This presentation was given at the World Economic Outlook Conference on 22 October 2009 as an introduction to decision analytics and predictive modeling and how it could be applied predicting the decisions of individuals, rather than aggregates, of people. This was before the days of Big Data and Hadoop so the possibilities are even greater today. Of particular note in this presentation are the slides illustrating the additional power of adding local economic information to an analysis rather than relaying on more aggregate economic information. Small scale, local changes in the economy will influence consumer behavior and it's important to know that when launch products and setting prices, for instance. Please share your comments.