The document summarizes a campaign conducted by Unilever Food Solutions to promote reducing food waste in restaurants in Romania. The campaign's main objectives were to increase awareness of food waste issues among restaurant operators and consumers in Romania and position UFS as a partner promoting sustainable practices. Key elements of the campaign included using photos of food waste to generate interest, working with influencers to normalize asking for doggy bags, and hosting an event called "Doggy Bag Day" to promote the issue. Evaluation found the campaign generated over 90 articles and 900 social media reactions about reducing food waste and normalizing taking leftovers home.