Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Big data & Digital Marketing

294 views

Published on

How Big Data is changing Digital Marketing

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Big data & Digital Marketing

  1. 1. Top Uses for Big Data in Digital Marketing A RECENT SURVEY BY 2ND WATCH The research reports that the top uses for Big Data in digital marketing include: • 29% To better understand customer insights • 18% To improve the supply chain • 16% To power campaigns and promotions
  2. 2. How to Target Consumers Digitally with Big Data • Online data is the fuel that drives success • Marketersmust: collect and integrate these online data & Analyze for useful insights Eg : $40 ROI for every dollar spent on email marketing.
  3. 3. Six Sources of Big Data Web Mining Search Information Social Media Crowd Sourcing Transactional Mobile
  4. 4. Why big data matters to Digital marketing • Customer engagement. • Customer retention and loyalty. • Marketing optimization/performance.
  5. 5. 1920 – Evil returns :Big data & Analytics
  6. 6. 1920 – Evil returns :Big data & Analytics • Social Media Analytics • Text Mining : Based on that Movie popularity & Reach is found out • Sentimental Analysis : Movie response • Data is collected through User responses ( Comments & Likes ) • Movie was a box office hit

×