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The Privacy Illusion

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Privacy in today’s connected world is an illusion. All of our transactional data, both online and real-world can be mined. If someone truly wanted access to your information, they could have it with relatively little effort. As a result, privacy has begun to be regarded as a luxury item. What are the risks associated with your behavior? Why are data breaches so prevalent? What can you do to protect yourself? In this presentation, I share subject matter expertise derived from data security research and project-specific cybersecurity trend analysis. I share some practices I’ve developed in an effort to be better educated personally and make more informed choices about my own behavior.

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The Privacy Illusion

  1. 1. Mary Aviles Principal, Connect 4 Insight The Privacy Illusion January 3, 2018 Developed for:
  2. 2. Is NOTHING private?
  3. 3. 3 Technological advances continue to proliferate
  4. 4. 4 More data = more to breach
  5. 5. 5 We are willing to make significant trade-offs for convenience
  6. 6. 6 We broadcast all kinds of information about ourselves
  7. 7. 7 Predictive analytics can reveal surprising things about you AND your friends https://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_ say_more_than_you_might_think
  8. 8. Marketers are trying to derive insights to inform communication & innovation
  9. 9. 9 “Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale. The company (perfectly legally) bought consumer datasets – on everything from magazine subscriptions to airline travel – and uniquely it appended these with the psych data (developed earlier using Facebook ‘likes’) to voter files. It matched all this information to people’s addresses, their phone numbers and often their email addresses…the personality data enabled Cambridge Analytica to craft individual messages. Finding ‘persuadable’ voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants ‘swamping’ the country. The key is finding emotional triggers for each individual voter.” https://www.theguardian.com/technology/2017/may/07/the-great- british-brexit-robbery-hijacked-democracy
  10. 10. 10 MIT did a study where they changed the gender of a driverless car. When the car did something wrong, [respondents] were more forgiving when it was female versus when it was genderless or masculine. – HBR Ideacast, 12/12/2017 We are trusting of technology
  11. 11. “There are three types of people in the world: 1. Those who have been hacked 2. Those who will be hacked 3. And those who are being hacked right now Falling victim to public Wi-Fi’s dangers is a question of when, not if.” 11 “More people are leery of public Wi-Fi than public toilet seats” and yet… “70 percent of people connected to non-secure Wi-Fi networks at [both the 2016 Republican and Democratic National Conventions].” https://hbr.org/2017/05/why-you- really-need-to-stop-using-public-wi-fi
  12. 12. What to DO?
  13. 13. 13 Consent: to be informed consumers we need to understand and evaluate the trade offs
  14. 14. If you are not paying for it, you’re not the customer; you’re the product being sold. [Andrew Lewis on MetaFilter https://www.metafilter.com/95152/Userdriven-discontent#3256046]
  15. 15. 15 Consider the cost of privacy in today’s society  We routinely choose “free” services over paid models  We’ve become conditioned to expect personalization (and the related efficiencies)  We reward entities that deliver “radical convenience” with our loyalty, word of mouth
  16. 16. 16 Privacy is a major product feature (or failure)
  17. 17. 17 Privacy has become a luxury good • Secure platform that can protect passwords, banking information, pictures, videos, and messages • Stores information in a high- security bunker in the Swiss Alps • Unlocked including via TouchID and face recognition • $53/year • Israel-based technology company Military grade privacy protection (chip-to-chip 256-bit encryption activated by a physical switch that places the cellphone in its secure mode) • In secure mode, the device only connects with other Solarin handsets • $13,000 Android smartphone • Designed by Edward Snowden and well-known hacker Andrew Huang • Connects to a phone's radio transmitters, and shows when the cellular, Wi-Fi or Bluetooth connection is being used to share or receive data • The case acts as a kind of 'kill switch' that disconnects the phone's power supply when unwanted data sharing is occurring
  18. 18. 18 The Privacy Paradox: People’s behaviors suggest they don’t care as much about privacy as they say. Although they like the idea of privacy, they don’t seem to value their data enough to take concrete steps to protect it. – Harvard Business Review, 12/2017 https://hbr.org/2017/12/what-would-you-pay-to-keep-your-digital- footprint-100-private
  19. 19. Lock up your data, make it harder to use 19 Hackers (objective: money) Marketers/Corporations (objective: drive behavior) Hide your identity, and use encrypted platforms (e.g., Google Incognito Window) Other People (objective: various, e.g., 39% of all data breaches are internal) Use privacy settings, encrypted platforms, encrypted data Government (objective: various) Requires “intense” technology to erase your digital prints Personal cybersecurity priorities depend upon where the risk originates https://hbr.org/2017/12/which-of-your-employees-are-most-likely-to-expose- your-company-to-a-cyberattack
  20. 20. 20 “After last week's MacOS High Sierra root access glitch and this week's HomeKit bug— which allowed hackers to remotely control smart home products such as smart locks and garage door openers—it might be time to reevaluate Apple’s reputation as software security model citizen.” – Wired Newsletter 12/10/2017 Corporate repercussions are considerable
  21. 21. 21 Security is a mindset; organizations must educate & re-educate • CIOs and CISOs need a primer on the business • Security should be factored in when planning new products/services • All employees should be taught about cybersecurity • Incident-response plans/team should be developed • Security-mindedness should be built into the culture https://hbr.org/2017/11/boards-should-take-responsibility-for- cybersecurity-heres-how-to-do-it
  22. 22. 22 Systemic changes are coming… “You’re starting to see the early signs of governments that when you’re born you’ll have an identity that sits on the blockchain, and you’ll have your own private data locker, and you’ll will be very much in control and that you will be able to give permission to companies and institutions to access that data…that’s coming but, that’s a longer time frame…” – HBR Ideacast, 12/12/2017
  23. 23. 23 1. Security freeze http://consumersunion.org/research/consumers-unions-guide-to- security-freeze-protection/#MI 2. Print your credit report quarterly www.annualcreditreport.com 3. Opt out of credit card offers https://www.optoutprescreen.com/?rf=t 4. Consider the risk …in the meantime 5. Educate yourself 6. Vary your online behavior, use incognito browsers 7. Don’t use public Wi-Fi to access sensitive sites 8. Only use HTTPS encrypted sites when in public 9. Buy unlimited data plan and stay off Wi-Fi completely
  24. 24. 24 Educate yourself & consider the risks http://transmitter.ieee.org/iot-2017/rooms
  25. 25. Only the paranoid survive. [Andrew Grove, Intel co-founder]
  26. 26. Thank You! 26 C O N T A C T Mary Aviles mary@connect4insight.com www.connect4insight.com 248.633.5135 @connect4insight

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