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From Empathy
to Insight:a path.
Tom Bennett,
Experience Strategist
Connective DX
We grew up
rational.
Emotionsand
empathy were
a curiosity.
Research	is	
often	
understood	as	
numbers	and	
surveys
Where is the
intuition?
Dave	Gray	– Liminal	Thinking
• Views	of	Indiana
• Views	of	Indiana
Live	
responsibly
Discover	and	
plan	for	
God’s	purpose
Prepare	for	
the	future
Give	
generously
Stewardship
• Shareabundancewithothers
• Investinsocially responsibleways
• Manyhandsmakelightwork
• Communitygives powertolivedifferently
Stewardshipasks us to
do something far more
difficultthan giving our
money away.
It is a calling to share our
time and our abilities and
expand our relationships
through neighborliness.
Engage with
a varied, national
audience.
Interviews
Iterative
discovery
Sense
making
Some	people	feel	lost.
When	we	were	younger	we	thought	we’d	have	our	lives	figured	out.
Something	 is	making	it	harder
I	still	don’t	have	the	sense	of	being	a	true	grownup.	I	don’t	know	what	factors	are	in	it.	
Not	meeting	expectations.
I	have	other	things	to	deal	with.	I	feel	like	retirement	is	a	long	way	away.
I	don’t	see	a	job	on	the	horizon	through	 education.
People feel lost.
“I stilldon’t have the
sense of being a true
grownup.I don’tknow
what factors are in it.”
“When we were younger
we thought we’d have
our lives figured out.
Something is making it
harder.”
“I knowI should
think aboutthe future.
I don’tknowthe right
questionsto ask.”
Considered	[tuition	loans]	it	
before	the	choice,	and	based	on
the	path	I	wanted,	based	on	
future	income,	it	was	worth	it	t
make	the	investment.	
Debt	does	feel	overwhelming.
How	can	I	save	for	retirement	
when	there	is	loan	interest?	It	is
a	hole	to	dig	out	of.
Life decisions
limit choices.
“How can I save for
retirement? I am
qualified, but I can’t
afford my dream.”
Plain-ness
drives a search
for beauty.
Mennonitestalk
about money the
way they talk about
sex: save it for
someone you love.
Kenlyn &Wilmer
“Once we have enough,
it’s time to give to others.”
“Generosity can go
beyond money.”
“Parents & children
create a cycle of giving.”
“How are you doing,Tom?”
&
https://www.mennolink.org/doc/cof/art.21.html
As stewards of God's earth, we are calledto care for
the earth and to bring rest and renewal to the land
and everything that lives on it.
As stewards of money and possessions, we are to live
simply, practicemutual aid within the church,
uphold economic justice, and give generously and
cheerfully.
As persons dependent on God's providence, we are
not to be anxious about the necessitiesof life, but to
seek first the kingdom of God.
We cannot be true servants of God and let our lives
be ruled by desire for wealth.
Maria Dennis Glenn
Did I fall in head first?
Ask for insight.
Reflect &
be present.
Hold loosely
to your goals.
Allowan
intuitiveframe.
Be transformed.
Thanks

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Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett