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Dealing with Disruptive 
Change: The Power 
of Stakeholder 
Connections 
Colin Habberton 
@relatomics 
colin@givengain.com
Session Overview 
• Disruptive Change is an increasingly relevant 
and complex influence in the world. It directly 
affects civil society and fundraisers that are 
tasked with mobilising resources to address the 
impact of such change within their organisation 
and its mission. 
• This session will investigate the causes and 
characteristics of disruptive change through a 
series of commercial and nonprofit case 
studies. It will include the perspective on how 
connecting with various stakeholders can 
manage risk and create innovative solutions.
Session Overview 
Learning outcomes: 
• Attendees can expect to learn about what 
disruptive change is 
• A set of diagnostic tools for fundraisers 
and executives to engage with their 
internal and external stakeholders 
• To assist with interpreting these changes 
and how to build collaborative responses 
and solutions to these challenges.
Session Summary 
Overview 
• What is Disruptive Change? 
• Commercial Case Studies 
• Sources of disruption 
• Prototypes for resilience 
• Nonprofit Case Study 
• Stakeholder Analysis Toolkit 
• Additional tools for action 
• Summary recommendations
What is Disruptive Change?
What is Disruptive Change? 
Scale 
+ 
Speed 
+ 
Surprise 
= 
Disruption 
(Source: ICSC, 2013: Riding the Wave)
Some Casualties
Some Casualties
The Disruptors
Impact & Outcomes 
Change Happens 
Adapt 
or 
Suffer 
and possibly, 
Disappear
Sources of Disruption 
• Planetary Disruption 
² Climate Change 
² Resource Shortages 
• Political Disruption 
² Extremism 
² Destabilisation 
• Economic Disruption 
² Financial Volatility 
² Rampant Inequality 
• Systemic Disruption 
² Changing Technology 
² Information Access
The Price of Inequality? 
(Adapted: Piketty, 2014: Capital in the 21st Century)
The Significance of the 1% 
(Adapted: Piketty, 2014: Capital in the 21st Century)
Just an Emerging Market issue? 
(Adapted: Piketty, 2014: Capital in the 21st Century)
Nonprofit Disruption 
• Disintermediation 
² Direct beneficiary contact 
² Virtual service delivery 
• Competition 
² Cause relevance 
² Funder focus 
• Cost Efficiency 
² Technology advantages 
² Resource flexibility 
• Effective Impact 
² Measurability 
² Paradigm shift 
Threat 
of 
New 
Causes 
Demands 
of 
Donors 
Threat 
of 
Subs5tute 
Choices 
Intensity 
of 
Cause 
Rivalry 
Pressure 
of 
Partners 
& 
Suppliers 
Your 
Cause 
(Adapted: Porter, 1979: Five Forces)
Prototypes for ‘resilience’ 
• Active Disruptor 
² Be the change 
² Shift culture 
² Proactive 
• Opportunistic Navigator 
² Agility and speed 
² Adapt and thrive 
² Responsive 
• Conservative survivor 
² Well established, brand 
² Adapt to survive 
² Reactive
Conservative Disruptor? 
Source: 
hAp://www.youtube.com/watch?v=eu9kMIeS0wQ
Case Study: Habitat for Humanity SA 
2010: Realisation 
• ‘Building Houses’ 
• Seasonal events 
• Dependent on corporates 
• Geographically contained 
• Little international funding 
• Houses = Funding 
• Not building enough houses 
• 300 Houses per year 
• Impacting 300 families per year
Case Study: Habitat for Humanity SA 
2014: Response 
• ‘Building Communities’ 
• Scalability of Purpose 
• Community Resource 
• Partnering with Communities 
• Alignment with Government 
• Re-engineered the operation 
• Cross-functional teams 
• Collaborative decision-making 
• Impacting 3000 families per year
Toolkit: Stakeholder Analysis 
Team 
returns/reinvestment 
Organisation/Cause 
Market & Industry 
Conditions 
Partner/ 
Supplier 
Effective 
Solutions 
Efficient 
Impact 
Beneficiary 
Training 
& Incentives 
Dialogue & 
Profile 
Content & 
Insight 
Quality 
Assurance 
Funder/Donor 
marketing/mindshare 
Competitor Cause 
Community 
Responsibilities 
Environmental 
Concerns 
Legal & Ethical 
Regulations 
(Adapted from: Habberton, 2005)
Research for Development 
• Social Networks 
² Opportunity Pipelines 
• Mobile Devices 
² Personal Access 
• Using Big Data 
² Navigating the Ocean 
• Harnessing the Cloud 
² Breaking Barriers 
• Aware of the Internet of Things 
² Integrated Connection 
(Adapted: Thomas: 2014, Memeburn)
Summary Recommendations 
• Innovate 
² Through collaboration 
² Through partnerships 
• Invest 
² In your people 
² In your systems 
² In your community 
• Implement 
² Pilot studies 
² Train for change
Source of Reference 
(Source: ICSC, 2013: Riding the Wave)
Dealing with Disruptive 
Change: The Power 
of Stakeholder 
Connections 
Colin Habberton 
@relatomics 
colin@givengain.com

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Dealing with Disruptive Change: The Power of Stakeholder Connections

  • 1. Dealing with Disruptive Change: The Power of Stakeholder Connections Colin Habberton @relatomics colin@givengain.com
  • 2. Session Overview • Disruptive Change is an increasingly relevant and complex influence in the world. It directly affects civil society and fundraisers that are tasked with mobilising resources to address the impact of such change within their organisation and its mission. • This session will investigate the causes and characteristics of disruptive change through a series of commercial and nonprofit case studies. It will include the perspective on how connecting with various stakeholders can manage risk and create innovative solutions.
  • 3. Session Overview Learning outcomes: • Attendees can expect to learn about what disruptive change is • A set of diagnostic tools for fundraisers and executives to engage with their internal and external stakeholders • To assist with interpreting these changes and how to build collaborative responses and solutions to these challenges.
  • 4. Session Summary Overview • What is Disruptive Change? • Commercial Case Studies • Sources of disruption • Prototypes for resilience • Nonprofit Case Study • Stakeholder Analysis Toolkit • Additional tools for action • Summary recommendations
  • 6. What is Disruptive Change? Scale + Speed + Surprise = Disruption (Source: ICSC, 2013: Riding the Wave)
  • 10. Impact & Outcomes Change Happens Adapt or Suffer and possibly, Disappear
  • 11. Sources of Disruption • Planetary Disruption ² Climate Change ² Resource Shortages • Political Disruption ² Extremism ² Destabilisation • Economic Disruption ² Financial Volatility ² Rampant Inequality • Systemic Disruption ² Changing Technology ² Information Access
  • 12. The Price of Inequality? (Adapted: Piketty, 2014: Capital in the 21st Century)
  • 13. The Significance of the 1% (Adapted: Piketty, 2014: Capital in the 21st Century)
  • 14. Just an Emerging Market issue? (Adapted: Piketty, 2014: Capital in the 21st Century)
  • 15. Nonprofit Disruption • Disintermediation ² Direct beneficiary contact ² Virtual service delivery • Competition ² Cause relevance ² Funder focus • Cost Efficiency ² Technology advantages ² Resource flexibility • Effective Impact ² Measurability ² Paradigm shift Threat of New Causes Demands of Donors Threat of Subs5tute Choices Intensity of Cause Rivalry Pressure of Partners & Suppliers Your Cause (Adapted: Porter, 1979: Five Forces)
  • 16. Prototypes for ‘resilience’ • Active Disruptor ² Be the change ² Shift culture ² Proactive • Opportunistic Navigator ² Agility and speed ² Adapt and thrive ² Responsive • Conservative survivor ² Well established, brand ² Adapt to survive ² Reactive
  • 17. Conservative Disruptor? Source: hAp://www.youtube.com/watch?v=eu9kMIeS0wQ
  • 18. Case Study: Habitat for Humanity SA 2010: Realisation • ‘Building Houses’ • Seasonal events • Dependent on corporates • Geographically contained • Little international funding • Houses = Funding • Not building enough houses • 300 Houses per year • Impacting 300 families per year
  • 19. Case Study: Habitat for Humanity SA 2014: Response • ‘Building Communities’ • Scalability of Purpose • Community Resource • Partnering with Communities • Alignment with Government • Re-engineered the operation • Cross-functional teams • Collaborative decision-making • Impacting 3000 families per year
  • 20. Toolkit: Stakeholder Analysis Team returns/reinvestment Organisation/Cause Market & Industry Conditions Partner/ Supplier Effective Solutions Efficient Impact Beneficiary Training & Incentives Dialogue & Profile Content & Insight Quality Assurance Funder/Donor marketing/mindshare Competitor Cause Community Responsibilities Environmental Concerns Legal & Ethical Regulations (Adapted from: Habberton, 2005)
  • 21. Research for Development • Social Networks ² Opportunity Pipelines • Mobile Devices ² Personal Access • Using Big Data ² Navigating the Ocean • Harnessing the Cloud ² Breaking Barriers • Aware of the Internet of Things ² Integrated Connection (Adapted: Thomas: 2014, Memeburn)
  • 22. Summary Recommendations • Innovate ² Through collaboration ² Through partnerships • Invest ² In your people ² In your systems ² In your community • Implement ² Pilot studies ² Train for change
  • 23. Source of Reference (Source: ICSC, 2013: Riding the Wave)
  • 24. Dealing with Disruptive Change: The Power of Stakeholder Connections Colin Habberton @relatomics colin@givengain.com