Customer Journey Snapshots Users can update products to sell or buy, specifying everything from certifications and claims to buying plans and packaging.
Customer Journey Snapshots Members can contact and message others directly in FoodHub.
Customer Journey SnapshotsMembers can easilysearch for productswith different filtersin the Marketplace.
Project DescriptionFoodHub is an online community for professional food people. It’s open tocommercial buyers, producers, distributors, media, industry suppliers, farmers’market managers, and trade associations inCalifornia, Oregon, Washington, Idaho, Montana and Alaska. Tiered membershiplets organizations choose the features they need; entry-level membership isalways free.Buyers, sellers, and distributors can connect with others in FoodHub’s extensivedirectory through the marketplace.Business-to-business connections facilitated by FoodHub help put high-quality, seasonal food in schools, restaurants, grocery stores and homes.
Project Purpose & GoalIn the past, local food producers (farmers, ranchers, bakers, fishermen, wineries)would list product information in bulky print directories for buyers to peruse. Thispresented a time-consuming challenge for buyers and sellers, and there was alarge need to facilitate a better way to find and exchange goods.FoodHub’s platform provides a more dynamic means for local, sustainable buyersand sellers to exchange product information, as well as communicate directlythrough the site to handle logistics through the entire search, sale, delivery andfollow-up process.
User ExperienceThe team sees FoodHub’s role as that of a matchmaker. Members might developa long-term relationship or make only a single connection -- it’s not for us tojudge. We simply aim to create an environment of relevant discovery thataddresses a farmer’s needs as different from (but equally as important as) thoseof a caterer, dairyman, or distributor.FoodHub is changing the way its members do business; we know this becausethey tell us on a regular basis: “...broadens our market with just a click...” “...cuts out a lot of the leg work and makes the initial contact a friendlier experience.” “With the connections we find *...+, we can extend and refine our product line...”Some of our favorite stories stem from local food’s reach into our schools. Forexample: Portland Public Schools features one regionally grown item on theirmenu each month so students can learn about and taste regional agriculture. At20,000 meals a day, the district is one of the largest in the state and is challengedto find producers who can meet its volume. FoodHub is a key resource.
Notable MetricsInside the Numbers:1,106 new members joined in year 1In one year…1,855 message center messages545 Marketplace posts371 Marketplace responses
Recognition for Innovation in UX• The Oregonian – Tackling Agricultural Challenges• Fast Company – Top 10 Most Innovative Companies in Food• Urban Farm Hub – Scope and Scale of FoodHub• Sustainable Business Oregon – FoodHub gets Portland on Fast Cities List