Clara MacGinnis is an experienced social services and marketing professional with over 30 years of experience in healthcare. She has a background in patient care, care planning, social services, discharge planning, marketing, and relationship building. Her experience includes managing social services departments, increasing census and sales at various long-term care and assisted living facilities, and currently working as a case manager for veterans and families through a non-profit organization.

1. Clara MacGinnis
940 Village Trail Drive
Port Orange, Florida 32127
(386) 295-8663
I am an accomplished Social Services/Marketing professional with over 30 years’ experience in healthcare
services, sales development, and Care Management I possess a solid background in patient care, care planning,
social services, discharge planning, marketing, strategic planning, lead generation, and relationship building.
Conducted sales meetings; Handled all sales &patient/family care planning meetings, troubleshooting,
grievance counselling, documentation & reports; Exceeded monthly financial goals; and maintained professional
relationships in our local healthcare community; Increased census in Long-term care facilities and assisted living
facilities Assessed and maintained goals. Most importantly Patient care was state satisfied in the Social Services
Department. Grievance Support Management Group Manager.
Salvation Army (2015-current)
 Case manager for outreach program - SSVF (Veteran & Families)-- Homeless clients
 Interviewing, assessing all needs and utilizing resources accordingly
 Managing and keeping records through HIMS program-Computer system
 Setting client’s goals, managing, and visiting frequently
 I specialize in Geriatrics and have an extensive background in counselling and recovery
 I manage at this time 43 clients
 I regularly visit them and recommend solutions, contacts, support networks, and much more.
Absolute Homecare Companions (2011-2014)
 To increase referrals through marketing efforts to local case managers, physicians, and other
homecare agencies
 Evaluate client needs and manage all new accounts
 Meet financial monthly goals
 Supervised care givers to meet our residents goals. From light housekeeping, grocery shopping, ADL’s
needs to hospice, skilled care, nursing home, and assisted living facilities
Marketing/ Geriatric Representative Care manager
Forest Lake Manor, (2009-2011)
 Increased census from 45 to 71 with a waiting list within a two year period
 Proposed and established ongoing contracts with other local healthcare agencies
 Meet with all residents and supervised nursing in order to meet patient rights and care.  Proposing
and staffing to meet patient care

2. Marketing Director/Social Worker
TAFFI Medical, Daytona Beach (2004-2009)
 Increased Medical Equipment sales by 45%
 Increased Community awareness and referrals through networking, educational presentations,
sales/marketing visits, and working closely with other healthcare professionals such as case
managers, home health agency representatives, hospital discharge planners and senior centers
 Met and exceeded monthly financial goals and visited with families in order to meet their DME needs.
 Established relationships with my client and always referred to other agencies for other issues.
Director of TAFFI MEDICAL
Wellington Place by the Sea. Ormond Beach (2002–2004)
 Increased Census from 14 residents to 34 within the first year
 Coordinated successful informational seminars to local physicians and discharge planners
 Generated new business though phone ins, direct mailing/advertising, customer service, and local
healthcare senior agencies
Executive Director / Marketing / Director Delta Health Group, Inc., Volusia /Flagler Counties
 Increased census for four nursing homes in the Volusia/Flagler area by 15%
 Conducted community educational programs
 Conducted informational presentations to local physician offices, hospitals, and other retirement
communities Developed and proposed an effective marketing plan for the Delta healthcare centers
Regional Director of Marketing
Orlando Lutheran Towers, Orlando (1999–2001)
 Increased move-ins from 0-100% in the Extended Congregate Care
ECC and assisted living marketing/sales counselor
Sterling House of Port Orange. Port Orange (1998-1999)
Executive Director
Marketing Manager/Social Service Director Pensacola (Oct' 94–Apr ’97)
Gulf Breeze Health Care
● Assisted Living Director (1996)
● Education University of West Florida, Pensacola, Florida
● Bachelor of Arts in Psychology, December 1992
● Minor in Social Work Graduate Master’s Program in Nova South Eastern University in Gerontology
Education/Skills:

3. Relevant Training: Extended Congregate Care Training, Assisted Living Management Training, Public Speaking
First Quality Customer Service Training, Marketing Project Coordinator. Computer knowledgeable, Organizational
skills, excellent patient care, trained: Geriatric Case Management, Family Counseling, and most importantly
Compassionate-
● I am bilingual Fluent Spanish and English)