The document summarizes the topics covered at the 2010 Women Grow Business Boot Camp, including intellectual property and social media, employment and contract issues. It discusses trademarks, patents, copyrights, and trade dress as types of intellectual property. It also covers selecting trademarks and domain names, obtaining and protecting trademarks, proper trademark use, major social media platforms, and developing a social media policy.

1. The 2010 Women Grow Business Boot CampSponsored & hosted byNetwork Solutions and Steptoe & Johnson LLPJune 19, 2010, Washington, D.C.

2. Overview of ProgramIntellectual Property and Social Media

3. Employment and Contract IssuesIntellectual Propertyand Social MediaIntellectual Property Basics

4. Trademarks 101

5. Social Media for Small BusinessesIntellectual Property TypesTrademarks

6. Patents

7. Copyrights

8. Trade DressWhat is a Trademark?A trademark is a mark, name, word, or symbol used to identify goods and to distinguish them from competitors’ offeringsExample: COACH® leather goodsA service mark is the same as a trademark, but identifies the origin or sources of servicesExample: DELTA® for air travel services

9. What is a Patent?Exclusive right to prevent others from making, using, selling or importing an invention in the United StatesExists for a limited time onlyAfter expiration, invention becomes part of public domain and can be made, used, or sold by anyone

10. Copyright ExamplesBundle of exclusive rights in a “creative work”Includes right to reproduce a work, to create adaptations (“derivative works”), to distribute copies, and to publicly perform/display a workDesignsPatternsSound RecordingsPaintingsLiterary WorksSoftwareWhat is a Copyright?

11. What is Trade Dress?Overall look and feel of a product or its packagingSignifies to the consumer that it comes from a particular companySum-total of the appearance of the product or its packaging, including:TrademarksCopyrightsOther non-protectable design features

12. Trademarksand Domain NamesExamples of Trademarks

13. Importance of Trademarks in Business

14. Selecting a Trademark and Domain Name

15. Obtaining and Protecting Trademarks

16. Trademark and Domain Name Enforcement Basics

17. Proper Trademark UseSymbols/designs:

18. Numbers: The Many Faces of a TrademarkWords:Walmart® American Red Cross®Letters:The Many Faces of a TrademarkSlogans:

19. Shapes:

20. Sounds:

21. Color: Importance ofTrademarks in BusinessRepresent a company’s good will and reputation

22. Ensure that your customers and the public associate your brands with your business

23. Can be a company’s most valuable business assetChoosing a Trademark or Domain NameWhen choosing a trademark, consider whether the mark is available:

24. Is someone else using the same or a similar mark, especially for the same/similar goods or services?

25. Has someone filed an application for or registered the same or a similar mark?

26. Conduct a WHOIS search before selecting a domain nameObtaining and Protecting TrademarksTrademark rights in the United States are based on use

27. Trademark rights are geographical in scope

28. If a trademark is used locally, only local rights are granted

29. If a trademark is used in interstate commerce, national (federal) rights are granted

30. Registration of a trademark

31. Can apply based on current use of a mark

32. Can also apply based on a bona fide intent to use a mark in the near future

33. Allows time to do market research product development and regulatory clearance--and obtain rights in a clever mark!Trademark and Domain Name Enforcement BasicsMonitor the marketplace

34. Document situations of confusion

35. Help co-workers use your company’s marks properly

36. Honor and make proper use of other parties’ trademarksProper Use of TrademarksOnce obtained, trademarks must be protected and nurtured like any other property