This document analyzes the SWOT of PinnAcle, an Indian beverage company. It has strengths in effective distribution, strong brand name, affordability, and variety of flavors. Weaknesses include targeting children, complexity in preparation, and seasonal nature. Opportunities exist in high market potential, rural expansion, and health awareness. Threats include changes in consumer preferences and strong competitors. The analysis also examines the target demographic of ages 15-35, especially health-conscious women, and behavioral factors like occasions and loyalty status. Finally, it outlines the company's 4P marketing strategy of natural fruit drinks in various flavors promoted aggressively in urban areas through an efficient distribution network at a competitive price point.

1. PinnAcle
Akshay Agarwal
Vinay Pasari
Jagdeep Singh
Manvir Maanshahia

5. Strengths:
1. Effective Sales and Distribution network
2. Strong brand name
3. Affordability
4. Available in different flavors
5. Taste
Weakness:
1. Targeted Children
2. Complexity in preparing
3. Seasonal products
4. Declining demand
Opportunities:
1. High market potential
2. Concentration on rural market
3. Increasing health awareness
Threats:
1. Change in concept
2. Strong market players
SWOT ANALYSIS

9. Demographic Analysis
Age 15-35
• Young & calorie conscious customers
• health conscious women
Psychographic Analysis
Features,
• Taste
Attitudes to Social Change: e.g.
Conservatives, upmarket
Behavioral analysis
Occasions
User Status: e.g. regular, first timers etc.
User rate: regular, heavy etc.
Loyalty status: hardcore loyalist switchers
Geographical Analysis
URBAN POPULATION

11. CARBONATED SOFT DRINK
ENERGY DRINKFRUIT JUICES
CONCENTRATE SOFT DRINK

13. Product:
• Natural Fruit Based
• Various Flavors.
• No Caffeine
Promotion
• Pull strategy
• Aggressive
advertising
Place
• Urban, metropolitan
cities
• Efficient distribution
Price
• Competitively priced
• Rs 15 for 200ml pack
4 P’s

14. Company
Depot in
major cities
Super
Stockist
Super
Stockist
WholesalerRetailer
Retailer
Retailer
Retailer
Sub-
Stockist
Sub-
Stockist
Sub-
Stockist
Retailer Retailer
Wholesaler