Ron McGrath, CTO and Co-Founder of HighRoad Solution, discusses the value of data integration between membership management systems and eMessaging systems.

1. HIGHROAD SOLUTION
USER GROUP CONFERENCE
Data Highways: Transporting
Member Data through
Integration
June 6, 2013 • WASHINGTON, DC
Ron McGrath, CTO
HighRoad Solution

2. 06/04/13

3. AMS/Database
Integration Flow

4. Discovery Process

5. Member Syncing

6. Syncing Time Zone

7. Segmentation Syncing

8. Email Preference Center
Basic Member

9. Email Preference Center
Leader

10. Email Preference Center
Multilingual

11. Email Preference Center
Multilingual

12. Email Preference Center

13. Email Preference Center
Button to confirm opt-out

14. Analytics

15. Invalid Emails

16. Transactional Messages

17. Break-out