Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Things You Need To Know When Thinking About Market Research


Published on

A primer to a market research mindset for small business owners.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

5 Things You Need To Know When Thinking About Market Research

  1. 1. Mary Aviles Principal, Connect 4 Insight Developed for: February 2018 5 Things You Need To Know… …when thinking about market research
  2. 2. 2 It’s more than surveys
  3. 3. 3
  4. 4. 4 It doesn’t have to be cost prohibitive
  5. 5. 5 Inventory what you do AND don’t know
  6. 6. 6 Usually, what you don’t know is the answer to “Who is your target?”
  7. 7. Who is your minimum viable audience? “Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve…it's the simplest way to matter. Your quality, your story and your impact will all get better. And then, ironically enough, the word will spread.” – Seth Godin
  8. 8. 10 Agile development bakes in research steps
  9. 9. 11 Parting Thoughts: 1. Learn from everything 2. Read, read, read some more 3. Curate your social media feed 4. Try new things, meet new people, ask questions (bubble hop) 5. Keep track (, Evernote) 6. Identify (and save) connections (CapsuleCRM)
  10. 10. Thank You! 12 C O N T A C T Mary Aviles 248.633.5135 @connect4insight