This document discusses how small businesses can benefit from analyzing big data. It defines big data as large volumes of data from various sources that are created quickly. While big data was once only for large companies, small businesses already have customer data from their website, social media, emails, and CRM that can be analyzed. The document provides examples of how small businesses can use big data for social listening, customer service, and trends/forecasting. It then offers advice on getting started with big data solutions, including using CRM software and analytics tools, and introduces Tabor Consulting as a provider that can help small businesses with big data needs.

1. Big data
For
Small business

2. Seems like everyone is talking about Big
Data
Big data saved
my marriage!
Big data made
me a millionaire!
Big data helped
me reach
enlightenment
I love big
data!
Big data is
awesome!

3. But what IS big data exactly?

4. Big data is high-volume, velocity, and
variety information assets that demand
cost-effective, innovative forms of
information processing for enhanced insight
and decision making*
*https://www.forbes.com/sites/gartnergroup/2013/03/27/gartners-big-data-definition-consists-of-three-parts-not-to-be-confused-with-three-vs/#1e0b1daf42f6
Umm…
what?

5. Simply put, big data
is:
1. Voluminous- It’s like, A
LOT of data.
2. Various- The data come
from multiple sources in
varied formats like PDFs,
surveys, emails, photos,
tweets, etc.
3. Speedy (Velocity)- Big
data is created in real-
time, meaning it grows
exponentially very, very
quickly.

6. Big data comes in three flavors:
Unstructured
data that lacks a specific
format. Examples include tweets
and emails.
Semi-structured
Data that has not been classified
into a database but contains
information or tags that can be
used to segregate the data
structured
data that can be processed,
stored and retrieved in a fixed
format. Example: info stored in
a company’s database

7. Big data is not
only for big
businesses
In fact, if you track any of
the interactions
you have
with your
customers or
have a social
presence…
you already have
data ready to be
analyzed!

8. Your data is one of the most crucial assets to your business.
It can help you identify trends and reveal patterns and
associations of your customers’ buying behaviors. Small
businesses have a distinct advantage in their ability to be
nimble and develop more personal relationships with their
customers.
Your most vital data will usually come from:
• Your business website
• Social presence (Instagram, Facebook, Twitter, LinkedIn,
etc.)
• Email lists
• Customer Relationship Management database (CRM)
• Chat logs and call logs (where applicable)

9. Big data in action
Social listening Customer
Service
Trends &
Forecasting
Monitor mentions of your brand/product
on social platforms. Tailor your
interactions with your customers to
generate interest or improve
engagement.
Customer service is where small
businesses can win big. Capture chat
logs, product reviews and customer
feedback to understand common pain
points and how best to manage them.
Use historical data to predict future
demand. Looking at website analytics,
offline and online customer behavior
and historical customer touchpoints
allows for more accurate forecasting.

10. 1
Personalization:
Big data can help you create
a more personalized
experience for your customer.
You can understand what your
customers are actually doing,
not just what they say
they’re doing.
1
Competitive Analysis:
data from sources like
Twitter and Google let you
“listen in” on what your
target consumers are saying
about your competition.
Understand what your
competitors are offering and
respond in real time to get
ahead.
3 Generate more sales:
Once you understand how your
products and services are
doing in the marketplace, you
know where to focus your
selling efforts. E-comm
companies can benefit from
big data by analyzing factors
like cart abandonment.

11. HOW DOES YOUR BUSINESS GET
STARTED WITH BIG DATA?

12. Be sure you’re collecting all of your customer
data!
Customer Relationship Management (CRM) software
is crucial to capturing all of your customer
contact information. Here are some affordable
CRM software solutions for small businesses:
• Insightly
• Zoho
• HubSpot
Find the perfect Big Data solution for your
business!
big data solutions have traditionally been too
cost-prohibitive for small businesses. To meet
the unique demands and budgets of small to
medium sized businesses, several simpler, more
affordable big data solutions have sprung up:
• SAAS
• Kissmetrics
• Google Analytics (you probably already have
this!)

13. ANALYTICS
Now that you’ve found a place to store and access your data, it’s
time to dig in! Services like Google Analytics and SAAS allow you to
perform basic to more advanced analyses on your data. Most analytic
solutions will require some data insight knowledge and/or training. A
data analyst is usually worth their weight in gold. If hiring a full-
time data analyst is not feasible, there are many third party providers
who can access and analyze your data on a per project basis.
Psst! I know a pretty
great third party provider!

14. Big data is NOT just for big business!
Small businesses generally have less data to mine, making it much
easier to find important insights and act on them quickly. The ability
to pivot with relative ease gives small businesses a clear competitive
advantage.
Your data is one of your business’s most valuable assets. With big
data solutions available for all sizes and budgets, you can’t afford
NOT to take advantage.
NOW is the time to start using big data to revolutionize the way you
do business.

15. About Tabor Consulting
Tabor Consulting provides full-
service market research solutions
for small to medium size
businesses. Tabor Consulting
breaks through methodology silos
to drive integrated results. Our goal
is to move beyond the who, what
and why and focus on the “what’s
next”?
Find out how we can help you with all of
your big data needs!
michelle@taborconnect.com
(503)568-1978
www.taborconnect.com