The document outlines essential components for businesses to establish an effective online presence, including launching a professional website, utilizing internet and mobile advertising, and creating a Facebook business page. It emphasizes the importance of having a comprehensive internet marketing plan that targets specific audiences and employs various channels. Finally, it highlights statistics on internet usage, mobile device adoption, and social media engagement to reinforce the need for businesses to adapt to the digital landscape.

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4 Things Your Business
Needs to Do Online

2. Topics
2) Developing a Complete Internet Plan
3) Launching a Website
4) Internet Advertising
5) Mobile Advertising
6) Social Media – Facebook
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3. A Complete Internet Plan
Your internet marketing plan needs to have a
strategy just as any other type of business plan
 Determine your target audiences
 Consider the channels to reach them
 Create the messages you want for
each audience
 Build your web presence
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4. #1
Launch a Website and
Market it
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5. Web Statistics
 As of 12/2011, there were
273.1 million
Internet users
in North America alone
(Internet Words Stats)
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6. Web Statistics
138,075
new domains
were created on 4/17/12
(Whois Source)
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7. Web Statistics
 92% of online adults use
search engines to find
information on the Web
(Pew Internet, 5/2011)
 47% of adults seeking
information on local
businesses rely on
the internet
(Pew Internet, 1/2011)
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8. Launch and Market Your Website
A company website is a must-have and the
foundation of your strategy
Great channel for prospects
Most familiar channel for most people
Critical for credibility of your business
Needs to be professionally designed
Has to be marketed
Must be kept up-to-date
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9. Website
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10. #2
Use Internet Advertising
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11. Internet Search Statistics
 Use of a search engine continues
to be one of the top Internet
activities with 91% of users
performing searches daily.
(Pew Research, 2/12)
 83% of search engine users
prefer Google.
(Pew Research, 2012)
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12. Internet Search Statistics
 59% of all Internet users
say they have noticed online
ads that are directly related to things
they had recently searched for.
(Pew Research, 5/12)
 62% of the users noticing
the ads are in the age range of
30-49 years old.
(Pew Research, 5/12)
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13. Internet Advertising
Once you have an established website, you
need to drive targeted traffic to it.
 Pay-per-click ads use key search terms
 People search for your type of product/service
 Your ad is highlighted in the search results
 People click on the ad to go to your website
 You pay each time someone clicks on your ad
 Price varies by the industry/keywords
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14. Internet Advertising
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15. #3
Advertise on Mobile
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16. Mobile Use Statistics
 In 2011, the number of Smartphones
sold exceeded the number of PCs
sold (Gartner, IDC, Strategy Analytics)
 As of Feb. 2012, nearly half of U.S.
mobile subscribers now own
smartphones.
(Nielsen)
 Mobile search impressions grew by
195% on a year-over-year basis
to reach 9.6% of all search ads
in Q1 2011.
(Performics data posted on ClickZ)
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17. Mobile Advertising Statistics
74% of smartphone shoppers
have made a purchase
(Source: Google/IPSOS Raid 2011)
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18. Mobile Advertising
People are using their Smartphones like computers
 People use their mobile devices to
search for restaurants, florists,
locksmiths – whatever they need
 Google mobile ads target these
mobile users
 These click-to-call ads are like PPC
ads but prospects connect with
you instantly!
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19. Mobile Advertising
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20. #4
Get Social-Facebook
Business Page
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21. Facebook Statistics
 There are 900 million monthly
active users of Facebook (Facebook)
 60% of social media users create reviews
of products and services (Nielsen Media)
 More than 80% of the visitors to Facebook are 25
and older (All Facebook)
 Americans spend more time on Facebook than any
other website – more than 53 billion minutes in
May 2011 (Nielsen, Social Media Report)
 56% of consumers say they are more likely to
recommend a brand after becoming a fan (Digital Buzz)
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22. Facebook Business Page
You need to have
a professional
presence on
Facebook
 Create a separate business page
on Facebook
1) Important business information can be clearly displayed
2) Business pages are public and more easily found
3) They can appear as search results in Google
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23. Facebook Business Page
 Make your business stands out with a
professional design
– Create consistency with your branding
– Lends credibility to your business
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24. Facebook Business Page
 Get the word out about
your FB page
• Post the link on your personal FB profile
• Place a link on your website to your
Facebook page
• Include the link on your email signature
• Place a small sign on your service
counter
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25. Facebook Business Page
When to post
3) Post 1-4 times weekly for best results
5) Best time to post is generally between
8 p.m. and 7 a.m.
• Stories posted on Wednesdays have
80% more engagement
• Shorter posts receive better
engagement, try to keep under
40 characters
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26. Facebook Business Page
Don’t put
your fans
to sleep.
What to post
New products/services, Events or sales,
Photos or videos
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27. Facebook Business Page
 Engage your fans
1) Question posts generate twice as much engagement as
non-question posts
• Ask questions about how people
use your product
• Ask for feedback on new products
• Ask for ideas for new
product / service
8) Post trivia or poll questions
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28. Facebook Business Page
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29. Facebook Business Page
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30. Conclusion
 Your Internet marketing plan should
include multiple channels
 Enhance your web presence
 Be where your prospects are
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