Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.That report is focused on industry averages, but what does the exceptional email workflow look like? We answer that question in this slide deck, where we share insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the create of email briefs for every email, the use of partials, and utilizing an extensive pre-send checklist.