SlideShare a Scribd company logo
Creative Remedies for Healthcare Marketing

           www.lsydesign.com
Branding is defining what your practice represents and
       communicating that to your audience.
       Let others know how you’re different.

                 That is your brand.



                                       Creative Remedies for Healthcare Marketing
                                                              www.lsydesign.com
Use a multichannel approach.
Don’t just rely on an ad placed once, or your website.
                 Use different media.
       Marketing is more than just advertising.
Make it part of your business plan and create a budget
                  for your marketing.



                                      Creative Remedies for Healthcare Marketing
                                                             www.lsydesign.com
• Make it easy for patients
   to find you.
 • More information than
   an ad.
 • Provide information that
   your patients will find
   valuable and bookmark
   as a resource.




Creative Remedies for Healthcare Marketing
                       www.lsydesign.com
• Can be used as a resource
  for referring physicians
  and hospitals.
• Hire professional writers,
  designers and printers,
  because you’re a
  professional. Your practice
  will look professional by
  hiring professionals.
• This lets your audience
  know how you’re
  different, reinforces your
  brand.




  Creative Remedies for Healthcare Marketing
                         www.lsydesign.com
Make presentations, write articles.

   Puts a face on your practice.
Recognition when someone in your
audience is looking for a physician.




                             Creative Remedies for Healthcare Marketing
                                                    www.lsydesign.com
Distribute your
brochure to new
members of the
community through a
welcome service




         Creative Remedies for Healthcare Marketing
                                www.lsydesign.com
Host / sponsor
health related events:
• Run /Walk
• Free Screenings

Give away t-shirts with your logo,
packet with your brochure.




       Creative Remedies for Healthcare Marketing
                              www.lsydesign.com
• Actively reach out to
       audience with an email
       or print newsletter.
     • Have print copies in
       waiting room.
     • Articles about
       preventative services
       may generate requests
       for these services.




Creative Remedies for Healthcare Marketing
                       www.lsydesign.com
• Facebook can be similar to a
  website, with tabs linking to
  individual pages.
• Reach out to audience with
  health tips that relate to
  your brand.
• Post links to online newsletter.
  This can be a hub of your outreach
  activities.




       Creative Remedies for Healthcare Marketing
                              www.lsydesign.com
Never think all your marketing has been done.
            Keep in mind your message and your goals.
It should be an ongoing effort through the lifetime of your practice.




                                              Creative Remedies for Healthcare Marketing
                                                                     www.lsydesign.com

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Marketing Your Brand

  • 1. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 2. Branding is defining what your practice represents and communicating that to your audience. Let others know how you’re different. That is your brand. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 3. Use a multichannel approach. Don’t just rely on an ad placed once, or your website. Use different media. Marketing is more than just advertising. Make it part of your business plan and create a budget for your marketing. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 4. • Make it easy for patients to find you. • More information than an ad. • Provide information that your patients will find valuable and bookmark as a resource. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 5. • Can be used as a resource for referring physicians and hospitals. • Hire professional writers, designers and printers, because you’re a professional. Your practice will look professional by hiring professionals. • This lets your audience know how you’re different, reinforces your brand. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 6. Make presentations, write articles. Puts a face on your practice. Recognition when someone in your audience is looking for a physician. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 7. Distribute your brochure to new members of the community through a welcome service Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 8. Host / sponsor health related events: • Run /Walk • Free Screenings Give away t-shirts with your logo, packet with your brochure. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 9. • Actively reach out to audience with an email or print newsletter. • Have print copies in waiting room. • Articles about preventative services may generate requests for these services. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 10. • Facebook can be similar to a website, with tabs linking to individual pages. • Reach out to audience with health tips that relate to your brand. • Post links to online newsletter. This can be a hub of your outreach activities. Creative Remedies for Healthcare Marketing www.lsydesign.com
  • 11. Never think all your marketing has been done. Keep in mind your message and your goals. It should be an ongoing effort through the lifetime of your practice. Creative Remedies for Healthcare Marketing www.lsydesign.com