1. Deborah Ng Lay Cheng
39 Bangkit Road #01-01 Chestervale, Singapore 679977 | Hp: (65)8100 0163
Singaporean | ng.deborah@gmail.com
EDUCATION
2007 - 2008 MDIS
Diploma in Travel, Tourism and Hospitality
WORK EXPERIENCE
2009 to Present: Millennium Hotels & Resort (Director of Sales & Marketing)
2009-2011 : Senior Sales Manager
2011-2012 : Asst Director of Sales
2013 – March 2015 : Director of Sales
2015 – Present : Director of Sales & Marketing
 Acquired new markets through research and competitors information
 To lead Sales & Marketing Activities to achieve year end goals & objectives
 Responsible in providing supervision, leadership and direction to the sales team
 To ensure the hotel achieves maximum potential in yield management & sales revenue
 To monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to
achieve plan goals
 Create awareness in the local market
 Achieve profitability and to position the hotel in number 01 ranking among competitor hotels.
 Formulated sales strategies and achieving the targeted results for all different market segment
 Analysis productivity report by segments and sub-segment and apply required long & short term strategies to
drive business volume into the hotel over need period
 Acquired & increase more RFP accounts into accepted listing
 Generate incremental revenue through upselling for both Guest Room and Food & Beverage outlets
 Key account management of multinational companies, professional conference organisation contracting,
presentations, market intelligence and staff management
 Review revenue optimization together with the revenue team in ensuring that the Hotel is priced correctly at
the right platform and right timing in order to maximize and yield accordingly
 To identify sources of group business to the hotel and cross sell
 To develop annual sales budget for the Sales & Marketing team ensuring execution of sales programs and
activities within it

2. 2009 - 2009 Great World Service Apartment (Sales Manager)
 Sourced and secured new accounts for corporate and long- term project groups
 Managed the entire relocation process for expatriate families
 Coordinated and assisted with the reservation process and the housing needs of the relocated families
2005-2009 Far East Hospitality (Assistant Director of Sales)
 Assisted the Director of Sales in heading the sales team to achieve and exceed desired sales budget, occupancy
and average room rate
 Managed to increase the shipping portfolio from 0.3% to 15% from the year 2006
 Recognised and awarded the highest revenue generator for the year 2006-2008
2003-2004 Well Commercial (Sales Executive)
 Selling stationaries to retail, as well as consumers from commercial industries.
 Ensure payment is collected timely
2002-2003 e-Werks (Sales-Coordinator)
 Assisted Sales Manager on managing schedule and the distribution of sales documentation.
 Filing and answering phone calls
 Sorting mails
2000-2001 Apple Computer (Receptionist)
 Answering phone calls
 Directing visitors to appropriate contacts
 Sorting mails
AWARDS AND ACCOMPLISHMENT
 Proven sales track record
 Invincible Award for year 2010, 2011 & 2013
 Conqueror Award for year 2009 - 2015
 Rookie Award for year 2005 within all Far East Hotels
 Corporate Gold Award (Top Sales 2007 / 2008) within all Far East Hotels
SKILLS AND LANGUAGE PROFICIENCY
 Language : Proficient in written and spoken English and Mandarin
 Computer : Microsoft Office, Ideas, Acts, Fidelio and Opera Systems