1. Microsoft SQL Server 2008Business Intelligence Overview

2. SQL Server Momentum SQL Server is the fastest growing DBMS SQL Server ships more units than Oracle and IBM combined OLTP and Data Warehouse Benchmark Leader Leader in Gartner’s Magic Quadrant for Data Warehousing SQL Server is the #1 OLAP Server Source: http://www.olapreport.com

3. A Look Back at SQL Server 2005 SQL Server BI Development Studio Integrated management with SQL Server Multi-instances Multiple data sources Interactive sort Centralized calculations engine Caching MDX Scripts Multiple fact tables Data Source View List Visual debugging Fuzzy Lookup Auto referential integrity Snapshots Enhanced backup and restore MDX debugger Centralized KPI framework Proactive Caching Server synching Multi-value select Data cleansing Attribute-based dimension AMO Matrix Dr Watson XML/A Report Controls Integration with Profiler Disk-based dimension storage Table Perspectives Many to many dimensions Date Picker Report Designer Customtransformations Meta data globalization / translation Data cleansing Capture and Replay Fine-grain administration roles Floating headers XML-based DDL scripting Role-playing dimensions Data-driven subscriptions Translations Chart Linked reports Mode Designer Report Builder

4. SQL Server Momentum Vision and Strategy Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Complete and integratedBI and PerformanceManagement offering Agile products that adapt tohow your need the information Built on a trusted partof your IT backbone

5. People Ready Insights End User Developer IT Professional Secure data Available systems Manageable platform Familiar tools Real-time insight Decisions at all levels Powerful tools Consistent practices Integrated environment Pervasive Insight

6. Business Intelligence Challenges TodayHow can I…

7. Our End-to-End BI Offering DELIVERY END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS BI PLATFORM (RDBMS, ETL, OLAP, Reporting) Mainframe/ Departmental Systems

8. The Microsoft BI Platform Integrate Store Data collector Report Analyze

9. Intelligent Data Platform

10. Intelligent Data Platform

11. Enterprise-Class Data Integration Scalable Integrations Connect to data Multithreaded architecture Comprehensive transformations Profile your data Cleanse your data Data Quality Cleanse data Text mining Identify dirty data Unlock Your Data

12. Rich Connectivity Extensive Connectivity Standards-based support XML, flat files, and Excel Binary files BizTalk, MS Message Queues Oracle, DB2, Teradata, SAP BW,and SQL Server Partner ecosystem Change Data Capture Transparently capture changes Real time integration Unstructured data OLTP Legacy data: Binary files Application database Change Tables Unlock Your Data DW

13. Rich Connectivity Data Providers ODBC SQL Server SAP NetWeaver BI SQL Server Report Server Models SQL Server Integration Services Teradata XML OLE DB DB2 SQL Server Data Mining Models MySAP Oracle SQL Server Analysis Services Unlock Your Data Hyperion Essbase

14. Central Manageability Trusted data storage More secure data access Flexible administration Reduced management costs Unified, end-to-end platform manageability Centralized management Efficient management of mixed workloads Resource governance & monitoring Unlock Your Data

15. Intelligent Data Platform

16. Intuitive Design Environment Complete development environment Visual development environment Intuitive BI templates and wizards Single tool, multiple technologies Productivity enhancing designers Flexible report layout Rich visualizations Best practice design alerts Audience targeted environments Visual Studio for developers Microsoft Office for business users Deliver Relevant Information

17. SQL Server 2008 BI Design Experience

18. Personalized Data Experience Personalized reports Parameterized reports Automatic delivery of personalized content Customization of enterprise reports End-user targeted analysis User differentiated perspectives Native analysis experience in any language Deliver Relevant Information

19. Scale for Thousands of Users Scalable data warehouse performance Data warehouse query optimizations Efficient data storage Data and backup compression Enhanced partitioning performance Superior analytic processing Streamlined aggregation management Single read-only database for scale out analysis Near real-time data access though proactive caching Robust report processing Single service architecture On-demand processing and nonmemory-bound reports Performance-improving caching options Deliver Relevant Information

20. Intelligent Data Platform

21. Process Aligned Insights Embedded reporting Deliver reports where relevant for users Embed reports into business applications Build dashboards for quick access to rich analytical insights Contextual Analysis Align analysis with business performance monitoring and planning Access data for analysis directly from your Excel spreadsheets Deliver Actionable Insight

22. Interactive Data Navigation Drill down for seamless of navigation through data layers Multiple report outputs from a single base report Enriched data display using sub-reports Predefined navigation patterns using actions Cascading parameters for optima relevancy Drive action from discoveries Link a report or analysis item to information located elsewhere Available as URL, reporting, and drill-through actions Deliver Relevant Information

23. Universal Reach through Microsoft Office Reach more desktops Access to SSAS cubes directly through Excel Predictive analysis through Excel Report rendering directly in Word and Excel Extend SharePoint with rich reporting Combine collaboration and workflow capabilities with managed reporting Centralized publishing, viewing, management, and delivery of reports through SharePoint Accelerate performance management Access to thin analytical client for rich data exploration Close loop analysis tied to performance monitoring and planning Deliver Relevant Information

24. Deliver Through Office Analyze data in Excel Publish reports andanalysis to SharePoint SQL Server Collaborate and share reports, analysis, and scorecards Render reports inMicrosoft Office

25. Intelligent Data Platform

26. SQL Server BI Business User Experience

28. 500+ unique reports, 1,500+ users, SSIS, SSRS, SSAS

29. Catering Planning System used in 2,300 hotels

30. 25% time savings in catering forecast generation

31. 2-TB DW, originally migrated from Informix

32. 300 users, complex query, OLAP, and data mining

33. 700 restaurants, 30,000 users, 700+ concurrent

34. OLTP/LOB reporting on inventory & sales data

35. Reporting on 1.6 TB of data, 35K+ Tx/Min

36. 325 concurrent connections

37. 3-TB retail data warehouse on HP Superdome

39. Appendix

40. SQL Server 2008Accelerate Your Data Warehousing Deliver Deliver relevant information Drive actionable insights Share insights Manage Predictable response Simplified management Scale across mixed workloads Build Connect to data Integrate your data Develop visually Comprehensive Data Warehouse

41. New with Microsoft SQL Server 2008Data Integration and Data Warehousing Scale and manage large numbers of users and data Improved query performance on large tables Queries optimized for data warehousing scenarios Increase I/O performance with efficient and cost-effective data storage Manage concurrent workloads of ad-hoc queries, reporting, and analysis Integrate growing volumes of data Optimize your ETL performance byidentifying data in your largest tables Reduce the data load volumes by capturing operational changes in data Simplify your insert and update data processing Profile your information to identify dirty data

42. Reporting Services 2008Deliver Enterprise Reports Author Reports that Have Impact Powerful Designers Flexible Report Layout Rich Visualizations Manage Enterprise Workload Enterprise Scale Platform Central Deployment Strong Manageability Deliver Personalized Reports Interactive Reports Rendering in the Format Users Want Delivery to Location Users Want Web Report Embed Reporting XML

43. New with Microsoft SQL Server 2008 Reporting Services Experience

44. Analysis Services 2008 Drive Pervasive Insights Design Scalable Solutions Productivity-enhancing designers Scalable infrastructure Superior performance Extend Usability Unified meta data model Central KPI manageability Predictive analysis Deliver Actionable Insight Optimized Office interoperability Rich partner extensibility Open, embeddable architecture

45. New with Microsoft SQL Server 2008Analysis Services

46. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.