David Adler
•Download as PPTX, PDF•
1 like•248 views
The document discusses how mobile technology is changing digital marketing through increased usage of smartphones and tablets, with mobile traffic now making up 10% of internet usage. It also examines how the rise of mobile is impacting metrics like time spent versus ad dollars spent and click prices. Finally, it addresses some of the opportunities and challenges for businesses in content, connections, and commerce on mobile platforms.
Report
Share
Report
Share
Recommended
Uva jeffersonian 082912
This document discusses 10 recent developments in IT-enabled marketing, including startups being blocked by large social media platforms, security flaws in Apple and Amazon devices leading to hacking, and more people using mobile social networks. It also discusses augmented reality becoming more useful, issues with Twitter's growth plan, declining use of free mobile apps, benefits of crowdsourcing for startups and manufacturers, and the nine most valuable social networks for business.
Mobile stats
This document discusses mobile phone and smartphone statistics from 2011. It notes that mobile communication is important worldwide for disseminating news, information, and conversations. It also discusses how mobile technology benefits economies through mobile banking, online payments, and support for small businesses. The document emphasizes that mobile marketing is powerful if companies can capitalize on the unique aspects of mobile technology, such as its interactivity, social nature, and ability to target users with immediate intent. It stresses the importance of being ready for the surge in mobile traffic as mobile penetration increases with factors like flat data pricing and faster download speeds.
Headless Commerce
A lecture delivered to final year BA Marketing students in University of Beira Interior, as part of Erasmus + teaching funded visit
New Technologies to Watch 2014
This Technologies & Trends presentation given in February 2014 showcased the latest building blocks on the roadmap to Super Information Highway from mobile applications to biometrics.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Fraud in e marketing sem4
The document provides information on various marketing topics such as the meaning of ethics, marketing, e-marketing, fraud, and limitations and advantages of e-marketing. It defines ethics as dealing with what is good for individuals and society. Marketing is defined as a process by which individuals obtain what they need through creating and exchanging products of value. E-marketing uses technology to connect businesses to customers. While e-marketing has benefits like lower costs, it also has limitations such as reliance on technology and security concerns. The document discusses examples of e-marketing fraud and provides tips to protect oneself from fraud.
Digital Marketing Trends & Insights
This year is all about authentic experiences, story-telling, exceptional customer service, relationships, connections, niche content, niche apps and big insights instead of big data.
Presentation by Melissa Chetty, Head of Digital Marketing at Creative Spark.
A Strategic Approach to Social Media
This document discusses the growing commercial and social opportunities presented by social media. It notes that 70% of companies are using online communities to create value and solve customer problems at lower costs than traditional call centers. Social media is transforming customer service, relations, creativity, innovation and consumerism. However, institutions often struggle to keep up with the required speed and responsiveness of social media interactions. The document advocates adopting an attitude of trust, openness, agility, informality and collaboration to better leverage social media opportunities.
Recommended
Uva jeffersonian 082912
This document discusses 10 recent developments in IT-enabled marketing, including startups being blocked by large social media platforms, security flaws in Apple and Amazon devices leading to hacking, and more people using mobile social networks. It also discusses augmented reality becoming more useful, issues with Twitter's growth plan, declining use of free mobile apps, benefits of crowdsourcing for startups and manufacturers, and the nine most valuable social networks for business.
Mobile stats
This document discusses mobile phone and smartphone statistics from 2011. It notes that mobile communication is important worldwide for disseminating news, information, and conversations. It also discusses how mobile technology benefits economies through mobile banking, online payments, and support for small businesses. The document emphasizes that mobile marketing is powerful if companies can capitalize on the unique aspects of mobile technology, such as its interactivity, social nature, and ability to target users with immediate intent. It stresses the importance of being ready for the surge in mobile traffic as mobile penetration increases with factors like flat data pricing and faster download speeds.
Headless Commerce
A lecture delivered to final year BA Marketing students in University of Beira Interior, as part of Erasmus + teaching funded visit
New Technologies to Watch 2014
This Technologies & Trends presentation given in February 2014 showcased the latest building blocks on the roadmap to Super Information Highway from mobile applications to biometrics.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Fraud in e marketing sem4
The document provides information on various marketing topics such as the meaning of ethics, marketing, e-marketing, fraud, and limitations and advantages of e-marketing. It defines ethics as dealing with what is good for individuals and society. Marketing is defined as a process by which individuals obtain what they need through creating and exchanging products of value. E-marketing uses technology to connect businesses to customers. While e-marketing has benefits like lower costs, it also has limitations such as reliance on technology and security concerns. The document discusses examples of e-marketing fraud and provides tips to protect oneself from fraud.
Digital Marketing Trends & Insights
This year is all about authentic experiences, story-telling, exceptional customer service, relationships, connections, niche content, niche apps and big insights instead of big data.
Presentation by Melissa Chetty, Head of Digital Marketing at Creative Spark.
A Strategic Approach to Social Media
This document discusses the growing commercial and social opportunities presented by social media. It notes that 70% of companies are using online communities to create value and solve customer problems at lower costs than traditional call centers. Social media is transforming customer service, relations, creativity, innovation and consumerism. However, institutions often struggle to keep up with the required speed and responsiveness of social media interactions. The document advocates adopting an attitude of trust, openness, agility, informality and collaboration to better leverage social media opportunities.
Social digital tech trends 2016
1. Streaming video and music subscriptions continue to grow significantly each year as on-demand content consumption increases and shifts away from traditional TV and music formats.
2. Messaging apps like WhatsApp, Facebook Messenger, and Snapchat have billions of users and are increasingly being used for more than just chatting, including commercial uses like advertising and content sharing.
3. Emerging technologies like virtual and augmented reality, the Internet of Things, drones, 360-degree video, and digital assistants are poised to disrupt many industries in the coming years through new applications in areas like healthcare, education, agriculture, and more.
E commerce ppt
The document discusses various topics related to electronic commerce (e-commerce). It defines e-commerce as business conducted over the Internet that allows customers to pay and view items online. It also discusses trends in e-commerce like the growth of China's internet population and the rise of big shopping days like Black Friday and Cyber Monday. Finally, it covers different models of e-commerce including business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) as well as keys to success like understanding customers, finding relationships, and moving money securely.
The Digital Entrepreneurs
This PPT tells about what is digit entrepreneurship, connectivity and various digital companies that brings revolutionary change in the world.
Web 2.0
Web 1.0 consisted of a mostly read-only web with published content from content providers, while Web 2.0 enabled a wildly read-write web where users could generate and share content. Younger generations known as "NetGens" value sharing, customizing, and mixing content. Effective marketing in this new environment requires being real, relevant, and responsive. Growth comes from selling less popular, niche items through the "long tail" enabled by infinite choice and lower connection costs online. Competitive advantage comes from using data through visualization and sharing, integrating it, and leveraging social networks internally and externally. Innovation requires trying new things and learning from customers, while avoiding being risk-averse.
Javier Celaya - Publishing is Technology
Technology has fundamentally changed the publishing industry in several ways. It has changed how people discover, consume, and share information and content. It has also changed how people read, with a shift from reading with eyes to reading with fingers on screens. To remain relevant, publishers must embrace these changes and add new value-added services to their business models rather than just focus on content. These services could include author tools, community building, self-publishing services, personalized recommendations, and analytics. Publishers should partner with startups to help identify and create these new services, avoid being blind to digital opportunities, and transform their businesses for the digital age.
Top 12 Cybersecurity Predictions for 2017
No industry is immune from a cyberattack. In fact, cyber experts are predicting that we may see a rise in attacks and a spread as industries previously on the fringe now face direct hits. The question is, “What’s in store for us in 2017?”
Application development creates jobs in 2019
Application development is creating many new jobs as new applications are developed. The document discusses several examples of applications that have been developed in areas like investment analysis, real estate, social media, blockchain, cybersecurity, and education. These new applications require people to develop, maintain, and improve the applications, thereby creating new jobs in the application development field. Skills like Python, Microsoft development, and PHP are in demand for these application development jobs.
CES 2015 Trends Presentation from W2O
The document discusses 12 trends in technology and business, including the integration of apps and the internet of things, digital health moving from single apps to systems of apps, direct business models replacing indirect ones, paid media being driven by customer data, the evolving roles of marketing and data teams, product security leading to brand security, social commerce models, payment systems centered on trusted brands, iterative innovation in China, the rise of small data analytics, and designing for responsive experiences across devices.
Social crm comes of age
This document summarizes the rise of social CRM and the changing customer-company relationship driven by social media and new technologies. Key points:
- The rise of social media since 2003 has transformed how people interact with institutions and businesses, shifting control of customer relationships to customers.
- Customers now rely more on peer recommendations from places like online reviews over corporate marketing.
- Technologies like Google, smartphones, and social networks have empowered customers by giving them more access to information and each other.
- Younger generations especially distrust large corporations and institutions due to scandals, instead trusting peer opinions online. This has forced businesses to rethink how they engage with customers.
The Top Social Media Fails and How to Avoid Them
This document discusses top social media fails and how to avoid them. It begins by defining social and social media, noting that social media facilitates collective engagement, creation, and sharing online. It then discusses how generations Y and C have become digital natives and are always connected via mobile. Examples are given of social media fails by companies like Lufthansa, a Swedish tourist board, and HMV that didn't listen to customers or empower them. The document concludes by advising marketers to start with listening, understand their strategy, consider customers' purposes beyond goals, implement compliance and guardrails, and build trust and transparency.
What's Different (and What's the Same) in Europe
Europeans are adopting technology faster than Americans. Internet and mobile usage is higher, with more smartphones and social media adoption. Europeans also have higher rates of online banking. This document discusses how the publishing industry must adapt to these trends. Publishers need to provide more digital content and rethink pricing strategies. They should learn from customer data to improve services for authors and readers. Publishers also need international cooperation to compete globally with companies like Amazon.
Big Data's Big Paradox_Dr. Nita Rollins
A keynote presentation about data privacy and policy, and the ways leading retailers use data and advanced analytics to humanize and personalize consumer experiences of their brand.
Aim Breakfast Presentation on Social Media
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
Booz Allen's 10 Cyber Priorities for Boards of Directors
Booz Allen's U.S. Commercial Leader and Executive Vice President, Bill Phelps, recently released his list of 10 Cyber Priorities for Boards of Directors. As we peer into how business, technology, regulatory, and cyber threat realities are evolving in the coming year, here is a reference guide for board members to use in validating their company's cybersecurity approach.
Intro To Social Media
The document discusses social media and web 2.0, including what they are, why companies should care about them, and things to consider when developing a social media strategy. Some key points include: social media allows for two-way dialogue rather than one-way broadcasts; over 80% of social media success depends on understanding customers and having a clear strategy; and social media provides opportunities to build communities and boost customer loyalty if companies embrace it. The presentation provides advice on conducting an audit, setting objectives, engaging audiences, and measuring social media performance.
CYBERCRIME IN BUSINESS
Cybercrime poses a significant threat to businesses. According to a 2005 survey, 67% of businesses detected at least one cybercrime, with the majority experiencing multiple incidents. Common cybercrimes included cyber theft, attacks, and other security incidents. These crimes resulted in substantial financial losses and system downtimes for many businesses. More recent FBI statistics show that cybercrime continues to rise significantly. To protect themselves, businesses need to implement strong security software and protocols to detect and prevent cybercrimes like phishing schemes, malware, fraud, and identity theft. Staying proactive and adaptive is key to combating cybercriminals.
Ppt3 copy
In 2010, Google collected personal data sent over unsecured Wi-Fi signals while creating its Street View mapping service, collecting over 600 gigabytes of personal information. Many countries complained once Google admitted to this. In April 2013, a German privacy regulator finally fined Google over $180,000 for the 2010 data theft. Google was asked to erase the photos but said it would keep them without using the data.
3/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 3/3
«Branch, Internet, Mobile, Digital» is a study that aims to synthesize and connect some of the most innovative actions that Banks, Fintechs and other actors are undertaking to develop a new model for the financial services.
Views expressed in this presentation are my own.
2012 - A Look Ahead in Real Estate
A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions.
Final statistics from the Central Penn Multi List are also included at the end of the presentation.
Sales meeting slides for January 10, 2012.
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
«Branch, Internet, Mobile, Digital» is a study that aims to synthesize and connect some of the most innovative actions that Banks, Fintechs and other actors are undertaking to develop a new model for the financial services.
Views expressed in this presentation are my own.
Day2 0900 philip_reisberger
Bigpoint is a leading online games developer with over 250 million registered users across 70 games. In recent years, social gaming on Facebook has dominated the market, led by companies like Zynga. However, the market is becoming saturated on Facebook. New opportunities exist on platforms like Google+ and beyond social networks on broader online and mobile platforms. To succeed beyond Facebook, companies need to leverage diverse distribution channels, offer a variety of game genres on multiple platforms, and perfect the free-to-play business model to extend the lifecycle of individual games and maximize revenue.
Day2 0830 wexler_connecting brands
The document discusses using social gaming and virtual goods as a way for advertisers to engage consumers. It notes that advertisers currently pay for limited eyeball opportunities through traditional ads. The summary proposes using social gaming to provide advertisers value through deeper consumer engagement with brands. Advertisers could provide virtual currency or goods to gamers in exchange for interactions like watching videos, completing surveys, or sharing on social media. This engagement would be more valuable to both advertisers and gamers compared to traditional ads. TrialPay's platform allows placing such offers and sponsorships within social games to drive these new forms of engagement and acquisition.
More Related Content
What's hot
Social digital tech trends 2016
1. Streaming video and music subscriptions continue to grow significantly each year as on-demand content consumption increases and shifts away from traditional TV and music formats.
2. Messaging apps like WhatsApp, Facebook Messenger, and Snapchat have billions of users and are increasingly being used for more than just chatting, including commercial uses like advertising and content sharing.
3. Emerging technologies like virtual and augmented reality, the Internet of Things, drones, 360-degree video, and digital assistants are poised to disrupt many industries in the coming years through new applications in areas like healthcare, education, agriculture, and more.
E commerce ppt
The document discusses various topics related to electronic commerce (e-commerce). It defines e-commerce as business conducted over the Internet that allows customers to pay and view items online. It also discusses trends in e-commerce like the growth of China's internet population and the rise of big shopping days like Black Friday and Cyber Monday. Finally, it covers different models of e-commerce including business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) as well as keys to success like understanding customers, finding relationships, and moving money securely.
The Digital Entrepreneurs
This PPT tells about what is digit entrepreneurship, connectivity and various digital companies that brings revolutionary change in the world.
Web 2.0
Web 1.0 consisted of a mostly read-only web with published content from content providers, while Web 2.0 enabled a wildly read-write web where users could generate and share content. Younger generations known as "NetGens" value sharing, customizing, and mixing content. Effective marketing in this new environment requires being real, relevant, and responsive. Growth comes from selling less popular, niche items through the "long tail" enabled by infinite choice and lower connection costs online. Competitive advantage comes from using data through visualization and sharing, integrating it, and leveraging social networks internally and externally. Innovation requires trying new things and learning from customers, while avoiding being risk-averse.
Javier Celaya - Publishing is Technology
Technology has fundamentally changed the publishing industry in several ways. It has changed how people discover, consume, and share information and content. It has also changed how people read, with a shift from reading with eyes to reading with fingers on screens. To remain relevant, publishers must embrace these changes and add new value-added services to their business models rather than just focus on content. These services could include author tools, community building, self-publishing services, personalized recommendations, and analytics. Publishers should partner with startups to help identify and create these new services, avoid being blind to digital opportunities, and transform their businesses for the digital age.
Top 12 Cybersecurity Predictions for 2017
No industry is immune from a cyberattack. In fact, cyber experts are predicting that we may see a rise in attacks and a spread as industries previously on the fringe now face direct hits. The question is, “What’s in store for us in 2017?”
Application development creates jobs in 2019
Application development is creating many new jobs as new applications are developed. The document discusses several examples of applications that have been developed in areas like investment analysis, real estate, social media, blockchain, cybersecurity, and education. These new applications require people to develop, maintain, and improve the applications, thereby creating new jobs in the application development field. Skills like Python, Microsoft development, and PHP are in demand for these application development jobs.
CES 2015 Trends Presentation from W2O
The document discusses 12 trends in technology and business, including the integration of apps and the internet of things, digital health moving from single apps to systems of apps, direct business models replacing indirect ones, paid media being driven by customer data, the evolving roles of marketing and data teams, product security leading to brand security, social commerce models, payment systems centered on trusted brands, iterative innovation in China, the rise of small data analytics, and designing for responsive experiences across devices.
Social crm comes of age
This document summarizes the rise of social CRM and the changing customer-company relationship driven by social media and new technologies. Key points:
- The rise of social media since 2003 has transformed how people interact with institutions and businesses, shifting control of customer relationships to customers.
- Customers now rely more on peer recommendations from places like online reviews over corporate marketing.
- Technologies like Google, smartphones, and social networks have empowered customers by giving them more access to information and each other.
- Younger generations especially distrust large corporations and institutions due to scandals, instead trusting peer opinions online. This has forced businesses to rethink how they engage with customers.
The Top Social Media Fails and How to Avoid Them
This document discusses top social media fails and how to avoid them. It begins by defining social and social media, noting that social media facilitates collective engagement, creation, and sharing online. It then discusses how generations Y and C have become digital natives and are always connected via mobile. Examples are given of social media fails by companies like Lufthansa, a Swedish tourist board, and HMV that didn't listen to customers or empower them. The document concludes by advising marketers to start with listening, understand their strategy, consider customers' purposes beyond goals, implement compliance and guardrails, and build trust and transparency.
What's Different (and What's the Same) in Europe
Europeans are adopting technology faster than Americans. Internet and mobile usage is higher, with more smartphones and social media adoption. Europeans also have higher rates of online banking. This document discusses how the publishing industry must adapt to these trends. Publishers need to provide more digital content and rethink pricing strategies. They should learn from customer data to improve services for authors and readers. Publishers also need international cooperation to compete globally with companies like Amazon.
Big Data's Big Paradox_Dr. Nita Rollins
A keynote presentation about data privacy and policy, and the ways leading retailers use data and advanced analytics to humanize and personalize consumer experiences of their brand.
Aim Breakfast Presentation on Social Media
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
Booz Allen's 10 Cyber Priorities for Boards of Directors
Booz Allen's U.S. Commercial Leader and Executive Vice President, Bill Phelps, recently released his list of 10 Cyber Priorities for Boards of Directors. As we peer into how business, technology, regulatory, and cyber threat realities are evolving in the coming year, here is a reference guide for board members to use in validating their company's cybersecurity approach.
Intro To Social Media
The document discusses social media and web 2.0, including what they are, why companies should care about them, and things to consider when developing a social media strategy. Some key points include: social media allows for two-way dialogue rather than one-way broadcasts; over 80% of social media success depends on understanding customers and having a clear strategy; and social media provides opportunities to build communities and boost customer loyalty if companies embrace it. The presentation provides advice on conducting an audit, setting objectives, engaging audiences, and measuring social media performance.
CYBERCRIME IN BUSINESS
Cybercrime poses a significant threat to businesses. According to a 2005 survey, 67% of businesses detected at least one cybercrime, with the majority experiencing multiple incidents. Common cybercrimes included cyber theft, attacks, and other security incidents. These crimes resulted in substantial financial losses and system downtimes for many businesses. More recent FBI statistics show that cybercrime continues to rise significantly. To protect themselves, businesses need to implement strong security software and protocols to detect and prevent cybercrimes like phishing schemes, malware, fraud, and identity theft. Staying proactive and adaptive is key to combating cybercriminals.
Ppt3 copy
In 2010, Google collected personal data sent over unsecured Wi-Fi signals while creating its Street View mapping service, collecting over 600 gigabytes of personal information. Many countries complained once Google admitted to this. In April 2013, a German privacy regulator finally fined Google over $180,000 for the 2010 data theft. Google was asked to erase the photos but said it would keep them without using the data.
3/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 3/3
«Branch, Internet, Mobile, Digital» is a study that aims to synthesize and connect some of the most innovative actions that Banks, Fintechs and other actors are undertaking to develop a new model for the financial services.
Views expressed in this presentation are my own.
2012 - A Look Ahead in Real Estate
A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions.
Final statistics from the Central Penn Multi List are also included at the end of the presentation.
Sales meeting slides for January 10, 2012.
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
«Branch, Internet, Mobile, Digital» is a study that aims to synthesize and connect some of the most innovative actions that Banks, Fintechs and other actors are undertaking to develop a new model for the financial services.
Views expressed in this presentation are my own.
What's hot (20)
Booz Allen's 10 Cyber Priorities for Boards of Directors
Booz Allen's 10 Cyber Priorities for Boards of Directors
3/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 3/3
3/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 3/3
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
Viewers also liked
Day2 0900 philip_reisberger
Bigpoint is a leading online games developer with over 250 million registered users across 70 games. In recent years, social gaming on Facebook has dominated the market, led by companies like Zynga. However, the market is becoming saturated on Facebook. New opportunities exist on platforms like Google+ and beyond social networks on broader online and mobile platforms. To succeed beyond Facebook, companies need to leverage diverse distribution channels, offer a variety of game genres on multiple platforms, and perfect the free-to-play business model to extend the lifecycle of individual games and maximize revenue.
Day2 0830 wexler_connecting brands
The document discusses using social gaming and virtual goods as a way for advertisers to engage consumers. It notes that advertisers currently pay for limited eyeball opportunities through traditional ads. The summary proposes using social gaming to provide advertisers value through deeper consumer engagement with brands. Advertisers could provide virtual currency or goods to gamers in exchange for interactions like watching videos, completing surveys, or sharing on social media. This engagement would be more valuable to both advertisers and gamers compared to traditional ads. TrialPay's platform allows placing such offers and sponsorships within social games to drive these new forms of engagement and acquisition.
Ampush Social
Facebook is developing its Open Graph platform to leverage social sharing and user activity. Open Graph allows third-party apps to publish user actions and interactions to Facebook. This will enable Facebook to target paid ads based on user behaviors and connections. If successful, Open Graph ads could generate substantial revenue for Facebook and advertisers by harnessing the power of social sharing and referred intent at scale, similar to Google's AdWords platform.
Hessie Jones
The document discusses the potential and challenges of F-commerce (commerce on Facebook). It summarizes that while e-commerce and social commerce are growing trends, establishing F-commerce has faced challenges. Some key points are that (1) major retailers have struggled to succeed on Facebook, (2) SMBs are finding more success by fueling 15-17% of their revenue through Facebook stores, and (3) Facebook's goal was to make pages more about storytelling than selling directly, which has worked but also limited F-commerce opportunities. Overall, the future of F-commerce remains uncertain as both opportunities and challenges exist in building a commerce model within a social network environment.
Day1 0900 codorniou_the power of the graph
This document discusses the power of using Facebook's graph and platform for gaming. It highlights several gaming companies that have found success by integrating with Facebook, including Wooga, Zynga, Stillfront, GameDuell, and Social Point. It notes key metrics like monthly and daily active users for each company. The document argues that the Facebook platform provides opportunities for deeper user connections and greater distribution. It maintains that all offline and mobile games should leverage the Facebook platform.
Le marketing en changement: bienvenue dans le monde du Inbound
Le monde du marketing est en changement. Évidemment, le web a tout changé. La méthodologie émergente du marketing digital est le Inbound Marketing. Dans cette présentation, découvrez ce qu'est le Inbound et voyez une étude de cas réel en quelques chiffres. Plus de détails: http://altitudeweb.ca/
Viewers also liked (8)
Le marketing en changement: bienvenue dans le monde du Inbound
Le marketing en changement: bienvenue dans le monde du Inbound
Similar to David Adler
10 Trends For Social Media In 2010 Social Media Arizona 2010
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
Internet & Social Media issues for brand owners
Originally presented at client brand forum at Taylor Wessing, one of Europe's largest technology law firms.
Understanding the Social Customer
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
Social Media for Sustained Business Growth
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Digital Marketing Project Report
project report on retargeting and remarketing with reference to amazon and real-life case study examples.
Social media and mobile presentation 2011
Mobile and social media are growing rapidly and should be integrated into a multichannel strategy rather than managed separately from IT. Mobile is becoming essential for businesses and financial institutions need to offer more advanced mobile banking features. While HTML5 shows promise for developing cross-platform apps, native apps currently provide a better user experience. Enterprises also need to support employees' use of personal mobile devices for work through mobile device management and technical support policies.
The evolution of Sales
Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling.
But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market.
But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do.
Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks.
It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work.
The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process.
Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation.
To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software
A deep look at Social Media
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
The Technology Horizon: Essential Technologies for Legal Marketers
The document discusses 14 trends in marketing technology that law firms need to follow: 1) Chief Marketing Technologist, 2) Cloud computing, 3) Niche marketing, 4) Multi-device support, 5) Marketing automation, 6) Generational marketing, 7) Relationship capital, 8) Sales automation, 9) Intelligence tools, 10) Information platforms, 11) Content marketing, 12) Content branding, 13) Social marketing, 14) Multi-modal learning. It emphasizes that marketers need to master emerging technologies to effectively reach clients. Law firms should develop integrated marketing technology strategies and toolsets to optimize efforts in planning, creating, distributing, converting, and analyzing content.
Understanding the Marketing Mix for Growth
Aspectx, a communications and marketing firm, presented "Understanding the Marketing Mix for Growth" on Aug. 15, 2014.
Ama Web Trends Presentation
The document discusses key trends in web strategy for marketers, including: (1) The rise of social media and user-generated content; (2) Prioritizing search engine optimization; (3) Increasing use of visual content like images and videos; (4) Importance of responsive design and fast load times; and (5) Growing mobile internet usage. It emphasizes engaging customers through conversations on social platforms and creating high-quality content that can be discovered and shared across the web.
AmmanTT - Innovation and social (Mohammed Zayed)
How does microsoft use social media, and how does it embed it in it's products.
Innovation and social (Mohammed Zayed) #AmmanTT Social Media Edition
The Importance of Digital Marketing
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
Digital Optimisation [How To]
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Social Media Introduction
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Social Media Marketing Course Training
Social Media Marketing Course is an introduction for an interactive undergraduate course at Lynchburg College , School of Business and Economics
Internet Marketing for Roofing Industry-2011
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Managing Risk: Legal Issues for Affiliate Marketers & Affiliate Marketing Man...
Affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. Unfortunately, it has a reputation for high risk. While the industry is unlikely to ever be risk-free, it is possible to manage risk by: (1) understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants, (2) understanding the legal and regulatory environment, (3) understating risks involved with prospective marketing partners, (4) using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and (5) keeping informed about the changes in technology, marketing practices and the regulatory environment. Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.
Topics covered include:
Behavioral/Contextual Advertising
Regulatory/Industry Compliance : FTC Guides & Enforcement Actions
CAN-SPAM compliance
IP Law: Rules governing use of others™ Trademarks/Keywords, Right of Publicity/Endorsement Issues.
Identifying, protecting against, and disputing accusations of Click-Fraud
PRSA Presentation
The document discusses 30 legal and strategic risks companies face with social media use. It covers issues like ensuring employee policies address social media, complying with industry regulations, managing copyright and intellectual property, obtaining necessary consumer permissions, disclosing paid endorsements, monitoring customer feedback, approving marketing messages, and having crisis response plans. The presenters encourage companies to thoroughly evaluate each issue area to minimize risks as social media engagement increases.
From Social Media to Social Business - Marketing in the 'Social Age'
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
Similar to David Adler (20)
10 Trends For Social Media In 2010 Social Media Arizona 2010
10 Trends For Social Media In 2010 Social Media Arizona 2010
The Technology Horizon: Essential Technologies for Legal Marketers
The Technology Horizon: Essential Technologies for Legal Marketers
Managing Risk: Legal Issues for Affiliate Marketers & Affiliate Marketing Man...
Managing Risk: Legal Issues for Affiliate Marketers & Affiliate Marketing Man...
From Social Media to Social Business - Marketing in the 'Social Age'
From Social Media to Social Business - Marketing in the 'Social Age'
More from Mediabistro
Elements of a Successful Job Listing
A step-by-step guide on how to successfully post a job listing and attract the most qualified candidates
Kelvin Wee_Inside 3D Printing Melbourne 2014
Materialise provides a platform and building blocks for 3D printing ecosystems that connects industries and applications to 3D printing technologies and software. The platform includes interfaces to CAD files, tools for large data handling and surface textures, links to various 3D printing techniques, and modules for design preparation, automation, and machine control. Materialise also offers its own ecosystems like i.materialise that provides an online 3D printing service and API, and RS Print that combines 3D scanning and printing technologies for applications like prosthetics.
Kelvin Wee_Inszi
Materialise provides a platform and building blocks for 3D printing ecosystems that connects industries and applications to 3D printing technologies and software. The platform includes interfaces to CAD file formats, tools for large data handling and surface textures, links to AM design and build preparation, and a framework for automation and control. Materialise also offers i.materialise, a 3D print lab and API that allows for team collaboration and commission order handling to provide localized 3D printing services with reduced errors.
Melb oleg2
This document discusses Hasq, an innovative new technology with applications in cryptocurrency and other industries. It introduces digital objects that can be owned similarly to real objects and transferred between parties. The technology is implemented through a distributed network of servers running Hasq software. It offers advantages over other systems like anonymity, low costs, and not requiring a physical device for ownership. Potential solutions using Hasq include financial applications, copyright management, messaging, and serving as a DNS alternative. The company developing Hasq is seeking commercial partners and licenses.
Paul Taylor_Inside 3D Printing Melbourne
The document discusses using 3D printing, hacking, and making in education. It describes how students can be motivated to learn when they are curious and interested in projects, as shown through programs like "Hole in the wall" computers. Educators like Gary Stager advocate for constructing modern knowledge and using inventions to inspire learning. The document outlines how hacking and making skills can be taught in schools and imagines students learning to create original objects using these techniques in the future.
Paul Mignone_Inside 3D Printing Melbourne
This document discusses how researchers can take a more open and collaborative "hacker" approach to conducting research in the face of declining government funding. It promotes sharing resources through cloud-based research apps and data services, as well as adopting open-source tools and techniques. The document highlights examples of research communities that have formed around 3D printing and software skills who have helped researchers improve designs, save costs and time through collaboration and open knowledge sharing. It envisions growing these communities to support more researchers and establish best practices for areas like CAD, imaging and simulation.
Angela Daly_Inside 3D Printing Melbourne
- Researchers analyzed how intellectual property is shared on Thingiverse, the largest online 3D printing design repository, by examining license choices and interactions among users and between users and MakerBot, the owner of Thingiverse. They found that while most public designs use open licenses, 42% of all designs are kept private, and MakerBot has moved away from open practices around its own hardware and software designs. The analysis reveals inconsistencies between the rhetoric of open sharing promoted by Thingiverse and the realities of both user and company behaviors regarding intellectual property.
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
The document describes Invetech's NovoGen MMX Bioprinter, which is the world's first commercial 3D bioprinter. It can print layers of cell aggregates and biogel to construct tissues and blood vessels. The bioprinter has high precision motion axes and dual print heads to print both biogel and cells. It also has thermal control of the biogel and automated cartridge loading. The bioprinter reduces the time needed for blood vessel printing from over 8 hours previously to less than an hour. It provides precise printing down to 20 microns and uses laser calibration and closed-loop motor control. Examples are given of tissues and applications printed so far, ranging from liver tissue to cartilage
Terry Wohlers_Inside 3D Printing Melbourne
3D printing has reached a tipping point of widespread adoption, with the market nearly tripling in the past 4 years to $3.07 billion. Metal 3D printer sales grew 75.8% and the use of 3D printing for final part production increased 65.4% from 2013. The presentation discusses new developments in 3D printer technologies that enable more complex designs through features like topology optimization and lattice structures. Investment in 3D printing is unprecedented, with institutional investors, governments, and corporations showing growing interest. The industry has strong growth potential as manufacturing represents a $10.5 trillion global market, and 3D printing could capture just 2% of that.
2014 07-09 Juan Llanos Presentation
This document summarizes a presentation on Bitcoin and anti-money laundering (AML) regulation strategies. It discusses key risks like money laundering that virtual currency companies need to focus on mitigating. It provides tips for designing effective AML programs, including mapping money flows and processes. It also outlines tools for customer identification and behavioral analytics to help "de-anonymize" transactions. The presentation emphasizes the importance of substance over form in AML compliance and moving beyond a minimal compliance culture to a values-based, risk-focused approach to regulatory relationships.
Gary Anderson_Inside 3D Printing Melbourne
This document summarizes and discusses several alternative 3D printing stocks, including:
- The 3D Printing and Technology Fund (TDPNX), a mutual fund composed of 42 global 3D printing companies.
- Groupe Gorge (GOE) and MGI Digital Graphic Technology (ALMDG), French companies that recently acquired 3D printing subsidiaries.
- ARC Group Worldwide (ARCW), a metal injection molding company that recently launched a 3D printing service bureau.
- Graphene 3D Lab Inc. (GGG.V), a new graphene company focused on developing 3D printing materials and printers optimized for multi-material printing.
James canning inside bitcoin melbourne final
This document discusses how bitcoin is fueling the growth of online gambling. Some key points:
- Roughly 50% of bitcoin transactions are related to gambling.
- Bitcoin allows for instant, anonymous deposits and withdrawals without fees which reduces friction for customers compared to traditional online gambling.
- This lower friction leads to much higher conversion rates and fewer customer dropouts for gambling operators using bitcoin.
- Provably fair gambling technologies allow customers to verify games are truly random using cryptography.
- As the gambling industry is a $3 trillion per year business, bitcoin is poised to capture a large share of this market due to its advantages over fiat currencies for both customers and operators.
Gst & bitcoins slides- Potential Pitfalls
This document discusses potential GST issues related to bitcoin transactions in Australia. It notes that if a GST registered business sells bitcoins or uses bitcoins to purchase goods and services in Australia, a GST liability may arise. However, bitcoins are not clearly defined as "money" under the GST Act, so bitcoin transactions could be considered barter transactions subject to GST. The document also discusses practical challenges of calculating GST on bitcoin transactions and potential double taxation in some cross-border situations.
Building a trading platform from scratch
This document discusses building a cryptocurrency trading platform from scratch. It outlines choosing the best opportunity in the financial services sector and assembling a team with financial and technical expertise. The platform was developed with a lean startup approach, focusing on the front-end user experience and back-end risk management. Key challenges included internal communication, work-life balance, and prioritizing development. Going forward, the company aims to continue its lean process while expanding its product offerings in the growing cryptocurrency investment field.
Bitcoin Lateral Economics
1. The document discusses bitcoin and how it functions as a public good that is privately provided through a decentralized network.
2. It analyzes money and how it has emerged as a public good, comparing bitcoin to traditional forms of money provided by centralized banks and governments.
3. The document argues that bitcoin has the potential to disrupt existing financial systems by reducing transaction costs and enabling innovation due to its decentralized structure and negligible transaction fees.
State of Ethereum, and Mining
This document summarizes the state of Ethereum and cryptocurrency mining in 2014. It discusses features enabled by Ethereum like decentralized applications and smart contracts. It outlines progress made in technical areas like client implementations and applications built on Ethereum. It also discusses challenges remaining around efficiency, security, and client implementations. The document concludes that Ethereum is at the halfway point and more work is needed to address remaining issues.
Future of Bitcoin Mining- Josh Zerlan
This document summarizes key aspects of bitcoin mining:
- Mining serves to verify and add transactions to the blockchain through a process of solving computational puzzles and is incentivized by block rewards and transaction fees.
- As the block reward decreases over time, transaction fees will become a greater incentive for miners to prioritize processing transactions.
- Maintaining large-scale mining operations will allow companies to process high volumes of transactions at low or no cost, and also earn revenue from processing other transactions.
Evan Wagner and Robby Dermody Presentation
This document discusses peer-to-peer financial platforms and the Counterparty protocol. It summarizes that Counterparty removes the middleman by enabling decentralized financial instruments on the Bitcoin blockchain, including user-defined assets, decentralized exchanges, dividends, and betting. It provides examples of how the Counterparty protocol is currently being used to power applications like crowdfunding platforms, asset-backed tokens, and artist coins.
Crypto Law
Cryptocurrencies and blockchain technology provide opportunities to shape legal systems in the 21st century. Key applications include [1] self-executing financial contracts that reduce enforcement costs, [2] decentralized organizations that manage shareholder relations and elections, and [3] oracles that facilitate trustless access to real-world data. However, open challenges remain around determining legal precedents for new situations, defining quality standards, and overcoming network effects to achieve widespread adoption.
Morning Keynote: Bobby Lee
Bobby Lee, CEO of BTC China and board member of the Bitcoin Foundation, gave a presentation on the past, present, and future of Bitcoin in China. He discussed how Bitcoin first emerged in China in 2011 with the founding of BTC China. While regulatory uncertainty caused volatility, Bitcoin trading and mining have continued growing. Lee framed Bitcoin as a potential new asset class and store of value, arguing its value per capita is still relatively low. He believes China's regulation seeks to manage risks rather than ban Bitcoin, and sees opportunities for Bitcoin to develop alongside China's expanding internet finance sector. Going forward, Lee expects China's Bitcoin industry to grow globally while adapting to ongoing regulatory trends within China.
More from Mediabistro (20)
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
Recently uploaded
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recently uploaded (20)
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
David Adler
- 2. Facebook is a Paradigm Shift
- 3. Effective marketing requires Legal Compliance
- 4. Technological innovation comes with Massive Risk
- 5. 5/12 10% of Internet traffic up from 4% in 12/10 Mobile = ~8% of ecommerce Monetization growing rapidly 79% is Apps Mobile is changing the Game
- 6. Rapid increase of time spent vs. $ spent on ads Price of mobile clicks far less Mobile ARPU is lower, but rising rapidly Mobile is changing the Game
- 7. Drivers Devices Ultra competitive markets, massive innovation Price of mobile clicks far less Platforms Nearly ubiquitous high speed wireless internet UI - Increasing focus on design/usability Beauty - relevant, personalized, curated content Sharing- social emerging as starting distribution point for content Mobile is changing the Game
- 8. The Three C’s Content Connection Commerce
- 9. Intellectual Property + Brand Protection Contests + Sweepstakes Content
- 10. Manage your reputation: Is the risk real? Yes. Potential to damage brand. Social Media shapes public opinion and generates controversy. Perception is reality. Content
- 11. How to guard online reputation: 1. Prepare. Pay attention to social media conversations 2. Evaluate responses but don’t overreact 3. Participate Content
- 12. Fan Pages – Branded Vs. Unbranded Pages Content
- 13. a. Target Audiences b. Privacy c. Location Connecting
- 14. a. Digital Currency b. Advertorials Commerce
- 15. Social Media is no longer just part of a marketing strategy. Danny Rimer, a partner at European venture capital firm Index Ventures, sees this as the future for e-commerce. In his search for viable investments, he’s now looking for a social media layer to any e-commerce company that comes knocking at his door. Business is Social
- 16. As social media is becoming more pervasive, state legislatures are reacting: perceived threats, e.g. Cyber- bullying leading to real attempts to control online speech. Trends
- 17. Conduct a Social Media “Legal” Audit
- 18. Trade & Commerce Issues: • Advertising & Promotions Laws • Click-Wrap Agreements • Choice of Law/Forum • Disclaimers • Federal Trade Commission Blogger Guidelines • Insurance Law • Industry Regulations & Guidelines Social Media “Legal” Audit
- 19. HR & Employment Issues: • BYOD & Computer Usage Guidelines for Employees • Employment and Labor Laws • Social Media Guidelines for Employees Social Media “Legal” Audit
- 20. Be Proactive
- 21. Remember with Search & Social. Problems can spread like wildfire.