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5 Embarrassing Subject Line Mistakes to Avoid
This document discusses 5 common embarrassing mistakes to avoid in email subject lines: 1) Not overwriting placeholder text, 2) Typographical errors, 3) Broken personalization, 4) Improperly inputted or unsupported emojis and special characters, and 5) Awkward truncation. It provides examples of each mistake and recommends double checking spelling, grammar, content, personalization, and previewing subject lines in different email clients to avoid these mistakes.
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5 Embarrassing Subject Line Mistakes to Avoid
- 1. 5 Embarrassing Subject LineMistakes to Avoid
- 2. The subject lineis a make it or break it moment for marketers. You have only a few seconds to earn a subscriber’s attention. Don’t squander the moment by making a distracting error. @LitmusApp
- 3. If you don’thave a good QA process in place, you could end up accidentally making one of these 5 embarrassing subject line mistakes… @LitmusApp
- 4. 1. Not overwritingplaceholder text 2. Typographical errors 3. Broken personalization 4. Improperly inputted or unsupported emojis and special characters 5. Awkward truncation @LitmusApp
- 5. Let’s look ateach of these mistakes, along with some real-life examples, and then talk about some recommendations on how to avoid them. @LitmusApp
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- 7. If you don’thave a good QA process set up, placeholder text can accidentally sneak through and get sent to your subscribers. For example… @LitmusApp
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- 13. Typos are distractingand sometimes quite embarrassing. An unnecessary space (or a lack of spaces) can also cause problems. For example… @LitmusApp
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- 18. When the personalizationin your subject line breaks, it makes your email seem artificial and impersonalthe exact opposite of what you were going for. For example… @LitmusApp
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- 21. Improperly inputted or unsupportedemojis and special characters 4
- 22. Emojis and specialcharacters aren’t supported in every email client, and can look different even when they are supported. Also, if they’re added incorrectly, you can end up with code in your subject line. For example… @LitmusApp
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- 28. Having the textof your subject line get cut off in the inbox can appear to change your message in ways that are distracting, confusing, or even super embarrassing. For example… @LitmusApp
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- 39. If any ofthose examples made you cringe, consider adding the following to your pre-send checklist…
- 40. 1. Double-check thespelling, grammar, and content of your subject line. 2. Ensure your personalization is working and has default values set. 3. Preview your subject lines in all the popular email clients. @LitmusApp
- 41. The Litmus EmailCreative Platform can make this quicker and easier. Our Subject Line Checker provides…. @LitmusApp
- 42. Real-time previews ofyour subject lines and preview text in 15+ email clients
- 43. Alerts about issues thatcould hurt your email’s performance, like unsupported emojis and character counts
- 44. Subject Line Checkeris just one of the many features available in Litmus Builder, the code editor we designed from the ground up specifically for email development. @LitmusApp
- 45. To discover howSubject Line Checker, Builder, and the rest of the Litmus Email Creative Platform can improve your subscriber experience… Start a free trial