More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
The email marketing industry is constantly shifting as it adapts to consumer, business, and technological changes. That can make setting the priorities for the months extra difficult.
We’ll help you set the direction for your email marketing kickoff planning with our three-point plan:
1. Assessing your email program to truly understand your audience and to capture what worked in 2017—and what didn’t
2. Addressing challenges your team is facing
3. Seizing opportunities to leverage the industry trends that can truly move the needle for your program
In this webinar, Litmus’ Chad White and Bettina Specht discuss each of those points. Along the way, they share research and advice that will help you set priorities and distribute resources the right way, so your team is set up for email success in 2018.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away.
In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
In addition to explaining why some of these tactics appear worthwhile on the surface, he discusses:
- Tools and services to avoid
- How to keep good tools from doing your program harm
- Using the right metrics to draw conclusions
Along the way, he shares research, examples, and frameworks that help ensure you’re spending your marketing dollars on the right email tactics and technology.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterLitmus
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately.
You’ll learn...
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest time drain in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
Adapting to Consumers' New Definition of Spam [Webinar]Litmus
Discover the key drivers of spam complaints and unsubscribes and how to reduce them. Join Chad White, Research Director of Litmus, and Jordan Cohen, Chief Marketing Officer of Fluent, as they discuss consumers' new definition of spam, what causes unsubscribes and spam complaints, and how consumers are interacting with spam folders today.
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
The email marketing industry is constantly shifting as it adapts to consumer, business, and technological changes. That can make setting the priorities for the months extra difficult.
We’ll help you set the direction for your email marketing kickoff planning with our three-point plan:
1. Assessing your email program to truly understand your audience and to capture what worked in 2017—and what didn’t
2. Addressing challenges your team is facing
3. Seizing opportunities to leverage the industry trends that can truly move the needle for your program
In this webinar, Litmus’ Chad White and Bettina Specht discuss each of those points. Along the way, they share research and advice that will help you set priorities and distribute resources the right way, so your team is set up for email success in 2018.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away.
In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
In addition to explaining why some of these tactics appear worthwhile on the surface, he discusses:
- Tools and services to avoid
- How to keep good tools from doing your program harm
- Using the right metrics to draw conclusions
Along the way, he shares research, examples, and frameworks that help ensure you’re spending your marketing dollars on the right email tactics and technology.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterLitmus
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately.
You’ll learn...
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest time drain in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
Adapting to Consumers' New Definition of Spam [Webinar]Litmus
Discover the key drivers of spam complaints and unsubscribes and how to reduce them. Join Chad White, Research Director of Litmus, and Jordan Cohen, Chief Marketing Officer of Fluent, as they discuss consumers' new definition of spam, what causes unsubscribes and spam complaints, and how consumers are interacting with spam folders today.
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
This study draws from the Montclare SaaS 250 to find the top 20 SaaS companies and their Twitter support feeds. The aim is to find out the uses and effectiveness of Twitter as a support channel for enterprise SaaS.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Study: Inside the Sales Cycles of 280 SaaS CompaniesVinay Patankar
Created by Process Street in partnership with PersistIQ, this study uses an archive of over 1,000 sales emails and voicemail transcripts from some of the world’s biggest SaaS companies.
We analyzed trends (timing, content, software, subject lines, etc) in the follow-up sequences of 280 top SaaS companies and compiled them in this study.
See the full email sequences: http://insidesaassales.com/
https://process.st
https://persistiq.com
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterChad S. White
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn…
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
CRM & Customer Insight stats from August - from the rais teamWill Young
rais is SaaS for retailers who want to grow their customer database and leverage the power of their data. We produce monthly stats graphics and detail the 'So what?'; turning something 'interesting' into something 'actionable'. Here is our graphic for August 2015
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.
Email Marketing Trends, Tools And Tactics For eCommerce BusinessMakeWebBetter
Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.
8 Trends That Will Define the Future of Email MarketingChad S. White
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this webinar, Litmus VP of Marketing Justine Jordan and I will discuss 8 major themes from “Email Marketing in 2020.” Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report. “By 2019,” the research suggested, “10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.” Those are the kinds of striking numbers that can make you pause and rewind for...
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
The Root of Poor Email Deliverability: Insights for Litmus' 2017 State of Ema...Chad S. White
WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best.
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers are trying to improve their deliverability and which ones work best.
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
This study draws from the Montclare SaaS 250 to find the top 20 SaaS companies and their Twitter support feeds. The aim is to find out the uses and effectiveness of Twitter as a support channel for enterprise SaaS.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Study: Inside the Sales Cycles of 280 SaaS CompaniesVinay Patankar
Created by Process Street in partnership with PersistIQ, this study uses an archive of over 1,000 sales emails and voicemail transcripts from some of the world’s biggest SaaS companies.
We analyzed trends (timing, content, software, subject lines, etc) in the follow-up sequences of 280 top SaaS companies and compiled them in this study.
See the full email sequences: http://insidesaassales.com/
https://process.st
https://persistiq.com
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterChad S. White
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn…
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
CRM & Customer Insight stats from August - from the rais teamWill Young
rais is SaaS for retailers who want to grow their customer database and leverage the power of their data. We produce monthly stats graphics and detail the 'So what?'; turning something 'interesting' into something 'actionable'. Here is our graphic for August 2015
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.
Email Marketing Trends, Tools And Tactics For eCommerce BusinessMakeWebBetter
Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.
8 Trends That Will Define the Future of Email MarketingChad S. White
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this webinar, Litmus VP of Marketing Justine Jordan and I will discuss 8 major themes from “Email Marketing in 2020.” Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report. “By 2019,” the research suggested, “10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.” Those are the kinds of striking numbers that can make you pause and rewind for...
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
The Root of Poor Email Deliverability: Insights for Litmus' 2017 State of Ema...Chad S. White
WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best.
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers are trying to improve their deliverability and which ones work best.
The State of Email 2016: Email Marketing Insights on Design, Production, and ...Chad S. White
WATCH THE FULL WEBINAR >> https://litmus.com/blog/state-of-email-2016-webinar-recording-qa
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included:
- The State of Email Design [report]
- The State of Email Salaries & Jobs in the U.S. [report]
- The State of Email Production [report]
- The State of Email Agencies [infographic]
- And more…
In the State of Email webinar, we shared the most interesting and actionable insights from that research series.
The State of Email: Email Marketing Insights on Design, Production, & SalariesChad S. White
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included ebooks on Design, Production, Salaries and Jobs in the US, and more.
During this webinar, Litmus Research Director Chad White shares the most interesting and actionable insights from that research series and give you data-driven advice on:
- How to create more compelling envelope content
- How to embrace mobile-friendliness with an eye on production efficiency
- How to improve the effectiveness of your email designs
- Tools to strengthen your workflow
- Salary trends to pay attention to
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
SearchLove Boston 2018 - Justine Jordan - The State of Email: Insights from 3...Distilled
With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cover the biggest trends and challenges facing email today and help you put the human back in marketing’s most personal—and effective—marketing channel.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
The inbox is full of opportunity. It’s where you can engage with your audience, learn more about them, and drive them to action. Join our webinar to find out how to maximize investments in your email marketing programs!
In this webinar you'll learn:
- Why there are three key challenges facing the inbox
- The four most important tips to ensuring deliverability
- The anatomy of a successful email
The Top 5 Opportunities for Improving Your Email CreativeLitmus
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings of Litmus’ 2017 State of Email Creative research report. But they won’t just give you the insights, they’ll share practical how-to advice to help you executive on each opportunity at your brand.
Awesome Email Designs Anyone Would Love (And How To Create Them For Your Busi...iContact
You probably have the hang of drag-and-dropping elements into your emails by now. Perhaps you've even tested different template layouts, read a few how-to design blog posts, or hired a professional HTML designer (like the artists on iContact’s Design Services team). But now, you want your message to stand out from the rest of the email designs in a person’s inbox — and you’re not sure where to begin.
Join the email design experts, John Thies, CEO of Email on Acid, and Jerry Pemberton, Manager of Design Services at iContact, as they go through:
- The initial business questions you should be asking yourself, or discussing with your designer, before launching any campaign
- A few basic building blocks used by designers when creating click-worthy and/or engaging messages
- How to assure your messages look impeccable in the inbox by accounting for all the ways contacts view their email
- Some real-life customer story examples, plus a few of John’s and Jerry’s favorite email designs
Learn what takes email designs from "basic" to "AWESOME," and how you can make these designs work for you to achieve more opens.
„Mailerlite“ atstovas Remigijus Golubevas papasakos, kaip susikurti naujienlaiškių sistemą, kokie yra instrumentai gavėjams rinkti, kodėl tai verta daryti ir kaip naujienlaiškiai gali padėti jūsų verslui.
Building Successful Email Workflows: How successful email marketers plan, bui...Chad S. White
WATCH THE FULL WEBINAR >> https://litmus.com/blog/building-successful-email-workflows-webinar-recording-qa
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like?
In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist.
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.That report is focused on industry averages, but what does the exceptional email workflow look like?
We answer that question in this slide deck, where we share insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the create of email briefs for every email, the use of partials, and utilizing an extensive pre-send checklist.
Similar to The Best of the 2017 State of Email Survey Research Series (20)
The Trends Transforming the Email Service Provider LandscapeLitmus
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from Litmus' first-ever State of Email Service Providers report, along with insights from other research we’ve done.
You’ll learn...
- What’s driving—and likely to keep driving—consolidation in the ESP industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
5 Embarrassing Subject Line Mistakes to AvoidLitmus
Marketers are clearly aware of the power of subject lines, but their efforts are often inconsistent and their results mixed. This line of text is a hotbed of mistakes that can distract and confuse subscribers and be embarrassing for the brand. We discuss five such mistakes in this slidedeck and share numerous real-world examples.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
In this webinar, we’ll share our findings and advice from the 2017 State of Email so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
Everything You Need to Know About Gmail RenderingLitmus
Gmail is a headache for people who make and send email.
Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. Months after the update, rendering fragmentation still remains and is cause for confusion in the email community.
3 Embarrassing Subject Line Mistakes to AvoidLitmus
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.
"Code like it's 1999."
I hear this far too often from web designers and developers about HTML email. And it's just not true.
HTML email is perceived as a dark art in the web design and development world. My presentation will dispel the myths of email development and uncover what's actually possible now - incredible experiences like:
Responsive layouts without media queries
Dynamic content (live twitter feeds, tracking counters, etc.)
Fully interactive experiences (shopping carts, product tours, etc.)
...all using only HTML + CSS!
Email design and development is currently undergoing a tremendous evolution with its unique approaches to CSS for HTML email. I'll break down the techniques the best email developers in the world use to make emails stand out in the inbox.
Full Funnel Email: Crafting Campaigns that Perform from Inbox to Landing PageLitmus
When was the last time you received an email addresssing you as [First_Name]? As a marketer, when's the last time you sent an email that got opened, but no one clicked?
Email has a talent for exposing our technological and human weaknesses.
Justine Jordan from Litmus and Stefanie Grieser from Unbounce they cover how to make your email marketing more personal and human to achieve better results throughout your entire email funnel (not just your open rate!) right through to your landing page.
The last stop on our tour: The Email Design Conference San Francisco. Couldn’t make it? Don’t worry! Relive the best moments with inspiring quotes and actionable takeaways from our speakers.
How to Automate Your Email Development WorkflowLitmus
Email development is often riddled with mundane, repetitive tasks: writing inline CSS, adding UTM codes, sending test emails, and copying and pasting to your ESP.
Task runners allow you to automate the repeatable parts of your email development workflow. But manually setting up and maintaining task runners can be difficult and challenging, especially for those less experienced with command line, Git, and JavaScript.
Kevin Mandeville, Litmus' own email design extraordinaire, will take you through all of the task runners in Litmus Builder that are available out-of-the-box to streamline your email development workflow. In this webinar, he'll explore how to leverage all of the power of Litmus Builder to cut your development time in half.
28 Key Takeaways From The Email Design Conference 2016 (Boston)Litmus
It’s our biggest event of the year: The Email Design Conference in Boston. Couldn’t make it? Don’t worry! Relive the best moments with inspiring quotes and actionable takeaways from our speakers
17 Takeaways from the Email Design Conference London, 2016Litmus
Over the course of two full days of email geekery, The Email Design Conference London brought hands-on workshops, two parallel tracks of mind-blowing presentations from some of the smartest minds in the industry, and lots of opportunities to connect with fellow email friends.
Couldn’t make it to London?
Flip through the slides for inspiration and hands-on email advice from our speakers.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
The Best of the 2017 State of Email Survey Research Series
1. THE BEST OF THE
2017 State of Email Survey
Research Series
2. Litmus surveyed more than 3,500
marketers about all aspects of their email
marketing programs, including how they
produce and design their emails, attract
subscribers, and maintain deliverability.
@ChadSWhite @LitmusApp
4. In this presentation, we share the most
interesting and actionable insights from
those three reports, including...
@ChadSWhite @LitmusApp
5. 1.The best ways to improve your email
production process
2.The subscriber acquisition sources that
most endanger your deliverability
3.The best ways to make your email
creative more effective
@ChadSWhite @LitmusApp
7. What are the most impactful changes you
can make to your email workflow to improve
quality and accelerate performance?
Let’s talk about 3 ways…
@ChadSWhite @LitmusApp
11. Your email brief should answer...
Who should get this message?
What action should subscribers take?
Why will they take that action?
When should they receive the message?
Where are they likely to read the message?
@ChadSWhite @LitmusApp
12. How will you measure this email’s success?
Is this email part of a series of messages or
a subscriber or customer journey?
Do you have supplemental material that’s
important to answering the other questions?
@ChadSWhite @LitmusApp
13. For an in-depth look at email
briefs, check out How to Define the
Goal of Your Next Email Marketing
Campaign and download the Email
Planning Workbook discussed.
@ChadSWhite @LitmusApp
17. What should your checklist include?
❏Envelope content
❏Preheader text
❏Rendering
❏Images (including retina optimization)
❏ALT text (including styling)
@ChadSWhite @LitmusApp
21. For an in-depth look at what to
include in your pre-send checklist,
check out The Ultimate Email
Checklist: 24 Things to Check
Before You Send.
@ChadSWhite @LitmusApp
25. Why do successful programs make more
apology-worthy mistakes?
@ChadSWhite @LitmusApp
26. Why do successful programs make more
apology-worthy mistakes?
● They send more emails.
● They send more complex emails.
● They have better visibility into
performance, which alerts them to errors.
@ChadSWhite @LitmusApp
27. For an in-depth look at how to
improve your visibility into mistakes
and avoid them, check out the
State of Email Marketing Mistakes.
@ChadSWhite @LitmusApp
28. ❏Create email briefs
for all emails.
❏Use an extensive
pre-send checklist.
❏Get better visibility
into errors.
@ChadSWhite @LitmusApp
RECAP
Email
Workflows
32. Poor deliverability costs brands money. It
results in direct costs from remediating
blocks and blacklistings and—usually
larger—indirect costs from not being able to
reach all of your active subscribers and
customers.
@ChadSWhite @LitmusApp
33. The good news: Marketers who describe
their email programs as successful are only
19% less likely to have had their emails
blocked in the past 12 months (31.6% vs.
38.8%). And successful programs are just as
likely as other programs to be blacklisted.
@ChadSWhite @LitmusApp
34. Even though deliverability problems don’t
stop email programs from being successful,
that doesn’t mean that marketers shouldn’t
do more to avoid blocks and blacklistings.
@ChadSWhite @LitmusApp
36. These situations are avoidable, as certain
practices clearly lower email marketers’ risks,
while others absolutely raise them—
sometimes dramatically.
@ChadSWhite @LitmusApp
37. But the most impactful findings were around
subscriber acquisition sources. We looked
at those used by brands that suffered recent
deliverability problems and those that hadn’t.
@ChadSWhite @LitmusApp
40. Let’s talk about the 3 most problematic
subscriber acquisition sources and why
they’re so dangerous:
1.List rental
2.Co-registration
3.List purchase
@ChadSWhite @LitmusApp
41. If you rent a list from a company, you
should supply the company with the
message that you want sent. The list owner
then sends that message on your behalf to
their list—which you never see—using their
usual name and email address, not yours.
@ChadSWhite @LitmusApp
42. The unsubscribe link included in this email is
an opt-out for the list owner only, not you.
The list owner typically includes a tag in the
subject line and a message at the top of the
email indicating that the message is from one
of their partners.
@ChadSWhite @LitmusApp
43. This arrangement helps ensure that your
message will be well received by the
recipients, because the list owner would
suffer unsubscribes and spam complaints if
they sent a message from a partner that
wasn’t a good fit for their list.
@ChadSWhite @LitmusApp
44. We polled more than 300 marketers and
found evidence of lots of confusion around
how a list rental should be done. Some list
rentals were essentially list purchases.
@ChadSWhite @LitmusApp
45. def. co-registration: When a brand allows
visitors to their website, users of their app,
etc. to sign up to receive emails from third-
parties, often while or after signing up for
email from the brand
@ChadSWhite @LitmusApp
46. Anytime someone is signing up to get your
emails on a property that you don’t control,
signup quality declines significantly. Co-
registration leads to confusion and regret.
@ChadSWhite @LitmusApp
48. What are the risks of buying a list?
● Violation of ESP’s terms of service
● Hard bounces
● Spam complaints
● Spam traps
● Low engagement
● Negative word of mouth
@ChadSWhite @LitmusApp
49. For an in-depth look at the issues
with these subscriber acquisition
sources, check out The 5 Most
Problematic Subscriber Acquisition
Sources: Are they redeemable?
@ChadSWhite @LitmusApp
50. ❏Only work with
vendors who do list
rental the right way
❏Use co-registration
only with sister
brands
❏Don’t buy lists!
@ChadSWhite @LitmusApp
RECAP
Email
Deliverability
52. How can you improve your email creative so
that it’s more engaging and more effective?
Let’s discuss about 3 ways to do that...
@ChadSWhite @LitmusApp
55. A strong majority of brands use responsive
design for their emails, although adoption is
lower for automated and transactional emails
than for broadcast and segmented emails.
@ChadSWhite @LitmusApp
63. Motion is powerful because it draws the eye.
It’s attention-grabbing. Support for video in
email is decent, but support for CSS
animation is stronger and support for
animated GIFs is nearly universal.
@ChadSWhite @LitmusApp
64. Successful email programs are 52% more
likely than less successful programs to use
animation at least sometimes in their email
designs (53% vs. 35%).
@ChadSWhite @LitmusApp
66. Animated GIF usage is much stronger
among B2C brands. Our 2017 State of Email
Creative research shows 38% of B2B
brands never use animated GIFs in their
emails, compared to 22% of B2C brands.
@ChadSWhite @LitmusApp
67. That’s unfortunate because B2B brands have
great opportunities to use animation to
demonstrate products and concepts,
particularly software companies.
@ChadSWhite @LitmusApp
69. Tips for using animation:
● Make the first frame meaningful in case
animation is blocked
● Keep loaded weight (code + images) to
1MB. Definitely no more than 2MB.
● Minimize number of GIFs per email
@ChadSWhite @LitmusApp
70. For an in-depth look at how to
use animation effectively, check
out our Guide to Animated GIFs in
Email.
@ChadSWhite @LitmusApp
72. Analytics allow marketers to listen to their
subscribers and collect feedback. A/B testing
allows marketers to listen to their subscribers
in a much more targeted way and iterate on
feedback much more quickly.
@ChadSWhite @LitmusApp
73. Brands are much more likely to A/B test their
broadcast and segmented promotional
emails than they are their automated and
transactional emails. However, successful
email programs are more likely to test their
automated and transactional emails.
@ChadSWhite @LitmusApp
77. 39% of email programs generate 25% or
more of their email marketing revenue from
automated and transactional emails; 13%
generate 50% or more. That trend makes
A/B testing these emails even more critical.
@ChadSWhite @LitmusApp
78. Most email A/B testing is focused on high-
yield elements like subject lines and calls-
to-action. However, there are many
opportunities further down the value chain.
@ChadSWhite @LitmusApp
80. When doing email A/B testing:
1. Focus your email A/B testing efforts on
campaign elements that are most likely to
move the needle on performance, such as
subject lines, calls-to-action, hero images,
and headlines and subheads.
@ChadSWhite @LitmusApp
81. @ChadSWhite @LitmusApp
2. Understand whether your testing will get
you closer to a local or global maximum.
Janie Clarke of Indeed recommends A/B
testing small, medium, and large changes to
find both your local and global maximums.
83. 3. Have a clear hypothesis.
4. Choose a testing victory metric that is
aligned with your campaign goal.
@ChadSWhite @LitmusApp
84. 5. Use test segments of active subscribers.
6. Test similar groups of subscribers.
7. Ensure your testing groups are big enough
to produce statistically significant results.
Consider abtestguide.com/calc/
@ChadSWhite @LitmusApp
85. 8. Use holdout groups, when appropriate.
9. Create test plan and record test results.
10. Confirm results of tests.
11. Share the results of your email A/B tests
with other channel owners at your company.
@ChadSWhite @LitmusApp
86. For an in-depth look at how to
use A/B testing effectively, check
out our 13 Email A/B Testing
Mistakes that Limit Your Success.
@ChadSWhite @LitmusApp
87. ❏Mobile optimize all
your emails
❏Use animation more
often
❏A/B test your
automated and
transactional emails
@ChadSWhite @LitmusApp
RECAP
Email
Creative
88. For an in-depth look at all of the
results from our survey, check out
the reports, webinars, infographics,
and blog posts in our State of
Email Survey Research Series.
@ChadSWhite @LitmusApp
89. About the Author
Chad S. White
● Litmus’ Research Director
● 3-time Author of
Email Marketing Rules
● EEC’s 2018 Email Marketer
Thought Leader of the Year
@ChadSWhite @LitmusApp
90. Thank You!
You can find all of Litmus’
State of Email Survey Research at
litmus.com/stateofemail