The document introduces design thinking as a new approach to solving business problems similar to how designers approach design problems. It discusses that design thinking is insight-driven rather than data-driven, begins with discovering unmet needs, and ends with creating new opportunities. It then outlines the four steps of design thinking as doing some field work, analyzing the results, ideating and prototyping, and testing the idea.

2. In a constrained environment and needing new ideas? Design Thinking.. A new way…

3. What is “Design Thinking” anyway? Roger Martin, the Dean of Rotman Business School provides what might be the simplest and robust definition of design thinking… “ a way of approaching business problems in the same way that the designer approaches a design problem.” A designer is anyone who plots change for the better…

4. Key Principle: It is insight driven not data driven It begins with discovering unmet needs… & ends with creating new opportunities for clients/customers

5. Harsh Jawharkar, University of Chicago Business school

6. Begins with the Challenge Question? How do we…?

7. 4 Steps Do some field work Analyze the results Ideate and prototype Test the idea

8. Step 1: Do some field work Understand their context Know your client

9. Watch

10. Listen What stories are being told?

11. Record and Document

12. Step 2: Analyze the results

13. Data, observations and stories

14. Create 3 Personas

15. An Example: Oma Biography 77 years old Independent living in a senior’s home Has two sons in Toronto Most of her friends have passed away Hasn’t been driving for a few years now Sometimes feels lonely Has a help come in once a week Would like to be able to read more

16. An Example: Oma Health Has trouble sleeping from time to time. Will wake up in the early hours and often not get to sleep again for 2-3 hours A little arthritis in her hands Has had heart attack and recovered nicely Can move about, perhaps not quite as quickly as she could 10 years ago Sometimes has a rest in the afternoon

17. An Example: Oma Technology Has never used a computer before, and is a little nervous about them Has a land line phone, and sometimes misplaces the receiver Uses the microwave to prepare many of her meals Watches a great deal of television, does not use a videorecorder

18. An Example: Oma Goals To not be lonely Keep in touch with her sons and their families Avoid frustrating technology experiences! Not be reliant one anyone

19. 3. Ideate and prototype Artist: Peter Kiss, Vancouver

20. New possibilities

21. Collaborate and connect… Multi – discipline- unexpected solutions when people approach problems from different points of view

22. Draw it…

23. Collage it…

24. Create an Idea Wall…

25. Mind Map it…

26. Act it out

27. Step 4: Test the Idea

28. Pilot and get feedback Is it?

30. Designthinkingmind.com Dr. Bastiaan [email_address] +1 416 624 2094 New solutions New ideas New possibilities