SQL Analytics provides data visualization and dashboarding capabilities on data lakes to help analysts, sales executives, marketing teams, and finance departments make more data-driven decisions. It allows users to build live visualizations and dashboards from their data, analyze it using SQL queries for reports or alerts, and connect to over 40 different data sources. Key features include a simple query editor, browsing table schemas, autocomplete functions, secure collaboration through shared dashboards and queries, and automation through alerts and parameterized queries and dashboards.