dell for just under year at the server support department. I would recommend that you run from this job, I have been in the IT field for 10 years and it is the worst job that I have had. They don't care about the customer just the numbersJanie in Austin, TexasI also work for Dell. I would not recommend this company to anyone except those few who enjoy working 24 hours a day/7 days a week. Impossible jobs, muddled processes, and everyone's so stressed that they are falling apart mentally and emotionally. The worst job I've had in my 25-year career. I'm leaving as well - but I'm making it happen at the end of next month. No sane person would work here.
Selection Its better not to selectthen selecting a bad candidate
 Selection ProcessResumes/CVs ReviewInitial Screening InterviewConducting Tests andEvaluating performanceAnalyze the Application BlankPreliminary InterviewCore and DepartmentalInterviewsJob OfferReference checksMedical ExaminationPlacement
APPLICATIONFORMSGathered in standardized manner1.    Educational background2.     Past employment record3.     ExtracurricularETHICAL ISSUES IN APPLICATION FORMDESIGN
INTERVIEWSDell personal interview is crucial part of dell for selection sales position because of that interviewer must have skill for that.pattern interview:question and Recordsemistructured interview:veteran salespeople for a major     accountfield observation:For shown the prospects what      the job
Dell interview www.allinterview.comDELL Aptitude Test Questions DELL Interview Questions      DELL Placement Papers DELL Technical Test Questionshttp://www.indeed.com       /forum/cmp/Dell/get-job-at-Dell       /t5178 http://www.okctalk.com/showthread.php?t=196&page=1www.Dell.com
SELECTION TESTSIntelligence tests    That measure the minimum mental capabilityPersonality tests    Evaluate each personality characteristic Aptitude tests     understand that employee interested to do task and this type activates
How are individuals paid, what compensation methods are used, what methods of motivation does the firm use, what rewards are given, What expenses does the firm cover?
Compensation Methods for Salespeople:13-66
13-6713.3
13-6813.3
Payment Methods!But, so what?
By cash and Direct Bank Deposit  with their cheque.
Internet Banking - Electronic Funds Transfer (EFT)by account number.
Financing - Dell Purchase Plan(monthly repayment).
A PayPal account (online orders and Online money transfers serve as          electronic. PayPal is the safer way to pay and get paid by Credit Card ,visa Card, MasterCard, American Express.
Pay by Phone(19 digit Dell Business Credit account number, zip code, bank account number and bank routing number available) andmail or email(19 digit account number on the check or money order)Motivationis the force that drive Dell company actions.
Motivation Methods for Dell customers(Reward)They need to help motive or persuade customers to see the problem as they do and see the solution as they do.
Offer  free productGive free staffGive DistributecouponsBecause it…customer VIP statusGive loyalty punchcard or an earned points
Cont’dGive free staff:Who doesn’t love free? The words “Free” and “sale” can generate excitementSend a thank you note to customers who make large purchases from their business and include discount coupons inside of their cards .Offer a referral program. Offer their customers a reward in the form of discounts or gifts for any new business they send their way. Hand out business cards or coupons for your customers to pass on.
Sales Expenses
Taxes and Fees:Fees for get licensing and Taxes paid to governmentSoftware:Web design services and purchases and software upgrades as well as licensing agreementsData Processing: computer services andfacilities management services.Lease and Rental:Any payments made to another company for theleasing or rental of land, equipment or machinery
Annual payroll:It is the gross earnings of all employees paid throughout the calendar year and includes all forms of compensation.Auxiliary Facilities(enterprise support unit ):It provides support services to the company's operating units.Commissions:independent contractors and Employee payroll is not included when calculating commission expenses.Contract Labour:provide temporary or part-time assistance.Cost of Goods Sold
Equipment:Any hardware needed to operate the business
Territory Assignments & Performance Appraisals
straightInnovation
Customize
Act quickly
Price
serviceweaknessTechnology proprietary

Dell final power point

  • 1.
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    Type: PublicIndustry Computer Systems Computer Peripherals Computer Software IT consulting IT services Founded Austin, Texas Founder(s) Michael DellProducts Desktops Servers Notebooks Printers Televisions Scanners Storage Smart Phones Revenue $61.49 billion (2010)
  • 3.
    Dell’s activities areorganized in each different customer segments.Relationship customersHome and small business Public sector customers. Dell’s activities
  • 4.
    born February 23,1956Houston, TexasFounder of Dell University of Texas ranked 44 with a net worth of US$14.6 billion in 2011It’s amazing to me that our competitors think the customer is the dealer.” Michael Dell
  • 5.
    Industry AnalysisIntensity ofrivalryLegend remains #1 in ChinaProduct SubstitutesLegend is adopting the just-in-time delivery modePower of Suppliers IBM, HP, and Compaq establish plants in ChinaPower of BuyersChinese were uncomfortable using credit cards online thus hurting online sales
  • 6.
    Dell’s Systems ManagementStrategySIMPLECOMPLETECONNECTED HETEROGENEOUSDirect Business ModelVirtual Integration(CRM) 
  • 7.
    Dell’s Objective Focusingon Personal UsersCustomer SatisfactionTeam SatisfactionCommunity Satisfaction
  • 8.
    Dell philosophiesDell hastwo main philosophiesSupply and Demand are never In balance, company strategy is to manage when they deviate“Always have enough, and have nothing left over.”
  • 9.
    Qualifications:Minimum 4+ yearsexperience directly working at Dell with strong network of Dell professionals• 10+ years of total sales and management experience• Strong software background, or storage software sales experience.• Strong working knowledge of core systems and storage software.• Excellent Channel Sales forecasting and modeling skills• Able to develop, implement, execute and manage an annual business plan• Well written, oral communication and presentation skillsMarisa Farahmand /Account Manager Location :Austin, Texas Area Industry Information Technology and ServicesCurrent :Account Manager- Federal Sales at Dell Past :Sales Associate at Gap Inc. Education: The University of Texas at Austin
  • 10.
    Location :Chicago AreaIndustry Computer SoftwareCurrent :Inside Sales Account ManagerPast :Inside Sales Manager & Healthcare at Dell Inside Sales Manager - Computer Hardware Division at ASAP Software Inside Account Manager at ASAP Software Outside Sales Executive at Woodfield Group Assistant Store Manager at AT&T Wireless Education : Keller Graduate School of Management of University Kurt Weiland/Inside Sales Account Manager
  • 11.
    Dave Mallard /Directorof SalesLocation :Austin, Texas Area Industry Computer SoftwareCurrent : DELL Senior AccountPast : Director of Sales at Data Storage Group Sr. Account Executive - DELL at Symantec DELL Segment Representative at EMC Partner Sales Manager for DELL, Microsoft Alliance Manager, Product Manager at VERITAS Software Medical Service Corp Officer at United States Army Reserve/CO National Guard Education University of Denver
  • 12.
    Sonya Banks /AccountManager Location Austin, Texas Area IndustryCurrentFederal Sales Account Manager at Dell Inc. PastSenior Sales Specialist at Chartered Semiconductor Manufacturing Marketing Coordinator at Landmark Organization, Inc Sales Consultant at Champion Autoplex Education Southwestern University
  • 13.
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  • 17.
    Dell was ranked35 in the list of top 100 brands. Dell was ranked ahead of some of its competitors such as Acer, Toshiba and Lenovo
  • 18.
  • 20.
  • 21.
    The king ofthe bland box
  • 22.
    Dell Perot Systems’position in healthcare business
  • 23.
  • 24.
    Violation of laws$100millionUS Securities and Exchange Commission (SEC)federal securities law
  • 25.
    Relatively weak R&Dcapabilitiesoriginal design manufacturing (ODM)
  • 26.
  • 27.
  • 28.
  • 29.
    Positive outlook forglobal IT spending
  • 30.
  • 31.
  • 32.
    Dell's products arehighly complex and sophisticated. Product defects
  • 33.
  • 34.
  • 35.
  • 36.
  • 39.
  • 41.
  • 42.
    For fiscal 2012,Dell expects revenue growth of 5 to 9 percent, translating into revenue of $64 billion to $67 billion
  • 43.
  • 44.
  • 45.
    Organization of thesales function
  • 46.
    Selling model ofDELL corporationphoneDirect salesInternet e-business
  • 47.
    benefits of thisapproach:infrastructure leannessmarket abilityminimal inventory high customer differentiation
  • 50.
    Main points ofDELL’s sales function:Over 15 years direct selling experiences in the PC market.
  • 51.
    further extend itsIT functions to supply chain and premier customers.
  • 52.
    The internet enabledsystem has led Dell become the #1 PC company in the States. Digest Questions1. What are the main reasons for the success of the Dell Direct model?
  • 53.
    2. What arethe key differences between transaction and relationship customers?
  • 54.
    3. In whatways does the Internet enhance the Direct Model? What benefits does it create for Dell and for its customers?
  • 55.
    4. What ishappening to growth in the PC Industry at large in the twenty first century? What are the implications for Dell, and its strategy for the future?Recruitment & selectionRecruitment is the process of searchingfor prospective employees and stimulating them to apply for jobs in the organizations.Selection starts where recruitment ends
  • 56.
    FACTORS AFFECTING RECRUITMENTOrganizational/internal factorsEnvironmental /external factors
  • 57.
    SOURCES OF RECRUITMENTJobportalsHRISNoticeboardsCircularsInternal Search
  • 58.
  • 59.
    Who performs Dellrecruiting function?Process of recruitmentHuman resource planningSurplusRetrench/layoffsIdentify HR requirementsDemandDetermine numbers, levels &Criticality of vacanciesOrganizationalRecruitment policyChoose the resources &Methods of RecruitmentAnalyze the cost & timeinvolvedJob analysisStart implementing theRecruitment programSelect and hireEvaluate the Program
  • 60.
    Company culture &Job AnalysisBob in Dublin, Ireland I have worked for dell for just under year at the server support department. I would recommend that you run from this job, I have been in the IT field for 10 years and it is the worst job that I have had. They don't care about the customer just the numbersJanie in Austin, TexasI also work for Dell. I would not recommend this company to anyone except those few who enjoy working 24 hours a day/7 days a week. Impossible jobs, muddled processes, and everyone's so stressed that they are falling apart mentally and emotionally. The worst job I've had in my 25-year career. I'm leaving as well - but I'm making it happen at the end of next month. No sane person would work here.
  • 61.
    Selection Its betternot to selectthen selecting a bad candidate
  • 62.
    Selection ProcessResumes/CVsReviewInitial Screening InterviewConducting Tests andEvaluating performanceAnalyze the Application BlankPreliminary InterviewCore and DepartmentalInterviewsJob OfferReference checksMedical ExaminationPlacement
  • 63.
    APPLICATIONFORMSGathered in standardizedmanner1. Educational background2. Past employment record3. ExtracurricularETHICAL ISSUES IN APPLICATION FORMDESIGN
  • 64.
    INTERVIEWSDell personal interviewis crucial part of dell for selection sales position because of that interviewer must have skill for that.pattern interview:question and Recordsemistructured interview:veteran salespeople for a major accountfield observation:For shown the prospects what the job
  • 65.
    Dell interview www.allinterview.comDELLAptitude Test Questions DELL Interview Questions     DELL Placement Papers DELL Technical Test Questionshttp://www.indeed.com /forum/cmp/Dell/get-job-at-Dell /t5178 http://www.okctalk.com/showthread.php?t=196&page=1www.Dell.com
  • 66.
    SELECTION TESTSIntelligence tests That measure the minimum mental capabilityPersonality tests Evaluate each personality characteristic Aptitude tests understand that employee interested to do task and this type activates
  • 67.
    How are individualspaid, what compensation methods are used, what methods of motivation does the firm use, what rewards are given, What expenses does the firm cover?
  • 68.
    Compensation Methods forSalespeople:13-66
  • 69.
  • 70.
  • 71.
  • 72.
    By cash andDirect Bank Deposit with their cheque.
  • 73.
    Internet Banking -Electronic Funds Transfer (EFT)by account number.
  • 74.
    Financing - DellPurchase Plan(monthly repayment).
  • 75.
    A PayPal account (online ordersand Online money transfers serve as electronic. PayPal is the safer way to pay and get paid by Credit Card ,visa Card, MasterCard, American Express.
  • 76.
    Pay by Phone(19digit Dell Business Credit account number, zip code, bank account number and bank routing number available) andmail or email(19 digit account number on the check or money order)Motivationis the force that drive Dell company actions.
  • 77.
    Motivation Methods forDell customers(Reward)They need to help motive or persuade customers to see the problem as they do and see the solution as they do.
  • 78.
    Offer freeproductGive free staffGive DistributecouponsBecause it…customer VIP statusGive loyalty punchcard or an earned points
  • 79.
    Cont’dGive free staff:Whodoesn’t love free? The words “Free” and “sale” can generate excitementSend a thank you note to customers who make large purchases from their business and include discount coupons inside of their cards .Offer a referral program. Offer their customers a reward in the form of discounts or gifts for any new business they send their way. Hand out business cards or coupons for your customers to pass on.
  • 80.
  • 81.
    Taxes and Fees:Feesfor get licensing and Taxes paid to governmentSoftware:Web design services and purchases and software upgrades as well as licensing agreementsData Processing: computer services andfacilities management services.Lease and Rental:Any payments made to another company for theleasing or rental of land, equipment or machinery
  • 82.
    Annual payroll:It isthe gross earnings of all employees paid throughout the calendar year and includes all forms of compensation.Auxiliary Facilities(enterprise support unit ):It provides support services to the company's operating units.Commissions:independent contractors and Employee payroll is not included when calculating commission expenses.Contract Labour:provide temporary or part-time assistance.Cost of Goods Sold
  • 83.
    Equipment:Any hardware neededto operate the business
  • 84.
    Territory Assignments &Performance Appraisals
  • 85.
  • 86.
  • 87.
  • 88.
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