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1© World Education Services. All rights reserved.© World Education Services. All rights reserved.
2© World Education Services. All rights reserved.
About the Research
 Research Questions:
• What are the emerging student
mobility trends for international
recruitment?
• How are admissions officers
responding to a new paradigm for
international recruitment?
 About the survey:
• Sent to admissions professionals in
the U.S. from WES subscribers list
from January 31st to February 19th,
2018
• Report analyzes the responses of 139
participants from 139 schools
Download
here:
WES.org/newparadigm
3© World Education Services. All rights reserved.
Forthcoming Research Report
 Research Questions:
• How do current international students and
alumni perceive their experiences at U.S.
HEIs?
• To what extent do current international
students and alumni perceive that
institutional support services meet their
needs?
4© World Education Services. All rights reserved.
New International Student Enrolment in the
U.S. has Plummeted 10% Since 2015/16
173,121
200,460 202,970
214,490
228,467
250,920
270,128
293,766
300,743
290,836
271,738
-10%
-5%
0%
5%
10%
15%
20%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
New International Student Enrolment U.S.: 10 Year Trends
New International Student Enrollment YoY Change
Source: Institute of International Education
5© World Education Services. All rights reserved.
Political Environment and Visa Delays/Denials are the
Biggest Factors for Not Meeting Enrolment Targets
24%
36%
42%
43%
44%
45%
51%
52%
60%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Students opting for higher education in home country
Increased competition from other institutions within the
U.S.
Political or economic issues in students' home countries
Lack or loss of government-sponsored scholarship
programs in students' home countries
Concern about securing an internship or the future of
CPT/OPT
Rising cost of tuition
Increased competition from institutions in other
countries
Concern about securing a job or work visa in the U.S.
after studies
Increased visa delays or denials
Political environment in the U.S.
Which, if any, of the following had a negative impact on your institution in
terms of meeting international enrolment targets?
(n=139)
Source: World Education Services, 2018
6© World Education Services. All rights reserved.
International Students are Highly
Concerned with Gun Violence in the U.S.
55%37%
8%
I am worried about gun
violence in my local
community. (n=1,921)
Overall disagree Overall agree Not sure
68%
25%
7%
I am worried about gun
violence at my institution.
(n=1,921)
Overall disagree Overall agree Not sure
Source: World Education Services, 2019
7© World Education Services. All rights reserved.© World Education Services. All rights reserved.
8© World Education Services. All rights reserved.
Indian Graduate Enrolment Declined 8.8%
in 2017/18
12,677
16,521
19,302
21,977 23,346
61,058
85,055
101,850
104,899
95,651
73,735
101,576
121,152
126,876
118,997
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2013/14 2014/15 2015/16 2016/17 2017/18
Indian Enrolment at U.S. H.E.I.s
Undergraduate Graduate Total
Source: Institute of International Education
9© World Education Services. All rights reserved.
Over 50% of Students Surveyed Want to
Work in the U.S. Post Graduation
30%
22%
19%
10%
3%
2%
3%
11%
0%
5%
10%
15%
20%
25%
30%
35%
OPT or
Academic
Training and
then return
home
Work in the
U.S. as long as
possible
Pursue further
education in
the U.S.
Return home
immediately
Move to a third
country after
working in the
U.S.
Move to a third
country
immediately
after graduation
Other Not sure
What is your primary plan for after graduation? (Current students: n=1,463)
Source: World Education Services, 2019
10© World Education Services. All rights reserved.
73% of Institutions are Changing their Recruitment
Strategies in Response to Declining Student Interests
39%
34%
27%
Has your institution altered your recruitment strategy due to
changing international student interest?
(n=139)
Yes, we have already
altered our strategy
Yes, we are developing an
alternative strategy (or plan
to soon)
No
Source: World Education Services, 2019
11© World Education Services. All rights reserved.
International Enrollment Managers are
Turning to Social Media to Mitigate Declines
33%
38%
45%
46%
47%
47%
52%
63%
66%
66%
72%
78%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Recruitment staff
Development of dual degree programs
Foreign travel for recruitment
Incorporation of pathway program(s)
Scholarships for international applicants
Advertising and marketing budget
Use of agents
Networking w/intl counselors
Use of recent international alumni
Enhanced marketing automation
Backyard recruitment for international students
Use of social media
How do you plan on reallocating or changing usage of the following institutional
resources and recruitment strategies for the 2018-19 application cycle?
(n=95)
Selected “increase” or “significantly increase”
Source: World Education Services, 2019
12© World Education Services. All rights reserved.
#YouAreWelcomeHere
13© World Education Services. All rights reserved.
#YouAreWelcomeHere
48%
52%
HAS YOUR CAMPUS
PARTICIPATED IN THE
#YOUAREWELCOMEHERE
CAMPAIGN?
(N=109)
Yes No
14%
86%
HOW EFFECTIVE DO YOU BELIEVE THE
#YOUAREWELCOMEHERE CAMPAIGN
WAS ON EASING PROSPECTIVE
INTERNATIONAL STUDENTS' CONCERNS
ABOUT STUDYING IN THE U.S.?
(N=50)
Not effective Effective
Source: World Education Services, 2018
14© World Education Services. All rights reserved.
#YouAreWelcomeHere
19%
23%
48%
63%
63%
0% 20% 40% 60% 80%
Created and distributed #YouAreWelcomeHere branded
products
Hosted a #YouAreWelcomeHere campus event
Added information about #YouAreWelcomeHere to
admission material or to university website
Used the #YouAreWelcomeHere hashtag across social
media
Created a video emphasizing the #YouAreWelcomeHere
message
In Which of the Following Ways Have You Participated
in the #YouAreWelcomeHere Campaign? (n=52)
Source: World Education Services, 2018

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Mr Paul Schulmann

  • 1. 1© World Education Services. All rights reserved.© World Education Services. All rights reserved.
  • 2. 2© World Education Services. All rights reserved. About the Research  Research Questions: • What are the emerging student mobility trends for international recruitment? • How are admissions officers responding to a new paradigm for international recruitment?  About the survey: • Sent to admissions professionals in the U.S. from WES subscribers list from January 31st to February 19th, 2018 • Report analyzes the responses of 139 participants from 139 schools Download here: WES.org/newparadigm
  • 3. 3© World Education Services. All rights reserved. Forthcoming Research Report  Research Questions: • How do current international students and alumni perceive their experiences at U.S. HEIs? • To what extent do current international students and alumni perceive that institutional support services meet their needs?
  • 4. 4© World Education Services. All rights reserved. New International Student Enrolment in the U.S. has Plummeted 10% Since 2015/16 173,121 200,460 202,970 214,490 228,467 250,920 270,128 293,766 300,743 290,836 271,738 -10% -5% 0% 5% 10% 15% 20% 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 New International Student Enrolment U.S.: 10 Year Trends New International Student Enrollment YoY Change Source: Institute of International Education
  • 5. 5© World Education Services. All rights reserved. Political Environment and Visa Delays/Denials are the Biggest Factors for Not Meeting Enrolment Targets 24% 36% 42% 43% 44% 45% 51% 52% 60% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% Students opting for higher education in home country Increased competition from other institutions within the U.S. Political or economic issues in students' home countries Lack or loss of government-sponsored scholarship programs in students' home countries Concern about securing an internship or the future of CPT/OPT Rising cost of tuition Increased competition from institutions in other countries Concern about securing a job or work visa in the U.S. after studies Increased visa delays or denials Political environment in the U.S. Which, if any, of the following had a negative impact on your institution in terms of meeting international enrolment targets? (n=139) Source: World Education Services, 2018
  • 6. 6© World Education Services. All rights reserved. International Students are Highly Concerned with Gun Violence in the U.S. 55%37% 8% I am worried about gun violence in my local community. (n=1,921) Overall disagree Overall agree Not sure 68% 25% 7% I am worried about gun violence at my institution. (n=1,921) Overall disagree Overall agree Not sure Source: World Education Services, 2019
  • 7. 7© World Education Services. All rights reserved.© World Education Services. All rights reserved.
  • 8. 8© World Education Services. All rights reserved. Indian Graduate Enrolment Declined 8.8% in 2017/18 12,677 16,521 19,302 21,977 23,346 61,058 85,055 101,850 104,899 95,651 73,735 101,576 121,152 126,876 118,997 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2013/14 2014/15 2015/16 2016/17 2017/18 Indian Enrolment at U.S. H.E.I.s Undergraduate Graduate Total Source: Institute of International Education
  • 9. 9© World Education Services. All rights reserved. Over 50% of Students Surveyed Want to Work in the U.S. Post Graduation 30% 22% 19% 10% 3% 2% 3% 11% 0% 5% 10% 15% 20% 25% 30% 35% OPT or Academic Training and then return home Work in the U.S. as long as possible Pursue further education in the U.S. Return home immediately Move to a third country after working in the U.S. Move to a third country immediately after graduation Other Not sure What is your primary plan for after graduation? (Current students: n=1,463) Source: World Education Services, 2019
  • 10. 10© World Education Services. All rights reserved. 73% of Institutions are Changing their Recruitment Strategies in Response to Declining Student Interests 39% 34% 27% Has your institution altered your recruitment strategy due to changing international student interest? (n=139) Yes, we have already altered our strategy Yes, we are developing an alternative strategy (or plan to soon) No Source: World Education Services, 2019
  • 11. 11© World Education Services. All rights reserved. International Enrollment Managers are Turning to Social Media to Mitigate Declines 33% 38% 45% 46% 47% 47% 52% 63% 66% 66% 72% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Recruitment staff Development of dual degree programs Foreign travel for recruitment Incorporation of pathway program(s) Scholarships for international applicants Advertising and marketing budget Use of agents Networking w/intl counselors Use of recent international alumni Enhanced marketing automation Backyard recruitment for international students Use of social media How do you plan on reallocating or changing usage of the following institutional resources and recruitment strategies for the 2018-19 application cycle? (n=95) Selected “increase” or “significantly increase” Source: World Education Services, 2019
  • 12. 12© World Education Services. All rights reserved. #YouAreWelcomeHere
  • 13. 13© World Education Services. All rights reserved. #YouAreWelcomeHere 48% 52% HAS YOUR CAMPUS PARTICIPATED IN THE #YOUAREWELCOMEHERE CAMPAIGN? (N=109) Yes No 14% 86% HOW EFFECTIVE DO YOU BELIEVE THE #YOUAREWELCOMEHERE CAMPAIGN WAS ON EASING PROSPECTIVE INTERNATIONAL STUDENTS' CONCERNS ABOUT STUDYING IN THE U.S.? (N=50) Not effective Effective Source: World Education Services, 2018
  • 14. 14© World Education Services. All rights reserved. #YouAreWelcomeHere 19% 23% 48% 63% 63% 0% 20% 40% 60% 80% Created and distributed #YouAreWelcomeHere branded products Hosted a #YouAreWelcomeHere campus event Added information about #YouAreWelcomeHere to admission material or to university website Used the #YouAreWelcomeHere hashtag across social media Created a video emphasizing the #YouAreWelcomeHere message In Which of the Following Ways Have You Participated in the #YouAreWelcomeHere Campaign? (n=52) Source: World Education Services, 2018

Editor's Notes

  1. The threats to withdraw students from Canada came as part of a broader diplomatic dispute. The Saudi government on Sunday ordered the expulsion of Canada’s ambassador to the kingdom and announced a halt to “all new business and investment transactions with Canada” in response to tweets from Canada’s foreign affairs minister, Chrystia Freeland, and the ministry's Twitter account criticizing the arrest and detention of civil society and women’s rights advocates, including the dissident blogger Raif Badawi, who was sentenced in 2014 for the crime of insulting Islam, and his sister, the women’s rights activist Samar Badawi. A spokesman for Saudi Arabia's education ministry said on Twitter that the ministry is "working on preparing and implementing an emergency plan to facilitate the transfer of our students to other countries."
  2. Student recruitment in a digital world Can a single tweet change the course of thousands of students considering studying abroad? If so, are institutions equipped to support students when they most need it and prepared to be the voice of reason? International competition for high quality students and young researchers continues to grow apace. At the same time, the world of international recruitment is being radically changed by digital technologies. These present significant opportunities to reach and attract many more potential applicants, as well as to provide better student support. The same technologies, however, are profoundly affecting the decision-making choices of students and young researchers, as social media creates alternative realities and changes their perceptions of countries and institutions.  How can HEIs best navigate this complexity? Presenting new research and case studies, our speakers argue that the answer is two-fold. It lies in using smart, real-time data to inform us how students are responding and behaving in an ever-evolving global stage - and having real people there for students and young researchers to turn to. A new study outlines the impact of global, social and political events on early search activity, examining online behaviour and student perceptions across the UK, US, Canada, Australia and New Zealand. A second study, based on surveys of higher education professionals in the US, provides evidence-based insights into changes in enrolment patterns as they played out in real time. Finally, a case study of the European Euraxess network examines how online tools and face-to-face services might be integrated for HE recruitment. The session asks: How can HEIs better understand student decision-making. How can they remain the guiding force that students trust in times of rapid news cycles? How should HEIs balance digital tools and face-to-face support? SPEAKERS Mr Simon Emmett, CEO, IDP Connect (UK). Mr Paul Schulmann, Associate Director of Research, World Education Services (USA). Dr David Glowsky, Acting Head of International Strategy Office, Humboldt-Universitaet zu Berlin (Germany).
  3. currently enrolled plus recent graduates (graduated one year ago or less) https://thepienews.com/news/indian-media-highlights-student-shootings-in-us/
  4. The first use of the hashtag in international education was by Study Group in their November 2016 video featuring six of their university clients—James Madison University, University of Vermont, Roosevelt University, Merrimack College, Long Island University in Brooklyn, and the City College of New York. Spurred on by Study Group, Temple University created a very successful video  of its own in late November. Beginning with her idea for Temple’s video, Jessica Sandberg, director of international admissions at Temple University, saw a great opportunity to advance this concept into a national campaign for U.S. higher education. Jessica began to promote the idea across social and professional networks. With the support of organizations like AIRC and NAFSA, the campaign began to receive increased attention from media, such as The Chronicle of Higher Education and The PIE Higher Education News. By mid-February 2017, more than 100 colleges and universities were participating. Today, Temple University manages the official #YouAreWelcomeHere Twitter account, Facebook page and website in support of more than 300 participating institutions and countless organizations.