While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).

1. Ready, Willing,and Legal Jonathan Richman @jonmrich

5. Starting Today... Get Back to Basics Develop Advocates Take Risks * Create Likeable Content Enable Sharing * or don’t

6. Get Back to Basics

7. 201,000 84,420

9. Develop Advocates

10. U.K. Regulator Rejects Roche's Avastin Again “I know for me it saved my life and has allowed me to help my daughter grow up and be with my family years after I otherwise would no longer be here.”

11. Take Risks

14. Create Likeable Content

17. Enable Sharing

18. September 28, 2010 It doesn’t matter what the letter says, it’s going to cause a lot of problems for you and probably will ensure that you have a really bad day whether or not you meant to do anything wrong it really doesn’t matter at this point nor if it’s really your fault or someone else’s someone is going down for this one so be ready for the fallout and make sure you’re ready to go with the most compelling explanations you can come up with and are ready to deliver them on the fly and at a moment’s notice and, good luck, you’re going to need it.

23. OR

28. 400+ million people 850,000+ sites 50+ social channels

29. Starting Today... Back to Basics Create Advocates Take Risks * Likeable Content Enable Sharing * or don’t

30. Jonathan Richman Director of Social Media, Bridge Worldwide Author, Dose of Digital @jonmrich Text HEALTHCARE to 50500