This document discusses the potential for using artificial intelligence to help manage an archive of media content at VRT, a Belgian public broadcaster. It notes that the archive department is facing budget cuts and growing amounts of content to archive. It considers using AI for tasks like speech recognition to generate metadata for older content lacking it. While AI could create metadata quickly without human effort, challenges include the quality of AI-generated metadata and needing to train models on archive-specific data. The conclusion is that AI shows both hype and hope for archives - it may help with searchability over time with focused use cases, but will require experimentation and expertise to apply effectively for the archive's needs.