1. Page 1
Aida Ismail Radi
LinkedIn Profile: https://ae.linkedin.com/in/aida-radi-ba01b967
Location : Abu Dhabi, UAE
Contact No : +971.527773116
Email : aida.radi11@gmail.com
PERSONAL INFORMATION
Citizenship: Jordanian ~ Date of Birth: 16 / 10 / 1986 ~ Marital Status: Married
Language: Fluent in English and Arabic
CAREER SUMMARY
Profile Snapshot: A seasoned industry professional with more than 9 years of versatile experience across multiple
organizational functions including content marketing, social media management, personal assistance to senior managers, and
Project Administration. Well-versed in planning social media content for businesses, analyzing visitor footfalls, and increase
customer engagement through the introduction of innovative online brand building strategies. Recognized for effectively
leading and managing Internal Administration, while contributing towards continuous process improvement, and driving
operational excellence as the means of growth within all previous assignments.
Objective: Exploring challenging opportunities to work in areas of social media marketing, operations coordination, and
departmental administration to utilize a strong set of transferable skills and achieve pre-defined results.
SKILLS
● Social Media Marketing Strategy ● Project Management Support ● Departmental Administration
● Facebook Page Optimization ● Documentation & Record-
keeping
● Cross-functional Coordination
● Content Marketing Planning ● Project Meeting Schedules ● Management Reporting
● Visitor Footfall Increment ● Business Correspondence ● Employee Relations Management
● Online Customer Engagement ● Memos & Transmittal Sheets ● Salary and Leave Calculations
● Customer Interaction ● Flight / Hotel Bookings ● Communication & Presentation
● Online Brand Building Techniques ● Local Logistics Arrangements ● Event Planning & Coordination
PROFESSIONAL EXPERIENCE
Takreer  Abu Dhabi – UAE  Dec 2014 – Present
Designation Chronology:
● Administration Assistant – IT Department Jul 2016 – Present
● Employee Relations Assistant – ER Department Dec 2015 – Jul 2016
● Secretary – Major Projects Department Dec 2014 – Dec 2015
Key Responsibilities as Aministration Assistant – IT Division:
● Booked hotel, meeting rooms, transportation and tickets for Department Employees through Portal Software.
● Prepared letters, reports and tabulations using Edoc Software.
● Prepared Employee Contract Renewal Applications and got Management Approval.

2. Page 2
● Responded to incoming calls, redirected calls to the appropriate departments and noted important messages for the
Department Manager.
Key Responsibilities as Employee Relations Assistant – ER Department:
● Handled accountability towards answering incoming calls, recording down queries / requests, and providing an effective
resolution from time to time.
● Generated salary certificates in Arabic and submitted them to the senior management and received necessary approvals.
● Drafted and forwarded memos across the company to various departments and maintained records.
● Organized memos by assigning them with unique identification numbers, retained records within digital systems, and
prepared transmittal sheet.
● Rendered start-to-end support for documentation and record-keeping of critical information through the timely
completion of scanning, photocopying and filing tasks.
Key Responsibilities as Secretary – Major Projects Department:
● Directed Administrative Activities for ongoing projects of the company and handled scanning, photocopying and filing of
critical project documents.
● Led and managed the process of preparing memos, assigning reference numbers, updating records, and distributing
letters using transmittal sheet.
● Communicated with consultants, Project Teams, and on-site staff to ensure that required documents have been received,
and ensured maximum accuracy throughout the process.
● Scheduled project review meetings, booked tickets, hotel accommodation and arranged local transportation through
Portal Software.
Receptionist / Admin  Jul 2014 – Dec 2014
Abu Dhabi Supplies and Commercial Services  Abu Dhabi – UAE
Key Responsibilities:
● Handled end-to-end activities related to the company’s lobby area, ensured that it is kept clean at all times, and received
visitors on an ongoing basis.
● Provided direction and assistances to various visitors including vendors, clients, job candidates, and customers regarding
their respective work in the company.
● Prioritized and completed paperwork as assigned by the management, and handled sign-in and security procedures prior
to admission of visitors.
● Worked towards the planning and delivery of various tasks within special administrative projects assigned by the
management.
● Handled local logistics to facilitate company operations, prepared daily, weekly and monthly work schedules and
allocation plans for drivers, assigned tasks and monitored completion of activities as per defined plan.
● Reviewed activity reports submitted by drivers and modified logistics plan as required; sourced new drivers / personnel to
meet manpower demands during periods of peak operations / order fulfillment schedules.
● In-charge of procuring office supplies and stationery, monitored the rate of utilization to define a replenishment schedule,
drafted and placed purchase orders with approved vendors and expedited deliveries.
● Updated, maintained and archived business information for future reference, supervised data entry in the company’s
internal database and submitted business performance reports during monthly management reviews.
Administration Executive  Jun 2007 – Jul 2014
Herbal Home  Abu Dhabi – UAE
Key Responsibilities:
● Responded to business inquiries, provided detailed information about products on offer, explained advantages of each
product to prospective customers, communicated upcoming products, offers etc. and converted prospects into sales.
● Handled order bookings, coordinated with internal teams to process and fulfill sales orders in time, monitored sales for a
given period and suggested measures to improve sales performance.

3. Page 3
● Communicated targets assigned by the management to the sales Team, maintained area-wise sales records to evaluate
performance and reported to the management at prescribed intervals to highlight business performance.
● Maintained and updated the customer database, monitored receivables and communicated with customers to expedite
collections as per schedule.
● Generated reports pertaining to sales volumes, new customer acquisition etc. and assessed effectiveness of marketing
and promotional measures undertaken by the company to support managerial decision-making.
● Exercised judicious discretion to ensure confidentiality of business information generated during the course of operations,
created physical and digital archives of all letters / business correspondence to ensure safety and security of key data.
● In-charge of document control, monitored inbound and outbound letters and emails to ensure information was made
available to senior executives for decision-making.
ACADEMICS
New York Institute of Technology, Abu Dhabi – UAE
B. Sc. (Business and General Management), 2010
Abu Dhabi University, Abu Dhabi – UAE
Masters in Human Resource Management, 2016
PROFESSIONAL DEVELOPMENT
CERTIFICATIONS:
● ABP Certificate, Khawarizmi International College, Abu Dhabi, UAE; modules covered:
▪ Customer Service
▪ Business Etiquette
▪ Business Basic and Finance
▪ People Skills
▪ Time Management
▪ Information Technology
▪ Self-Awareness
● ICDL (International Computer Driving License)
● IATA (International Air Transport Association)
TRAINING COURSES AND WORKSHOPS:
● SAP, In House-Takreer Training (Sep 2016)
● PMP Course