Philanthropy in a digital age
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A presentation for fundraisers and fund development managers on how technology and specifically data is influencing the philanthropic industry
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Philanthropy in a digital age
- 1. Philanthropy in a Digital Age: 2013 How Cloud Computing & Big Data Influence the Social Profit Sector Monday, May 27th – 1:30pm Gena Rotstein, CEO Place2Give.com gena@dexterityconsulting.ca @Place2Give 403-860-7572
- 2. Financial: The way that money flows into the charitable sector is changing due to the information available to donors and their advisors. Operations: The way that charities operate is going to shift significantly due to the rapid growth and shift in data related technology. Policy: Government is going to be required to address holes in legislation as the philanthropic industry evolves. Thesis
- 3. The intersection of technology and social change Implications on charity/NPO workflow Ethical questions Key Learnings
- 4. What data are you collecting? http://www.emeraldinsight.com/content_images/fig/1190140605001.png
- 5. Photo credit: Steve Jurvetson/Flickr
- 7. Why the Cloud? The main relevant features: Resource/storage virtualization Scalability and elasticity Efficiency of resource sharing Usage optimizing/optimized by usage Ease of usage Fast information sharing, delivery and control Accessibility Anonymity
- 8. “Unlike in past eras, social sector organizations are now in direct control of a mass media communication medium, more powerful than any that proceeded it” - The Communications Network
- 9. Information Flow Donor Advisor Charity
- 10. The Power of Networks
- 12. The evolution of charity financial transactions
- 13. Source: Network for Good, 2012
- 14. What is the data? Who owns it? Who manages it? Image: Google Charity
- 16. Charities (annual reports, business plans, project plans, financials) Donors (testimonials, search patterns, profiles) News Aggregators – Google News, Social Media (Twitter, LinkedIn, Facebook, YouTube) 3rd party partners & public sources – CRA, Charity Intelligence, Katipult, Dexterity Consulting, Fraser Institute, Imagine Canada Place2Give
- 17. Charity Profiles Donor Type/Fit Score Operations Outcomes Risk Financial Management Community Engagement Maverick Steady Informed Psychographic Analysis
- 18. Place2Give Database API #1 API #2 API #3 Advisor Toolbox Data Resale Corporate Giving Portal ~1100 users/mo researching 2 charities ~$3MM transacted annually from data
- 19. What is the data used for? Funders Start conversations Find opportunities Make decisions Share stories Influence policy Drive impact Charities Building new businesses Identifying new solutions Source strategic partners Influence policy Drive impact Lead the conversation Identify market opportunities Understand competition Find opportunities Share stories Drive impact Social Enterprises
- 21. Creative Economy
- 22. Collective Impact Source: Collective Impact – Kramer, FSG Consulting
- 23. Technology & Collective Impact Joe Agency #1 City Emergency Response Unit Place2Give Geotagging/Geo-location Mobile Tech company/App Developer Geotagging + Geo-location + Frontline Agency + Emergency Responder Community Engagement and Disaster Relief Strategy
- 25. Ethical Context Correlation vs. Causality The shifting of control from users to the third parties The storage of data in multiple physical locations across many servers around the world possibly owned and administrated by many different organizations The interconnection of multiple services across the cloud Wisdom of crowds
- 26. Ethical Applications Relationship between charities and stakeholders Anonymity Publication of annual financial statements Accountability Use of data – Function Creep Relationship between charities and Cloud Companies Patriot Act and who has access Exercising control over personal data Ownership
- 27. Digital Legacy Planning How data is influencing the estate planning and planned giving conversations Photo credits: kipling.com; myoklg.com; loganmanzer.wordpress.com
- 28. How will you use data to further your organization’s mandate? Descriptive – reporting & dashboards Diagnostic – finding problems Predictive Analytics – forecasting & risk assessment Prescriptive Analytics – business optimization
- 29. Book List Philanthrocapitalism Giving 2.0 Giving Well The Art of Giving End of Fundraising Impact Assets Uncharitable MFG Change, Generating Social Capital, Charity Hive - Blogs The Creative Class The Blue Sweater Soul of a Citizen The HIP Investor Harvard Business Review, Stanford Social Innovation Review
- 30. References Network for Good The Communications Network Stanford Social Innovation Review Un:Common Innovation “The Ethics of Cloud Computing: A Conceptual Review” by Timmermans, Job et al. “Big Data: A revolution that will transform how we live, work and think” by Viktor Mayer-Schoenberger CBC – Spark episode 218 “The Human Face of Big Data” by Rick Smolan
- 31. Contact information Gena Rotstein, Chief Conversationalist 403-860-7572 gena@dexterityconsulting.ca @Place2Give www.place2give.com
Editor's Notes
- Why is this relevant to the charitable sector, what are some of the ethical questions, bleeding edge technology and how this will affect charities’ work flows. Explore ethical questions like – what are the obligations of where donor data is stored?, how does posting a PDF of annual report with donor names infringe on privacy?, what is NOSZA? How does this affect my donor’s rights or my organizations Code of Ethical Fundraising, what role can/should charities play in shaping what this looks like? Participants will be asked to submit their questions in advance so that up-to-date information can be provided.
- So in this new economy, who is influencing whom?
- LinkedIn Labs – social networking image… what’s your organizations value?Self reflection exercise.
- The fourth premise is that we are in the beginning stages of a revolution:To quote iGenTribe.com - “Skills have been replaced by knowledge. Attitude has replaced experience. Leadership has replaced management.”Just look at Facebook or Google +. In Facebook, you have friends and fans. You can unfriend a friend and unlike an organization just by clicking a button. Or in Google you can create online cliques of friends by cataloguing and categorizing as you see fit.This shift in how we define community is also changing how we raise funds. Technology is allowing us to crowdsource financing either through donations, micro-loans, micro-donations, crowdfunding projects and raising start-up capital for new ventures. Technology is allowing us to move back to a village capital model where all ships rise on the collective success. This is the new economy and one that is going to shape the way that charities raise funds for the next three generations.
- Data cross licensing
- Data cross licensing
- Lucy Bernholtz put together a timeline of the business of philanthropy a few years ago. This chart shows the way that people are interacting in the charitable space. It is no longer seen as a repository of “good feelings and money for good.” The charitable sector is sophisticated and complex. Like any industry, the philanthropic market now includes formalized corporate structures, academic reviews, regulations and standards and ways of measuring growth and change.This leads me into my third premise:Philanthropy is dead.Charities are no longer just operating because it is the right thing to do. There is a competitive landscape. I am going to pick one type of group because they have great market visibility... Breast Cancer.Just looking at Calgary’s market there are 15 organizations that deal with breast-cancer related issues. These organizations range from pre-and post-care support, to research and development, to family support, to religious-based support groups. One way that they are trying to “compete for donor support” is by diversifying their organizations product and service offerings. Ultimately what this means is that there is duplication in the market. How donors manage this duplication moving beyond just the emotional connection, there is now a need for donors to understand difference between one support group service offered through agency Y and another support group service offered through agency X. Don’t get me wrong, emotions and who is asking is still very much an influencing factor.Because of this new competitive landscape, the exchange between those that are financing the organization (i.e. Donors), those that are benefiting from the organization, those that are regulating the organization, and those that are working within the organization is no longer ONLY goodwill based.Don’t get me wrong, people are still donating. Charitable decisions are still predominantly made based on emotions first. But long-term engagement with donors, whether they are individuals, family foundations, large corporations or small businesses are built around expectations. Those expectations include some sort of exchange. That exchange can be as simple as a thank you note or as complex as a Social Return on Investment review.This means that the way organizations approach accessing funds has to shift.
- Local examples:DIRTTConscious BrandsBenevity
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