The document discusses how to use the Infusionsoft dashboard to measure key business metrics and improve business performance. It recommends measuring customer lifetime value, lead generation statistics, sales totals, sales conversions, and prospect/customer milestones. The dashboard helps users understand what is driving business results and how to optimize processes. Tracking these metrics exponentially improves business results because it identifies areas for improvement. The presentation provides guidance on setting up dashboard widgets to monitor the right metrics and using data to enhance marketing and sales.
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
The Authenticity Curve: How to engage your customer and future customers, betterSangram Vajre
The future of marketing and sales likes in the hands of people and not technology. Authenticity is the vessel that fuels the most quota crushing sales professionals and brand driving marketers. If you get this right, you can make magic happen.
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Autopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/introducing-headsup-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Headsup is a new way to connect with your customers on your website or in your app.
Join Autopilot's CEO and co-founder Mike Sharkey, CMO Guy Marion and special guest from Hint Health, CEO Zak
Holdsworth for a live demo and discussion of Headsup use cases.
In this open and interactive session, you’ll learn:
-What Headsup is, and how it helps you create a unique, personal experience while driving results
-3 effective use case examples of Headsup in action
-How Hint Health is using Headsup to increase customer engagement throughout the journey
How to Market and Sell like a Category LeaderSangram Vajre
5 elements that I have learned when building a new category.
- Embrace your customer's problem, not your product
- Reach your customers on “their” terms, not yours
- Don’t call them Prospects! You serve customers & future customers
- “Selling is essentially the transfer of feelings” by Zig Ziglar
- Make customers “heroes” in their organizations
How to Rally Around the Customer and Skyrocket Growth with Slack and AutopilotAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/rally-around-the-customer-slack-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
If the hockey stick growth of companies like Slack tells us anything, it’s that companies who put the customer experience first are benefiting from word-of-mouth referrals, high organic growth rates, loyal raving fans, and long-term financial success. To help companies grow faster and be more successful, the role of marketing is shifting from simply driving inbound and outbound awareness into taking responsibility for the entire customer journey.
In this webinar, customer experience experts from Autopilot, Slack and VentureBeat will share essential steps in conquering the customer journey, the role of automation, how to build more meaningful customer feedback loops and how to drive customer and company growth through transparency and responsiveness.
What you'll learn:
-The essential components of providing an end-to-end customer experience
-The data you should be capturing and how it should be communicated
-How to track marketing performance and important milestones (and reduce inbox clutter)
-How to collect customer feedback in real-time and act quickly on new user challenges
-How to focus on user adoption and product engagement
-How to build better cross team alignment and internal communications to enhance the customer experience
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
How to build a community and start a movementSangram Vajre
Anyone can build a product. The companies and leaders that stand until the very end are the ones who created a community of believers and sparked a movement.
Include: 7 steps to make a movement happen
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
The Authenticity Curve: How to engage your customer and future customers, betterSangram Vajre
The future of marketing and sales likes in the hands of people and not technology. Authenticity is the vessel that fuels the most quota crushing sales professionals and brand driving marketers. If you get this right, you can make magic happen.
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Autopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/introducing-headsup-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Headsup is a new way to connect with your customers on your website or in your app.
Join Autopilot's CEO and co-founder Mike Sharkey, CMO Guy Marion and special guest from Hint Health, CEO Zak
Holdsworth for a live demo and discussion of Headsup use cases.
In this open and interactive session, you’ll learn:
-What Headsup is, and how it helps you create a unique, personal experience while driving results
-3 effective use case examples of Headsup in action
-How Hint Health is using Headsup to increase customer engagement throughout the journey
How to Market and Sell like a Category LeaderSangram Vajre
5 elements that I have learned when building a new category.
- Embrace your customer's problem, not your product
- Reach your customers on “their” terms, not yours
- Don’t call them Prospects! You serve customers & future customers
- “Selling is essentially the transfer of feelings” by Zig Ziglar
- Make customers “heroes” in their organizations
How to Rally Around the Customer and Skyrocket Growth with Slack and AutopilotAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/rally-around-the-customer-slack-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
If the hockey stick growth of companies like Slack tells us anything, it’s that companies who put the customer experience first are benefiting from word-of-mouth referrals, high organic growth rates, loyal raving fans, and long-term financial success. To help companies grow faster and be more successful, the role of marketing is shifting from simply driving inbound and outbound awareness into taking responsibility for the entire customer journey.
In this webinar, customer experience experts from Autopilot, Slack and VentureBeat will share essential steps in conquering the customer journey, the role of automation, how to build more meaningful customer feedback loops and how to drive customer and company growth through transparency and responsiveness.
What you'll learn:
-The essential components of providing an end-to-end customer experience
-The data you should be capturing and how it should be communicated
-How to track marketing performance and important milestones (and reduce inbox clutter)
-How to collect customer feedback in real-time and act quickly on new user challenges
-How to focus on user adoption and product engagement
-How to build better cross team alignment and internal communications to enhance the customer experience
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
How to build a community and start a movementSangram Vajre
Anyone can build a product. The companies and leaders that stand until the very end are the ones who created a community of believers and sparked a movement.
Include: 7 steps to make a movement happen
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
Growth Marketing Strategies to Hacking the Customer JourneyAutopilot
Watch the workshop replay: http://flightschool.autopilothq.com/video/the-growth-marketers-guide-to-hacking-the-customer-journey/
Autopilot free trial: https://autopilothq.com/free-trial.html
Instapage free trial: https://app.instapage.com/auth/signup
Tune in to Autopilot and Instapage's growth marketing workshop where we share our secrets to building an online acquisition machine. We go transparent and live demo our hard-learned hacks for scoring more customers – and saving money in the process.
At this workshop you will learn:
-What it means to create a wow customer journey
-How to fill the top of your funnel using low cost channels and retargeting strategies
-Secrets to nurturing signups to a sale with automation
-How Autopilot uses Autopilot to grow
Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?
The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.
At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.
Join this webinar and you'll learn the equations that will help you:
Launch any PPC campaign and immediately get conversion success
Understand the offer sequence that you can create for any industry
Tie it all back to revenue generated so it becomes predictable
Marketing Metrics That Matter - HOW Design Live 2018Ali Schwanke
This presentation was originally given at the HOW Design Live/HOW Marketing Live Conference in Boston, on April 30, 2018.
The session addressed the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek.
We then explored how designers can help their team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.
For more information about this topic, contact Ali Schwanke or Simple Strat at www.simplestrat.com.
Sources referenced in this presentation include Crazy Egg, KissMetrics, AMA, Search Engine Journal, HubSpot, and Tim Ferris.
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
Growth Marketing Strategies to Hacking the Customer JourneyAutopilot
Watch the workshop replay: http://flightschool.autopilothq.com/video/the-growth-marketers-guide-to-hacking-the-customer-journey/
Autopilot free trial: https://autopilothq.com/free-trial.html
Instapage free trial: https://app.instapage.com/auth/signup
Tune in to Autopilot and Instapage's growth marketing workshop where we share our secrets to building an online acquisition machine. We go transparent and live demo our hard-learned hacks for scoring more customers – and saving money in the process.
At this workshop you will learn:
-What it means to create a wow customer journey
-How to fill the top of your funnel using low cost channels and retargeting strategies
-Secrets to nurturing signups to a sale with automation
-How Autopilot uses Autopilot to grow
Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?
The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.
At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.
Join this webinar and you'll learn the equations that will help you:
Launch any PPC campaign and immediately get conversion success
Understand the offer sequence that you can create for any industry
Tie it all back to revenue generated so it becomes predictable
Marketing Metrics That Matter - HOW Design Live 2018Ali Schwanke
This presentation was originally given at the HOW Design Live/HOW Marketing Live Conference in Boston, on April 30, 2018.
The session addressed the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek.
We then explored how designers can help their team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.
For more information about this topic, contact Ali Schwanke or Simple Strat at www.simplestrat.com.
Sources referenced in this presentation include Crazy Egg, KissMetrics, AMA, Search Engine Journal, HubSpot, and Tim Ferris.
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
Lifecycle Marketing – The Ultimate Holiday CampaignInfusionsoft
A live webinar presented by Amazon #1 best-selling author Adam Metz to learn a step-by-step process to creating a holiday campaign that you can use over and over again.
CRM Success: From Chaos to Calm WebinarInfusionsoft
Wes Schaeffer of The Sales Whisperer covers the history of CRM, its purpose and how it can benefit your business. He also talks about several ways you can use CRM effectively.
Joe Manna guides users through the Infusionsoft Marketplace and understanding how they can generate leads, save time and increase sales with the solutions on there.
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Weaving Social Media throughout your Lifecycle Marketing StrategyInfusionsoft
Effectively using social means more than distributing blog posts, sharing pictures of kittens and checking up on exes. Learn how various social platforms can enhance each step of Lifecycle Marketing.
This session will cover strategies and tactics to apply to Attract, Sell and Wow across your social platforms. Attendees will also receive a list of social media tools specifically curated to help small businesses become efficient, productive and successful at utilizing social media.
On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre
Session Description
While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build...AnnaCorbett4
If you don’t know what success looks like then how are you supposed to prove the effectiveness of your work? In this talk Anna will show you how to set goals, benchmarks and targets in a measurement plan and how to report on those throughout the campaign lifecycle. Let’s make meaningless monthly reports a thing of the past.
"The Authenticity Curve" by Sangram Vajre at #FlipmyFunnel 2018#FlipMyFunnel
Sangram Vajre presented "The Authenticity Curve" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build...AnnaCorbett4
If you don’t know what success looks like then how are you supposed to prove the effectiveness of your work? In this talk Anna will show you how to set goals, benchmarks and targets in a measurement plan and how to report on those throughout the campaign lifecycle. Let’s make meaningless monthly reports a thing of the past.
SNB05. A Different Vantage Point: Improve Meetings for EveryoneSalesLoft
Join SalesLoft's Taylor Thompson (Sales Executive) and Meiling Arounnarath (Product Owner) for the compelling story as to why Taylor started reviewing his sales recordings once he got access to Meeting Intelligence in SalesLoft...and why you should too.
You'll learn why Meeting Intelligence helps make meetings better for everyone: customer facing roles, managers, and most importantly, customers.
They'll have bonus content as well. The team from Dogpatch Advisors is sharing how they helped personalize SalesLoft's GTM for Meeting Intelligence.
"Account-Based Success: Stories from the Real World" presented by Craig Rosen...#FlipMyFunnel
Craig Rosenberg, Sol Weinrich and Travis Drobbin presented "Account-Based Success: Stories from the Real World" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"The State of Revenue Operations" presented by Karen Steele at #FlipMyFunnel ...#FlipMyFunnel
"The State of Revenue Operations" presented by Karen Steele at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Similar to Bryan Hatch - Analyze to Understand (20)
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
1. The Ultimate Event for Small Business Success.
Analyze to Understand
& Improve
Creating Your Infusionsoft Dashboard
Bryan Hatch
Technical Account Manager
Infusionsoft
@bryanmhatch
4. The Ultimate Event for Small Business Success.
Don’t Worry, I Got This
Do YOU?
@bryanmhatch
5. The Ultimate Event for Small Business Success.
The Infusionsoft Dashboard
Agenda
• What does it do?
• What should I be looking at?
• How can I make it do that?
@bryanmhatch
6. The Ultimate Event for Small Business Success.
"That which is measured improves.
That which is measured and
reported improves exponentially."
~Karl Pearson
@bryanmhatch
19. The Ultimate Event for Small Business Success.
The Infusionsoft Dashboard
Agenda
• What does it do?
• What should I be looking at?
• How can I make it do that?
@bryanmhatch
20. The Ultimate Event for Small Business Success.
What Should I Look At?
Report and Measure:
1. Customer Lifetime Value
2. Lead Generation Stats
3. Sales Totals
4. Sales Conversions
5. Prospect/Customer Milestones
@bryanmhatch
21. The Ultimate Event for Small Business Success.
Customer Lifetime Value
Why?
• Tells how much 1 customer is worth
• Helps us balance Customer Acquisition
Costs and Marketing
• That which is measured…
@bryanmhatch
22. The Ultimate Event for Small Business Success.
Customer Lifetime Value
@bryanmhatch
23. The Ultimate Event for Small Business Success.
Customer Lifetime Value
@bryanmhatch
34. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
Why?
• Don’t worry, I got this
• Life blood of a business
• That which is measured IMPROVES
35. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
36. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
37. The Ultimate Event for Small Business Success.
Lead generation Stats
@bryanmhatch
38. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
39. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
40. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
41. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
42. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
43. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
44. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
45. The Ultimate Event for Small Business Success.
Lead generation Stats
@bryanmhatch
46. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
47. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
48. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
49. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
50. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
51. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
52. The Ultimate Event for Small Business Success.
@bryanmhatch
Lead generation Stats
New Leads
Converted = 33%
71. The Ultimate Event for Small Business Success.
Sales Conversions
@bryanmhatch
72. The Ultimate Event for Small Business Success.
@bryanmhatch
DON’T GET MAD
GET DATA
73. The Ultimate Event for Small Business Success.
Prospect/Customer Milestones
Why?
• Show marketing effectiveness
• Helps predict actions and sales
• …Performance Improves Exponentially!
@bryanmhatch
74. The Ultimate Event for Small Business Success.
@bryanmhatch
Prospect/Customer Milestones
75. The Ultimate Event for Small Business Success.
Prospect/Customer Milestones
@bryanmhatch
76. The Ultimate Event for Small Business Success.
Prospect/Customer Milestones
@bryanmhatch
77. The Ultimate Event for Small Business Success.
@bryanmhatch
Prospect/Customer Milestones
78. The Ultimate Event for Small Business Success.
@bryanmhatch
Prospect/Customer Milestones
79. The Ultimate Event for Small Business Success.
@bryanmhatch
Prospect/Customer Milestones
80. The Ultimate Event for Small Business Success.
@bryanmhatch
Prospect/Customer Milestones
82. The Ultimate Event for Small Business Success.
The Infusionsoft Dashboard
Agenda
• What should I be looking at?
• How can I make it do that?
@bryanmhatch
83. The Ultimate Event for Small Business Success.
The Future of the
Infusionsoft Dashboard
@bryanmhatch
84. The Ultimate Event for Small Business Success.
Infusionsoft Dashboard
• Measure and Improve Your Results
• Don’t Get Mad, Get Data!
• You got it, Don’t worry, NOW You Got It!
Bryan Hatch
Technical Account Manager
Infusionsoft
@bryanmhatch
Editor's Notes
Hello everyone. How awesome is ICON14? Isn’t this amazing!!! I am so glad to be here with you today to share more about my passion with you all. One word of advise for all you out there… When taking notes do it socially with the hashtag of #ICON14. #1 you will remember it better, and #2 you will have automatic accountability partners from all those who see our posts. We will have a few minutes for Q&A at the end but if you have questions or comments please let me know on Twitter @bryanmhatch- I WILL GET YOU THE STEPSI am the Technical Account Manager – Which means that I work hand in hand with our Influential partners of Infusionsoft to them these partners leverage Infusionsoft to the fullest. I was asked to speak to you all today because…FYI We are going to get Crap done today so with a show of hands how many in the room own Infusionsoft/ work in Infusionsoft? GET LOGGEDIN How many don’t? Don’t fear – You will need to have these stats visible in your business too.
Just a little about me… This is my family. There is nothing in the world that I love more than my family. And honestly have you seen a cuter kid in the world? That is my daughter Fe she just turned 1. Now I have been working at Infusionsoft for 2 years and the reason I came here is due to my absolute undying love for small business. You see small business is what makes our country great and allows people to find true freedom. My wife has been a self-employed hair stylist for 14 years so I know a thing or two about the small business world seeing and helping her handle her business. Furthermore I have launched some unsuccessful businesses which taught me a ton. I have helped hundreds of Infusionsoft customers in a couple departments to help our small business customers create the foundation they needed to catapult their Infusionsoft hopes into realities. I currently work with our Influential partners to help them use Infusionsoft to its fullest. I was asked to speak to you all today because…As we get started here today I have to let you know… I am not and never plan to be a lecturer. Sooooooooooooo I am looking for a little participation. So when you hear me say the words DON’T WORRY I want you to repeat the words back to me I GOT THIS. Let’s give it a quick try, So there I was thinking, DON’T WORRY, (they repeat) I GOT THIS.Seriously that’s all the energy you got on the last day of ICON? One more quick try- But I knew in my heart of hearts, I GOT THIS, DON’T WORRY, (they repeat) I GOT THIS. MAKE A MOTION WITH YOUR HANDS AND DO IT THE SAME EACH TIME!!!OKAY GREAT!!!
Back in 2005 life was good. I was a young whippersnapper and my business was going well in Real estate so I decided that the best thing to do would be to invest. I mean why not… I already had my own home, why couldn’t I buy another investment home and flip it for some cash. So I found a house I found this old fixer upper. SO THUS STARTED MY JOURNEY OF REAL ESTATE INVESTMENTYes those are weeds not desert landscape!!!I mean really what could go wrong. I was 22 years old and I knew everything there was to know and you know…DON’T WORRY, I GOT THIS. Because I wasn’t an idiot I decided to have one of my most trusted colleagues come check out the house with me before I bought it. After the illustrious tour of the tattered home he said that I could really do something great with that house but to remember that the amount of money you put into a flipper was always more than you initially think. But guys – DON’T WORRY, I GOT THIS.
Well small business owners and colleagues the “DON’T WORRY, I GOT THIS” problem exists in your business too. If only you had the tools necessary to make better decisions… WELL YOU DO!!! Now… I have worked with the smallest customer in a startup situation to the multimillion dollar small business owner and one thing that I have seen consistently is that the information they need to effectively run their business is hiding in the background. It’s time to bring that critical information to the forefront so that you can rock and roll.You might think I am making some of this up… BUT1 of our large partners recently did not have the most key stats in front of their team on a million dollar launch… WHAT!Another didn’t realize that they could stop manually running stats every dayAnd yet another didn’t have a single key performance indicator on their dashboard.People don’t realize the power of the dashboard – BrendonPeople are not paying attention to the dashboardDashboards are not set up -YanikPeople are going into and running individual searches ALL THE TIME- GKICPeople need to save time. People are not paying attention to their businesses
If you came hoping to sit back and relax, think again. #1 We are going to go through what the dashboard does, #2 The things you should be looking at, #3 How you can make your dashboard show you what you needset up stats, pull searches and by the time you leave this session you will have taken steps away from theI hope are not in the DON’T WORRY, I GOT THISSyndrome
I love this quote from mathematician Karl PearsonTHAT WHICH IS MEASURED IMPROVESWith this in mind- if we measure something it improves. I participated in a fitness challenge in January with my wife and the week I had to measure EVERYTHING I ate, I didn’t eat that much!THAT WHICH IS MEASURED AND REPORTED IMPROVES EXPONENTIALLYIn that same challenge I have to put up or shut up posting my results every week. It got better because I wanted to be the best. As the word Dashboard implies, you should find meaningful insight about your business just by paying attention to it. EVERYDAY.
Introducing the Infusionsoft DASHBOARD:Can’t change criteria from the dashboardEmail Stats – No setupRecent Activity – No setup Links clicked Items bought Emails opened Opt outs Opt InsSaved Search/ReportsBox o’ Stats
You can get to the dashboard by clicking on the dashboard link on the left or you can get there by hovering over the home icon and clicking dashboard
You can make your layout work for you by customizing it here and you can ad dashboard widgets by clicking this link
These are the different widgets you can add, I have highlighted a few that we will focus on today.
These are the different widgets you can add, I have highlighted a few that we will focus on today.
Well small business owners and colleagues the “DON’T WORRY, I GOT THIS” problem exists in your business too. If only you had the tools necessary to make better decisions… WELL YOU DO!!! Now… I have worked with the smallest customer in a startup situation to the multimillion dollar small business owner and one thing that I have seen consistently is that the information they need to effectively run their business is hiding in the background. It’s time to bring that critical information to the forefront so that you can rock and roll.You might think I am making some of this up… BUT1 of our large partners recently did not have the most key stats in front of their team on a million dollar launch… WHAT!Another didn’t realize that they could stop manually running stats every dayAnd yet another didn’t have a single key performance indicator on their dashboard.People don’t realize the power of the dashboard – BrendonPeople are not paying attention to the dashboardDashboards are not set up -YanikPeople are going into and running individual searches ALL THE TIME- GKICPeople need to save time. People are not paying attention to their businesses
Recent Activity is one of the reports requiring NO SETUP.It shows you the recent actions of any contacts
Usage Stats is another setup FREE widget to show you your usage
The Email Stats widget is very helpful and also does not require any SETUP
After I had my colleague check out the house I decided I needed to check 2 more places before I made a decision to buy the investment home or not. My parents seemed like an obvious choice so I asked them. My Dad said to me that he had tried a few different things in his younger days and that the risks he took taught him to be much more cautious when making big decisions. Then I went to my grandparents. My grandfather had been super smart with his money but also had a number of investments so I figured his advice would help. Both he and my grandmother said that you never know what will happen with the housing market. They said that I should focus on the house I already had but that the choice was always mine. Its important to remember that – DON’T WORRY, I GOT THIS
Sometimes we make decisions like you see here on this DASHBOARD, empty, few facts. WE END UP SHOOTING FROM THE HIP
OR YOU COULD MAKE DECISIONS LOOKING AT A DASHBOARD FULL OF VALUABLE INFORMATION
If you came hoping to sit back and relax, think again. #1 We are going to go through what the dashboard does, #2 The things you should be looking at, #3 How you can make your dashboard show you what you needIMPORTANT FYI – Depending on your Permissions or your Custom Infusionsoft Package you may not see a screen or 2. It does not mean you are crazy- it means I am.
I have heard many people talk about the theory about what you should look at but today lets put it to practice!So What are the things we need to pay attention to everyday?Every business. All Business. Each business must do these simple things, literally just these simple things to avoid failure, complete, disastrous failure.
Can anybody tell me why I would work on this first?Why is Customer Lifetime Value important to us?If you knew exactly how much a contact converted to a sale is worth to your business would it better guide your decisions?CMON – Are you feeling the DON’T WORRY, I GOT THIS… SYNDROME?
Well Follow along with me to get it set up. If you have any trouble keeping up you can always message me on Twitter and I will zip you the instructions.BUT IF YOU SET UP NOT OTHER STAT WITH ME TODAY, SET THIS ONE UP.
Who remembers how the housing market was back in 2005?JUST CHECKINGSo after discussing things with my parents and grandparents. I said DON’T WORRY, I GOT THIS. And put in an offer on the house and my offer was accepted. The next step was to get a home inspection…So I went through the normal home buying process and had an inspection done. The inspector told me that there was a few issues with the electrical and it could use some work but at least everything was working for now. Electrical issues couldn’t be that hard to fix right? Oh ya and the inspector told me that The roof under the AC unit was really bad and that the roof would have to be replaced within the next year for sure!To me that was a deal killer so I rescinded my offer and told the agents that I was out. TRANSITION!!!!!
Ask Why.THEN LIVE DEMO:Step By step how to get this report to work on your dashboard.New Leads in last 90 daysNew Customers who were leads in the last 90 days
GO BACK TO YOUR DASHBOARD!!!!!
I told you a bit ago that I walked away from this investment house right?WELL I came back. The seller told me he would pay for the roof to be fixed and it would cost $6000. DON’T WORRY, I GOT THIS.So I said – I AM GOING TO BUY THIS HOME AND FLIP IT FOR SOME PROFIT. LETS DO THIS!Once everything went through I went to work immediately. Pouring all of my free time as a bachelor into this house. I painted the inside and out, MYSELF. Cleaned up the weeds, front and back. Painted the cabinets MYSELF. New ceiling fans, fixtures, new toilets, new carpet. I PUT IN A TON OF WORK to make sure it SOLD!Well doing the work yourself is cheaper but it takes a lot more time. So there I was going into the summer months of 2006. When something happened I would have never expected!
Which leads me to our next IMPORTANT REPORT.SALESIt sickens me when I see a dashboard that does not have this stat. If you don’t know your total sales in units and dollars everyday, how do you ever expect to improve it?
If you know your sales totals don’t you think it would be helpful to know your sales conversions?One of our partners does an exercise with their clients that is based upon the sales conversions. If you don’t know what you convert, how do you know how many people you need to speak with to hit you goals?
2006 was one of the worst years for real estate in AZ in centuries. As soon as I was ready to sell it I found out that all the 20k I had put into the home was already gone due to the market. It was a painful reality I didn’t want to face. I started to feel like a failure.But DON’T WORRY, I GOT THIS!I am not quitter so I did the next best thing. I quickly found some renters to help me make the payments and stop bleeding money. How many of you have had to pivot on a few weeks notice to save the business? If only I had PAID ATTENTION to the advice. I didn’t pay attention but I sure was paying for it now
Marketing milestones are important to watch as indicators to what will happen in your business in the near future.
Campaign Goal Completion – KEEP IN TOUCH/Follow Up can be incorporated here
Well after a short term stent with a handful of the worlds worst renters, I ended up losing the home. It have been many years but it still really hurts to say it. I couldn’t sell it, I couldn’t rent it, I was a young naïve whippersnapper who had made a huge mistake. The results of my decision were so depressing and I couldn’t believe that instead of making money I ended spending a ton and lost it all in the end. If only the home inspector, my family, my colleague, and my general contractor would have warned me I wouldn’t have made such a detrimental mistake. It was their fault, because I HAD THIS, TRUST ME I HAD THIS. You see I didn’t know what to look at and who to listen to. I failed to keep my eye on the prize and ended up renting it out to some of the worlds worst renters, then I lost it all together. Some of the absolute darkest times I have had were due to the things I was looking at and the things I wasn’t paying attention to. Don’t you dare let happen to you what happened to me as I didn’t pay attention to the indicators. The Dashboard is the window into the health of your business and you need to give it strict heed to make sure you end up where you desire to be.
Once contacts have been added, the widget will update to include reporting on the number of contacts in their system, as well as report how many of those contacts have been added since X date. Users have the option to swap out the default 'contacts' numbers with a number from a specific tag. This widget can be added to the dashboard multiple times, allowing for at-a-glance visibility into the growth of key lists.Email WidgetThe user has the ability to select from their last 5 most recent Email Broadcasts by clicking on the drop down menu. By default, the drop down will have the last Email Broadcast sent automatically selected. Today, this widget will only pull in Email Broadcasts, with the long term goal of eventually allowing users to select any individual email they've sent from the system.
Measure and Improve Your ResultsStay Focused on the right StatsYou got it, Don’t worry, NOW You Got It!