Davina Barker is a business development representative with over 10 years of experience in senior living marketing and operations. She has held executive director positions at multiple assisted living facilities, where she exceeded occupancy goals through her strong marketing skills and networks. Barker's experience includes setting up regulatory policies and procedures, leading renovation projects, and mentoring new directors. She has a track record of financial and occupancy success through enthusiastic marketing, community involvement, and implementing sales strategies.

1. Davina Barker
davinab@sbcglobal.net • 916-467-6920
Business Development Representative
Executive Summary
Operations, sales and marketing professional with 10+ years' experience in the senior living industry.
Outstanding marketing and networking skills resulting in high occupancy and financial success.
Experience
Seva Assisted Living of Natomas, Sacramento CA 2011 to Present
Executive Director
Providing day-to-day leadership of assisted living facility. Integral member of acquisition team for start-up
and renovation of total project. Structured set-up of RCRE regulatory policies and procedures for every
position and department. Facilitated entire business set-up including office, marketing, sales and financial
portion. Developed an administrative plan and procedures to ensure clear definition of lines of
responsibility, equitable workloads and adequate supervision of all employees. Directed recruitment and
training of all employee positions. Exceeded occupancy goals.
Emeritus at Hazel Creek, Orangevale, CA 2003 to 2010
Executive Director
Provided leadership and operations expertise to implement new company standards for entire facility for
JBM Inc. Embraced transition to Emeritus Senior Living Company's family values toward substantial
improvements in customer satisfaction, employee development, and maintenance of high occupancy
rates long-term. Interviewed, hired, monitored, motivated, rewarded, trained, retained and counseled
department managers in accordance with company policy. Proficiency in all areas of financial reporting
including P & L accounting, and high marks on yearly audit programs through compliance with company
and state policies and procedures. Enthusiastic and proactive marketing and networking resulting in high
occupancy and financial success.
Sunrise Senior Living, Fair Oaks CA 2001 to 2003
Director of Community Relations
Successfully spearheaded marketing plan for start-up of the first Sunrise Senior Living project in the
Sacramento region. Facilitated strong referral base by building effectual networks with local professional
organizations and associations. Piloted prolific sales by mastering the SPIN Selling Model, which
effectively matched people's needs with solutions. Visionary leadership to transform goals and plans into
reality, and help create a successful business that meets community needs. Recognized as a TOP
community marketing performer.
*Prior to joining the assisted living industry I worked in management in a retail setting.

2. DavinaBarker
Page Two
Education
Valhalla HS, El Cajon, CA
Southwestern Junior College, Chula Vista CA
University of Phoenix, Sacramento CA - Coursework on-going
Professional Achievements
EMERITUS AT HAZEL CREEK:
 CONSISTENTLY LEAD REGION IN HIGHEST OCCUPANCY (MAINTAINED OVER 94%)
 OVERSAW 2 MILLION DOLLAR REMODELING PROJECT
 TRAINER FOR COMPANY EXECUTIVE DIRECTOR PROGRAM
 REGIONAL STRETCH ASSIGNMENTS AT MULTIPLE COMMUNITIES
 MENTORED NEW COMPANY EXECUTIVE DIRECTORS
SUNRISE SENIOR LIVING:
 IN LESS THAN ONE YEAR CREATED 110 MOVE-INS, EXCEEDED OCCUPANCY GOALS
 35% PRE-SALES BEFORE COMMUNITY OPENING
 22 MOVE-INS DURING FIRST MONTH OF START-UP
Volunteer
Sacramento Fire Certified Community Emergency Response Team Member
Licenses and Certifications
RCFE Administrator License-Current
Serve Safe Certified
Certified in First Aid and CPR