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New Capabilities Deck 12-18-09
- 1. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence innovative deliveryexpert analysisquality data quality data expert analysis innovative delivery the home of Business Intelligence Consumer Consultancy Capabilities Datamonitor's core Consumer Markets research covers all key fast moving consumer goods (FMCG) sectors
- 2. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence About Datamonitor Datamonitor is the world’s leading provider of on-line data, analytic and forecasting platforms for key vertical sectors. We help 6,000 of the world’s largest companies profit from better, more timely decisions. Datamonitor has been awarded business Superbrand status Datamonitor has offices in London, New York, San Francisco, Dubai, Tokyo, Hyderabad and Sydney Datamonitor employs 1500 people including 750 analysts and specialist researchers Datamonitor has a turnover in excess of $200m and is part of the Informa Group quality data expert analysis innovative delivery the home of Business Intelligence €€ €€ €€ €€
- 3. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence This is because we have a truly Global Research and Analysis footprint quality data expert analysis innovative delivery the home of Business Intelligence Hyderabad, India Rahul Bhatia, Director of Research Operations GLOBAL FIELD RESEARCH NETWORK Field Network of over 400 Researchers in more than 90 Countries Shanghai, China JV with local Chinese market consultancy business NORTH AMERICA Neil Hendry, Vice President of Consulting, CM, FS, VT Andrew Jerram , Director of Research New York EUROPE London David Shaw, Director of Analysis Neil Saunders, EU Director of Consulting, CM, FS, VT Sydney, Australia David Kurtz, Head of Asia Pacific Research Dubai, UAE Dominic Sharp, Research Director, MENA
- 4. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Valued by Brand Leaders quality data expert analysis innovative delivery the home of Business Intelligence Energy Financial ServicesAutomotive Consumer TechnologyHealthcare RetailEnergy
- 5. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence CORE CAPABILITIES Our consultancy and research services center on 3 core areas of expertise: 1. Consumer trends and insights – identifying unmet needs and understanding consumer dynamics 2. New markets and opportunities – analyzing and spotting new market opportunities and understanding the competitive environment 3. NPD innovation – strategic gap analysis for new product opportunities and providing stimulus for ideation sessions for successful new innovation We maximize the value of your information – nobody else can combine Consumer, Product and Market insights like Datamonitor!
- 6. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Consumer trends and insights • Trend frameworks: develop and refine an organizations’ trend tracking and thinking – Structure and simplify the complexity of consumer thinking and behavior – Sort trends from fads - pick the winners – Capture emerging and evolving trends - meet consumers’ current and future needs • Segment & need state analysis: refine targeting strategy and identify new opportunities – In-depth understanding of specific consumer groups and needs – Refine and reinvigorate positioning, marketing communications and product development • Occasion & location sizing: quantify the full consumer behavioural landscape in your market – Segment market value by consumption occasion, location, need state and consumer group – Identify if your proposition is on-target and where new areas of expansion lie – Maximize revenue opportunities by better targeting established and emerging customer behaviours
- 7. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence New markets and opportunities • Market dynamics: evaluate marketplace risks and understand market structures – Region and category analysis of food, drink, personal care, home care and other consumer- facing markets – Strengthen current market position through better strategic decisions and develop more successful market entry strategies • Market Opportunity: comprehensive view of the state of the market Understanding trends that will shape the CPG industry Forecasting consumer demand Refining product propositions enabling leadership in selected markets • Market Attractiveness: comparative analysis of market --? Quantitative insights from analyzing select economic and socio-demograpic indicators Verification of these insights from an analyst perspective Comparative analysis across multiple markets through the use of uniform weights and measures • Market sizing: quantify hard-to-size market and competitive environments Define the current and future potential for nascent categories and new markets – Identify competitors and their market strength
- 8. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence NPD innovation • Strategic innovation gap analysis: identifying untapped product trends – Interpreting category, region and competitor product development through consumer need targeting – Identifying gaps where needs are not being exploited and trends in consumer targeting over time • Innovation tracking: in-depth product feature analysis (flavor, ingredient, packaging etc.) – In-depth category review of innovation – Analysis of emerging trends to identify development of features / packaging / claims / flavours / ingredients across industries and regions over time • Ideation session support: identifying best-practise from across the globe – Inspiration from other regions or categories – spot great innovation and use it – Identifying innovations that are likely to be successful, early – Product retrieval for in-session examination
- 9. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Vertically integrated and supported by unique content sets • As a vertically integrated company we can provide a full service offering from research execution through to providing actionable recommendations on strategy • Our consulting capabilities are supported by our unique content sets… Consumer trends & insights New markets & opportunities NPD innovation New Consumer Insight – ongoing trend tracking service into consumers’ values, attitudes and behaviors ConsumerGraphics – demographic segmentation of our market data by consumption value Market Data Analytics – market data in over 600 FMCG segments in 62 countries Country Statistics – 1,200 macro- economic and socio-demographic indicators across 214 countries Product Launch Analytics – the world’s largest new product launch tracking database
- 10. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Industry Executive Panels Consumer Panels End-user Panels 58,000 Auto parts manuf. & fleet managers 75,000 Industry executives 50,000 Merchants & shop managers 3,000 Utility executives 14,000 Industry executives 6,000 Pharma & biotech executives 50,000 Technology vendors 2,000 Logistics & courier end users 20,000 Major energy users 200,000 Physicians 156,000 IT decision-makers 13 millionConsumers + Over 600,000 industry research contacts and a panel of 13,000,000 consumers quality data expert analysis innovative delivery the home of Business Intelligence Automotive Consumer Retail Energy Financial Services Healthcare Technology Full-service offering ranging from survey concept design through to execution, interpretation of results and recommendation of action points
- 11. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Recent Work Focusing On Our Core Capabilities Three samples of recent work for our clients… 1. Consumer Trends and Insights – a leading soft drinks manufacturer required in- depth insights into emerging consumer trends in five key markets in order to map these to the need states for bottled water consumption. Datamonitor also mapped the flavour evolution of bottled water and adjacent categories in these countries in order to create a series of concepts for testing. 2. New Markets and Opportunities – a premium chocolate confectionery manufacturer wanted to quantify the size of the mass, super and luxury premium confectionery markets through all channels from boutiques through to duty free. It further wanted to assess the latent brand equity of its brand in order to further inform its market expansion strategy. Datamonitor helped to identify the most attractive markets for expansion. 3. Ideation session stimulus – a leading baby food manufacturer wanted to reinvigorate their local baby food lines and benchmark their innovation against the competition. Datamonitor collected products from across the globe, identified detailed product trends for presenting to senior board members.
- 12. © Datamonitor quality dataexpert analysis innovative delivery the home of Business Intelligence Contact Information Olivier Youmsi Principal Consultant, Consumer Markets 312-416-2833 oyoumsi@datamonitor.com Neil Hendry Vice President, Consumer Markets 312-416-3850 nhendry@datamonitor.com Datamonitor is the only company to give you the full picture – covering market, consumer, company, product and country intelligence within consumer markets.