analysis on the article by Dominic Barton and David Cour

1. MAKING ADVANCED
ANALYTICS WORK FOR YOU
ANALYSIS BY ABHIMANYUE SINGH TANWAR

2. THE DEMAND FOR BIG DATA AND ANALYTICS HAS SKY ROCKETED
IN THE CORPORATE WORLD

3. Venture Capital
Investments and
Private Equity in
Big Data is
increasing
exponentially

4. A research at MIT has shown that usage of Big Data
Analytics can increase the productivity by
5-6%

5. The main issue is companies are unsure how to proceed.
Managers are skeptical in investing in Big Data analytics in
small and medium sized companies.

6. The time has come
to define and
execute a concrete
approach to big data
and analytics and
using it to for better
RETURNS

7. THREE MAGIC
CAPABILITIES TO
EXPLORE BIG
DATA
TRANSFORM
BUILD
IDENTIFY

8. IDENTIFY
Identifying and choosing the right data is the first step to efficient
data analysis. Finding deliberate and creative ways to identify usable
data you already have, and exploring surprising sources of
information. Using the data from social media is also highly useful.

10. BUILD
The capability to build advanced analytics models for
predicting and optimizing outcomes is highly important.
Also the focus on setting up a good IT system is equally
beneficial.

12. TRANSFORM
Most critical, management must possess the muscle
to transform the organization so that the data and
models actually yield better decisions.

14. As more companies learn the core skills of using big data,
building superior capabilities may soon become a
decisive competitive asset

15. THANK YOU