Mandela Marketplace

1. True Cost of American Food
Investing in Sustainable Agriculture
April 16th, 2016

2. Engage
community
Systems
approach
Building on
community
assets
MANDELA MARKETPLACE APPROACH

3. COMMUNITY

5. ECONOMIC
DEVELOPMENT

6. a worker-owned, full-service retail grocery store that fosters economic empowerment & builds community health.
MANDELA FOODS COOPERATIVE

7. Supports local, under-resourced farmers by establishing an alternative distribution network that passes on
wholesale prices to community businesses.
MANDELA FOODS DISTRIBUTION

8. ZELLA’S SOULFUL KITCHEN

9. FOOD ACCESS

10. Increases access points for healthy food by delivering produce to corner stores,
making produce readily available in the places that community members frequent the most.
HEALTHY RETAIL

11. COMMUNITY PRODUCE STANDS
Weekly produce stands at area senior centers, residential facilities, health centers, and schools. Residents are able to purchase fresh
produce & basic staples at affordable prices in a convenient, friendly, and helpful atmosphere.

12. NUTRTION EDUCATION & ENGAGEMENT

13. FINANCE

15. Kiva Zip / FarmLink Harvest to Market / Ladder-Up Financing
 Leveraged HFFI funds to create loan/loss reserves: $75,000  $200,000+
 Increased access to financing for community entrepreneurs, farmers, corner
store owners, grocers increasing access to healthy food in disinvested,
under-served communities.
LADDER UP FINANCING

16. Purchase Order Advance
Pricing –> Purchase Order –> Advance –> Loan Fee –>
Product Pick Up –> Product Sales –> Loan Repayment
–> Re-Up
HARVEST TO MARKET

17. LOCAL
SYSTEMS

18. | LOCAL | SUSTAINABLE |COMMUNITY OWNED |

19. TAKE-AWAYS
 Low-income communities are often left out of the ‘sustainability’
conversation
 Disinvested communities can capitalize from market gaps not being filled by
the traditional market
 Food economy as a catalyst
 Current capital systems are not accessible
 Creating sustainable community development, requires community
ownership.
.
 Ownership is asset building – financial and political voice.

20. THANK YOU!
www.mandelamarektplace.org
Mariela Cedeño | mariela@mandelamarketplace.org

21. @mandelamarket
https://www.facebook.com/mandelamarketplace
Mariela Cedeño | mariela@mandelamarketplace.org
www.mandelamarketplace.org