SlideShare a Scribd company logo
Guerrilla UX Research
Live!
@saritarink
@johnnyforeigner
@martarosurrutia
@silviacalvet
Session structure
Welcome
Arrange groups - 5 mins
Intro to UX and Usability testing - 25 min
Usability Testing dancing chairs - 45 min
Discussion - 15 min
Wrap up - 5 m
Who’s who?
Testing…
[startups]
who put their product
forward for testing
during the session
(Thanks!)
Product ownersPO
ModeratorsM
UsersU
ObserversO
POM1 U1
O O O O O O
Product A
M2 M3 U2 U3
Lack of information is the
root of bad design decisions.
Usability tests = (repeatedly)
observe people using your
product so you can make
decisions about what to do
next
Usability Test
GOOD FOR
Understanding
if users can do
your task
Where the
interface fails
Users
Expectations
Length of
processes
Usability Test
NOT GOOD FOR
Understanding
who your
users are
Users opinion
about your
product
Understanding
likelihood of
buying
“I would
prefer if it
was pink”
“Yes, I
would
definitely
buy it”
What needs doing
Draw a test plan
Find and select
participants
Prepare test materials
Run the tests
Note taking
Analyse data and
observations
1
2
3
4
5
6
1. Draw a test plan
What to test?
Core value of your product: Journey to Activation
Acquisition: Sign up
Activation: First use, onboarding,
Retention: core value, most frequent tasks
Referral: Sharing, inviting
Revenue: Check out, etc
2. Scenario and a back story
A scenario is a person in action.
(If this is difficult… maybe you need to
revisit your personas?)
2. Scenario and a back story
“Today I am going to show you an e-commerce
website for baby clothes.
Imagine you are a mum of a 3 month old baby,
he’s asleep. You are exhausted, but will take the
chance to buy him some baby grows online. You
saw this website on a friend’s page on Facebook
and now you are going to check it out. Ideally,
you would like to buy 5 baby grows. How would
you go about that?”
3. Find and select participants
Try to test with your real audience
If that fails, try anyone
Usability test, not UX research
4. Prepare test materials
Prototype, production app, live product
Reset app
Fake id for registration or log in, credit card details
Email verification
Fake content
Analog materials (packaging, instructions)
Objects or physical products
5. Putting people at ease
Starting the test by putting people at ease
Explaining what will happen
How long it will take
What they will be asked about
Reassure them you are not testing them, you’re testing
the product
“There are no right or wrong answers”
6. Running the test
TRY
Encourage users to think aloud
The power of silence
Push questions back onto them
Ask for clarification
Explore expectations
How to deal with complete failure
6. Running the test
AVOID
Using the words that show up on the screen
Leading questions
“Was that task difficult?” x “How did you find that task”?
“Did you want that to be faster”? x “How would you like it to be?”
“Would you” questions
7. Note taking
7. Note taking
7. Note taking
Participant 1!
Participant 2 !
Participant 3
7. Note taking
8. Rapid analysis
3 top things
•Frequency
•Impact
•Persistence
LET’S DO IT!
What needs doing
Draw a test plan
Find and select
participants
Prepare test materials
Run the tests
Note taking
Analyse data and
observations
1
2
3
4
5
6
PlanningJackDinubeMessagenesNewlery
POM1 U1M2 M3 U2 U3 O O O O
POU1M1 M2 M3 U2 U3 O O O O
POU1M1 M2 M3 U2 U3 O O O O
POU1M1 M2 M3 U2 U3 O O O O
Round 1
POM1
U1
M2 M3 U2 U3 O O O O
PO
U1
M1 M2 M3 U2 U3 O O O O
PO
U1
M1 M2 M3 U2 U3 O O O O
PO
U1
M1 M2 M3 U2 U3 O O O O
JackDinubeMessagenesNewlery
Round 2
POM1 U1M2 M3
U2
U3 O O O O
POU1M1 M2 M3
U2
U3 O O O O
POU1M1 M2 M3
U2
U3 O O O O
POU1M1 M2 M3
U2
U3 O O O O
JackDinubeMessagenesNewlery
Round 3
POM1 U1M2 M3 U2
U3
O O O O
POU1M1 M2 M3 U2
U3
O O O O
POU1M1 M2 M3 U2
U3
O O O O
POU1M1 M2 M3 U2
U3
O O O O
JackDinubeMessagenesNewlery
What you have learned
• Deciding what you need to test
• Choosing tasks to test
• Writing great test scripts
• Conducting UX/Usability tests
• Effective note taking
• Tips for effective interviews
• Tools and techniques for recording and sharing
• Rapid analysis and decision making
Resources
Thank you
@saritarink
@johnnyforeigner
@martarosurrutia
@silviacalvet
www.uxdna.co.uk
www.uxdna.es
www.tinktankdesign.com

More Related Content

What's hot

5 Why Training Slides Oct 14, 2009
5 Why Training Slides Oct 14, 20095 Why Training Slides Oct 14, 2009
5 Why Training Slides Oct 14, 2009
ExerciseLeanLLC
 
Testing in the Wild
Testing in the WildTesting in the Wild
Testing in the Wild
Dawn Code
 
Pass That Exam! Test Taking Strategies And Tips For All Learners
Pass That Exam! Test Taking Strategies And Tips For All LearnersPass That Exam! Test Taking Strategies And Tips For All Learners
Pass That Exam! Test Taking Strategies And Tips For All Learners
Shelly Sanchez Terrell
 
AAM 2014 Tech Tutorial: User Testing on a Shoestring
AAM 2014 Tech Tutorial: User Testing on a ShoestringAAM 2014 Tech Tutorial: User Testing on a Shoestring
AAM 2014 Tech Tutorial: User Testing on a Shoestring
Dana Mitroff Silvers
 
ATD2K16
ATD2K16ATD2K16
ATD2K16
Brian Osman
 
5 why analysis
5 why analysis5 why analysis
5 why analysis
Amit Shrivastava
 
Failure is an Option - Ben Yerxa, PhD - ChemE On Demand
Failure is an Option - Ben Yerxa, PhD - ChemE On DemandFailure is an Option - Ben Yerxa, PhD - ChemE On Demand
Failure is an Option - Ben Yerxa, PhD - ChemE On Demand
ChEnected powered by AIChE (American Institute of Chemical Engineers)
 
FMP Proposal
FMP Proposal FMP Proposal
FMP Proposal
LucasHigham
 
Robert Xiong's 5 whys Methodology
Robert Xiong's 5 whys MethodologyRobert Xiong's 5 whys Methodology
Robert Xiong's 5 whys Methodology
Robert Xiong
 
Root cause analysis using 5 whys
Root cause analysis using 5 whysRoot cause analysis using 5 whys
Root cause analysis using 5 whys
Fahmi Ramadhan Putra
 
(My journey to) working effectively with legacy code
(My journey to) working effectively with legacy code(My journey to) working effectively with legacy code
(My journey to) working effectively with legacy code
Daniel Brown
 
10 tips for a better survey at UX Bristol
10 tips for a better survey at UX Bristol10 tips for a better survey at UX Bristol
10 tips for a better survey at UX Bristol
Caroline Jarrett
 
Agile Testing: Whole Team Approach
Agile Testing: Whole Team ApproachAgile Testing: Whole Team Approach
Agile Testing: Whole Team Approach
Ian Pestelos #MovetheAverageUp
 
How did i miss that bug rtc
How did i miss that bug rtcHow did i miss that bug rtc
How did i miss that bug rtc
GerieOwen
 
Asking Questions and Writing Effectively
Asking Questions and Writing EffectivelyAsking Questions and Writing Effectively
Asking Questions and Writing Effectively
Christopher Lopez
 
Creating a Virtuous Cycle - The Research and Design Feedback Loop
Creating a Virtuous Cycle - The Research and Design Feedback LoopCreating a Virtuous Cycle - The Research and Design Feedback Loop
Creating a Virtuous Cycle - The Research and Design Feedback Loop
Julie Stanford
 
Искусство задавать правильные вопросы, Наталья Рыбник
Искусство задавать правильные вопросы, Наталья РыбникИскусство задавать правильные вопросы, Наталья Рыбник
Искусство задавать правильные вопросы, Наталья Рыбник
Sigma Software
 
Usability Testing & You
Usability Testing & YouUsability Testing & You
Usability Testing & You
Cate Kompare
 
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
MLconf
 
Retrospective
RetrospectiveRetrospective
Retrospective
vodQA
 

What's hot (20)

5 Why Training Slides Oct 14, 2009
5 Why Training Slides Oct 14, 20095 Why Training Slides Oct 14, 2009
5 Why Training Slides Oct 14, 2009
 
Testing in the Wild
Testing in the WildTesting in the Wild
Testing in the Wild
 
Pass That Exam! Test Taking Strategies And Tips For All Learners
Pass That Exam! Test Taking Strategies And Tips For All LearnersPass That Exam! Test Taking Strategies And Tips For All Learners
Pass That Exam! Test Taking Strategies And Tips For All Learners
 
AAM 2014 Tech Tutorial: User Testing on a Shoestring
AAM 2014 Tech Tutorial: User Testing on a ShoestringAAM 2014 Tech Tutorial: User Testing on a Shoestring
AAM 2014 Tech Tutorial: User Testing on a Shoestring
 
ATD2K16
ATD2K16ATD2K16
ATD2K16
 
5 why analysis
5 why analysis5 why analysis
5 why analysis
 
Failure is an Option - Ben Yerxa, PhD - ChemE On Demand
Failure is an Option - Ben Yerxa, PhD - ChemE On DemandFailure is an Option - Ben Yerxa, PhD - ChemE On Demand
Failure is an Option - Ben Yerxa, PhD - ChemE On Demand
 
FMP Proposal
FMP Proposal FMP Proposal
FMP Proposal
 
Robert Xiong's 5 whys Methodology
Robert Xiong's 5 whys MethodologyRobert Xiong's 5 whys Methodology
Robert Xiong's 5 whys Methodology
 
Root cause analysis using 5 whys
Root cause analysis using 5 whysRoot cause analysis using 5 whys
Root cause analysis using 5 whys
 
(My journey to) working effectively with legacy code
(My journey to) working effectively with legacy code(My journey to) working effectively with legacy code
(My journey to) working effectively with legacy code
 
10 tips for a better survey at UX Bristol
10 tips for a better survey at UX Bristol10 tips for a better survey at UX Bristol
10 tips for a better survey at UX Bristol
 
Agile Testing: Whole Team Approach
Agile Testing: Whole Team ApproachAgile Testing: Whole Team Approach
Agile Testing: Whole Team Approach
 
How did i miss that bug rtc
How did i miss that bug rtcHow did i miss that bug rtc
How did i miss that bug rtc
 
Asking Questions and Writing Effectively
Asking Questions and Writing EffectivelyAsking Questions and Writing Effectively
Asking Questions and Writing Effectively
 
Creating a Virtuous Cycle - The Research and Design Feedback Loop
Creating a Virtuous Cycle - The Research and Design Feedback LoopCreating a Virtuous Cycle - The Research and Design Feedback Loop
Creating a Virtuous Cycle - The Research and Design Feedback Loop
 
Искусство задавать правильные вопросы, Наталья Рыбник
Искусство задавать правильные вопросы, Наталья РыбникИскусство задавать правильные вопросы, Наталья Рыбник
Искусство задавать правильные вопросы, Наталья Рыбник
 
Usability Testing & You
Usability Testing & YouUsability Testing & You
Usability Testing & You
 
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
Alessandro Magnani, Data Scientist, @WalmartLabs at MLconf SF - 11/13/15
 
Retrospective
RetrospectiveRetrospective
Retrospective
 

Similar to 4YFN 2016 Guerrilla UX

Guerilla UX Testing Live! 4YFN
Guerilla UX Testing Live! 4YFNGuerilla UX Testing Live! 4YFN
Guerilla UX Testing Live! 4YFN
Ian Collingwood
 
Usability Testing On A Digital Product
Usability Testing On A Digital ProductUsability Testing On A Digital Product
Usability Testing On A Digital Product
Kyle Soucy
 
Don't Fear the User
Don't Fear the UserDon't Fear the User
Don't Fear the User
Jacob Geib-Rosch
 
The Scientific Method of Experimentation by Google PM
The Scientific Method of Experimentation by Google PMThe Scientific Method of Experimentation by Google PM
The Scientific Method of Experimentation by Google PM
Product School
 
Try It! Learn to Improve Guides and Websites Using Design Research Methods
Try It! Learn to Improve Guides and Websites Using Design Research MethodsTry It! Learn to Improve Guides and Websites Using Design Research Methods
Try It! Learn to Improve Guides and Websites Using Design Research Methods
Georgia Libraries Conference (formerly Ga COMO).
 
Usability Testing for Technical Writers
Usability Testing for Technical WritersUsability Testing for Technical Writers
Usability Testing for Technical Writers
Dimiter Simov
 
Designing a Successful Eye-Tracking Study UPA 2008
Designing a Successful Eye-Tracking Study UPA 2008Designing a Successful Eye-Tracking Study UPA 2008
Designing a Successful Eye-Tracking Study UPA 2008
Andrew Schall
 
Learn Learning + Prototype Testing
Learn Learning + Prototype TestingLearn Learning + Prototype Testing
Learn Learning + Prototype Testing
Dave Hora
 
Sprint school slidepack final
Sprint school slidepack finalSprint school slidepack final
Sprint school slidepack final
Design Lab
 
Webinar lab + ous presentation may10
Webinar lab + ous presentation may10Webinar lab + ous presentation may10
Webinar lab + ous presentation may10
guestbb908d
 
Webinar: Combining Lab and Online Usability Testing: Lessons Learned
Webinar: Combining Lab and Online Usability Testing: Lessons LearnedWebinar: Combining Lab and Online Usability Testing: Lessons Learned
Webinar: Combining Lab and Online Usability Testing: Lessons Learned
UserZoom
 
Usability testing - have fun and improve your work
Usability testing - have fun and improve your workUsability testing - have fun and improve your work
Usability testing - have fun and improve your work
onthegosystems
 
Startup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User ResearchStartup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User Research
ingridod
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviews
HJ Kwon
 
Lightweight and ‘guerrilla’ usability testing for digital humanities projects
Lightweight and ‘guerrilla’ usability testing for digital humanities projectsLightweight and ‘guerrilla’ usability testing for digital humanities projects
Lightweight and ‘guerrilla’ usability testing for digital humanities projects
Mia
 
Crowdsourced Remote Unmoderated Usability Testing
Crowdsourced Remote Unmoderated Usability TestingCrowdsourced Remote Unmoderated Usability Testing
Crowdsourced Remote Unmoderated Usability Testing
Inge De Bleecker
 
Reduce Product Failures While Boosting Conversion Rates
Reduce Product Failures While Boosting Conversion RatesReduce Product Failures While Boosting Conversion Rates
Reduce Product Failures While Boosting Conversion Rates
UserZoom
 
Usability Testing is Easy! (redux)
Usability Testing is Easy! (redux)Usability Testing is Easy! (redux)
Usability Testing is Easy! (redux)
Francis Rowland
 
More Than Usability
More Than UsabilityMore Than Usability
More Than Usability
Razan Sadeq
 
Usability Testing - 10 Tips For Getting It Right
Usability Testing - 10 Tips For Getting It Right Usability Testing - 10 Tips For Getting It Right
Usability Testing - 10 Tips For Getting It Right
UsabilityTools
 

Similar to 4YFN 2016 Guerrilla UX (20)

Guerilla UX Testing Live! 4YFN
Guerilla UX Testing Live! 4YFNGuerilla UX Testing Live! 4YFN
Guerilla UX Testing Live! 4YFN
 
Usability Testing On A Digital Product
Usability Testing On A Digital ProductUsability Testing On A Digital Product
Usability Testing On A Digital Product
 
Don't Fear the User
Don't Fear the UserDon't Fear the User
Don't Fear the User
 
The Scientific Method of Experimentation by Google PM
The Scientific Method of Experimentation by Google PMThe Scientific Method of Experimentation by Google PM
The Scientific Method of Experimentation by Google PM
 
Try It! Learn to Improve Guides and Websites Using Design Research Methods
Try It! Learn to Improve Guides and Websites Using Design Research MethodsTry It! Learn to Improve Guides and Websites Using Design Research Methods
Try It! Learn to Improve Guides and Websites Using Design Research Methods
 
Usability Testing for Technical Writers
Usability Testing for Technical WritersUsability Testing for Technical Writers
Usability Testing for Technical Writers
 
Designing a Successful Eye-Tracking Study UPA 2008
Designing a Successful Eye-Tracking Study UPA 2008Designing a Successful Eye-Tracking Study UPA 2008
Designing a Successful Eye-Tracking Study UPA 2008
 
Learn Learning + Prototype Testing
Learn Learning + Prototype TestingLearn Learning + Prototype Testing
Learn Learning + Prototype Testing
 
Sprint school slidepack final
Sprint school slidepack finalSprint school slidepack final
Sprint school slidepack final
 
Webinar lab + ous presentation may10
Webinar lab + ous presentation may10Webinar lab + ous presentation may10
Webinar lab + ous presentation may10
 
Webinar: Combining Lab and Online Usability Testing: Lessons Learned
Webinar: Combining Lab and Online Usability Testing: Lessons LearnedWebinar: Combining Lab and Online Usability Testing: Lessons Learned
Webinar: Combining Lab and Online Usability Testing: Lessons Learned
 
Usability testing - have fun and improve your work
Usability testing - have fun and improve your workUsability testing - have fun and improve your work
Usability testing - have fun and improve your work
 
Startup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User ResearchStartup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User Research
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviews
 
Lightweight and ‘guerrilla’ usability testing for digital humanities projects
Lightweight and ‘guerrilla’ usability testing for digital humanities projectsLightweight and ‘guerrilla’ usability testing for digital humanities projects
Lightweight and ‘guerrilla’ usability testing for digital humanities projects
 
Crowdsourced Remote Unmoderated Usability Testing
Crowdsourced Remote Unmoderated Usability TestingCrowdsourced Remote Unmoderated Usability Testing
Crowdsourced Remote Unmoderated Usability Testing
 
Reduce Product Failures While Boosting Conversion Rates
Reduce Product Failures While Boosting Conversion RatesReduce Product Failures While Boosting Conversion Rates
Reduce Product Failures While Boosting Conversion Rates
 
Usability Testing is Easy! (redux)
Usability Testing is Easy! (redux)Usability Testing is Easy! (redux)
Usability Testing is Easy! (redux)
 
More Than Usability
More Than UsabilityMore Than Usability
More Than Usability
 
Usability Testing - 10 Tips For Getting It Right
Usability Testing - 10 Tips For Getting It Right Usability Testing - 10 Tips For Getting It Right
Usability Testing - 10 Tips For Getting It Right
 

Recently uploaded

一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
aonx8o5f
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
02tygie
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
p74xokfq
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
pavankumarpayexelsol
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
xnhwr8v
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
tobbk6s8
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
mfria419
 
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
etls06p8
 
Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024
Madhu Prabakaran
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
w26izoeb
 

Recently uploaded (20)

一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
 
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
 
Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
 

4YFN 2016 Guerrilla UX

  • 2. Session structure Welcome Arrange groups - 5 mins Intro to UX and Usability testing - 25 min Usability Testing dancing chairs - 45 min Discussion - 15 min Wrap up - 5 m
  • 5. [startups] who put their product forward for testing during the session (Thanks!)
  • 10. POM1 U1 O O O O O O Product A M2 M3 U2 U3
  • 11. Lack of information is the root of bad design decisions.
  • 12. Usability tests = (repeatedly) observe people using your product so you can make decisions about what to do next
  • 13. Usability Test GOOD FOR Understanding if users can do your task Where the interface fails Users Expectations Length of processes
  • 14. Usability Test NOT GOOD FOR Understanding who your users are Users opinion about your product Understanding likelihood of buying “I would prefer if it was pink” “Yes, I would definitely buy it”
  • 15. What needs doing Draw a test plan Find and select participants Prepare test materials Run the tests Note taking Analyse data and observations 1 2 3 4 5 6
  • 16. 1. Draw a test plan What to test? Core value of your product: Journey to Activation Acquisition: Sign up Activation: First use, onboarding, Retention: core value, most frequent tasks Referral: Sharing, inviting Revenue: Check out, etc
  • 17. 2. Scenario and a back story A scenario is a person in action. (If this is difficult… maybe you need to revisit your personas?)
  • 18. 2. Scenario and a back story “Today I am going to show you an e-commerce website for baby clothes. Imagine you are a mum of a 3 month old baby, he’s asleep. You are exhausted, but will take the chance to buy him some baby grows online. You saw this website on a friend’s page on Facebook and now you are going to check it out. Ideally, you would like to buy 5 baby grows. How would you go about that?”
  • 19. 3. Find and select participants Try to test with your real audience If that fails, try anyone Usability test, not UX research
  • 20. 4. Prepare test materials Prototype, production app, live product Reset app Fake id for registration or log in, credit card details Email verification Fake content Analog materials (packaging, instructions) Objects or physical products
  • 21. 5. Putting people at ease Starting the test by putting people at ease Explaining what will happen How long it will take What they will be asked about Reassure them you are not testing them, you’re testing the product “There are no right or wrong answers”
  • 22. 6. Running the test TRY Encourage users to think aloud The power of silence Push questions back onto them Ask for clarification Explore expectations How to deal with complete failure
  • 23. 6. Running the test AVOID Using the words that show up on the screen Leading questions “Was that task difficult?” x “How did you find that task”? “Did you want that to be faster”? x “How would you like it to be?” “Would you” questions
  • 26. 7. Note taking Participant 1! Participant 2 ! Participant 3
  • 28. 8. Rapid analysis 3 top things •Frequency •Impact •Persistence
  • 30. What needs doing Draw a test plan Find and select participants Prepare test materials Run the tests Note taking Analyse data and observations 1 2 3 4 5 6
  • 31. PlanningJackDinubeMessagenesNewlery POM1 U1M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O
  • 32. Round 1 POM1 U1 M2 M3 U2 U3 O O O O PO U1 M1 M2 M3 U2 U3 O O O O PO U1 M1 M2 M3 U2 U3 O O O O PO U1 M1 M2 M3 U2 U3 O O O O JackDinubeMessagenesNewlery
  • 33. Round 2 POM1 U1M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O JackDinubeMessagenesNewlery
  • 34. Round 3 POM1 U1M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O POU1M1 M2 M3 U2 U3 O O O O JackDinubeMessagenesNewlery
  • 35. What you have learned • Deciding what you need to test • Choosing tasks to test • Writing great test scripts • Conducting UX/Usability tests • Effective note taking • Tips for effective interviews • Tools and techniques for recording and sharing • Rapid analysis and decision making