This document outlines a design project assignment to create a symbolic self-portrait logo. Students are asked to design a logo incorporating text and/or symbols that represent some aspect of themselves, their life, opinions, or field of study. The logo should be visually exciting and convey a sense of who they are. Over two weeks, students will brainstorm ideas, choose a typeface, trace their design, and plan the composition before using a large-scale printer to create their final logo design. Typography, images, and graphic elements are highlighted as key components of graphic design. Examples of logos and designers like Neville Brody and Frank Chimero are provided for inspiration.

1. Design Project #1
1• Symbolic Self-portrait Art Project:
Typography and Logo Design (Branding):

3. • Graphic Design is made up of 3
main components
• Typography
• Image
• Graphic Elements

4. Typography
• Is the use of text in an image.
• The term encompasses the Type face (font)
layout and size.
• Sometimes typography is all you need to
communicate your ideas effectively.
• Here are some examples....

12. Project Description:
1. Create a logo design (text
only or text & symbol) that
includes object(s) of symbolic
significance that represent
some aspect of who you are,
your life, your opinions, and/or
your medium (Graphic
Designer, Fashion Designer,
Photographer, Videographer,
etc.)

14. Neville Brody
Neville Brody is a well know graphic
designer who has created many of his
own typefaces within his work.
He also is widely know for designing ‘The
Face’ magazine and fetish record label.
His work inspired a whole generation of
graphic designers.

18. Image.
• Image in design is also important.
• Image is there to back up the text and add
dimension to the work.
• Images can be literal or slightly
subversive.

23. Frank Chimero

30. Task
• Your task is to produce a hand made
piece of graphic design.
• You will create a logo design of symbolic
significance that represent some aspect of
who you are, your life, your opinions, and/or
your medium. From this you will create a
visual response.
• It must convey who you are and be
Visually exciting.

31. Week 1
• Choose your words.
• You need to brainstorm 6 ideas for your
piece. Three purely typographic three
image based.
• Choose an appropriate typeface from the
ones provided. ( if you wish to make your own you
are welcome, use an existing one as a base)
• Trace through the text onto the tracing
paper.
• THINK ABOUT COMPOSITION.

32. Home work
• Find some visual resources for yourself.
• Pictures, alternative typefaces, previous
examples. Anything that will help you with
your piece.
• You will need them for next weeks lesson.

33. Week 2-3
Design & Print.
• We are using large scale printer to print our
imagery.
• GOOD RESOLUTION NEEDED! 300 DPI
• Plan out how you are going to apply your
images.
• (look back at your composition ideas)

34. More Examples of Logos!