Blackpepper aims to foster direct interactions between restaurants/bars and foodies by creating a platform for selling tickets, updating menus, publishing updates and social calendars. It seeks to increase dinners and meetups by making interactions more human. While restaurants spend heavily on websites and struggle on social media, there is minimal direct engagement with foodies. Blackpepper sees an opportunity due to changing eating habits, the rise of foodies and social restaurants, targeting the $3 billion market focused on foodies from the $29 billion restaurant industry.

1. 1
Blackpepper!
The good eating, good drinking
network.!

2. Overview
Fostering the new era of the social restaurant
By creating a platform for restaurants and bars to
directly interact with foodies.
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3. The Problem
• Restaurants and bars maintain expensive websites.
• They also have to navigate a scattered and generic
landscape of social media platforms.
• Yet the amount of meaningful, direct interaction
between restaurants and bars and “foodies” is
minimal.
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4. Our Solution
A platform for restaurants
and bars to:
• Sell creative “tickets”
• Update daily menus
• Publish updates and
their social calendar
• Understand their most
intimate customers’
taste profiles
• Welcome dinner groups
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5. Our Goals
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For restaurants and bars to set a city’s social agenda
To increase the number of dinners, meetups, and
everything in between
To make the interaction between restaurants and bars
and “foodies” more human

6. Why Now?
• America’s eating habits are changing. Fast food
restaurants grew at half the CAGR of other restaurants from
2010-2015.
• The birth of the foodie. 50% of millennials now consider
themselves foodies.
• The rise of the social restaurant. 80% of restaurants use
social media as a marketing tactic.
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7. Our Users
Restaurant owner
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Food truck owner Chef Bartender
Dive bar manager Foodie The regular Girlfriend

8. Market Size
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Total Available Market:
$29b restaurant & bar
industry excess cash
Serviceable Available Market:
$3b targeted toward “foodies”
Serviceable
Obtainable
Market: $300m or
100k restaurants
Yelp revenue
$375m
OpenTable
revenue $190m

9. Competition
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Restaurant focus
General purpose
Owner-driven contentCrowd-driven content

10. Our Product
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11. Business Model
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• Advertising. 10,000 users x 2 site visits per week x 8 pages per
visit x 2 ads per page x 52 weeks x $15 CPM = $250k/year.
• Photography. 100 restaurants x 10% need photos per year x
$1000 per session = $10k/year.
• Social media management. 100 restaurants x 10% need
social media management x $3000 a month x 12 months = $360k/year.
• Ticketing. 10,000 users x 1 ticket/month $30 x 3% charge x 12
months = $108k/year.
Note:
Assumes
Bay
Area
scope
only