Crowdfunding case study

1. Tocyn.org
Adam Williams
@cmw_cgc @tocynboxoffice

2. Developed by
and
Supported by
Tocyn.org

3. Tocyn.org
What is
Crowdfunding?

4. Tocyn.org
It’s a combination of
digital, collaborative
and traditional
fundraising.

5. Tocyn.org

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There are 4 types of
Crowdfunding

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• Donation Based Crowdfunding
• Reward Based Crowdfunding
• Equity Based Crowdfunding
• Debt Based Crowdfunding

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What are you raising
money for?

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Creativity
MonetisationEngagement
Strategy
Components

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Creativity

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Audience
engagement

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Story Telling

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Marketing and
Publicity

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CSR (Corporate Social
Responsibility)

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Meaningful
Transactions

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How much do I need
to raise and how
much will it cost to
do so?

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Planning!!!

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• Does my idea add value to the community?
• How much do I need to raise?
• Do I have the audience for what I need to
achieve?
• How do I build my audience?
• What resources do I have, and need?
• Skills gaps?
• How much time is involved?
• How long will it take?
• Do I need to collaborate with others?
• What’s in it for them?
• What else can I do to complement the
campaign?