A primer to a market research mindset for small business owners.

1. Mary Aviles
Principal, Connect 4 Insight
Developed for:
February 2018
5 Things You Need To Know…
…when thinking about market research

2. 2
It’s more than
surveys

3. 3

4. 4
It doesn’t have to be
cost prohibitive

5. 5
Inventory what
you do AND
don’t know

6. 6
Usually, what
you don’t
know is the
answer to
“Who is your
target?”

7. Who is your minimum viable
audience?
http://sethgodin.typepad.com/seths_blog/2017/07/in-search-of-the-minimum-viable-audience.html
“Stake out the smallest market
you can imagine. The smallest
market that can sustain you,
the smallest market you can
adequately serve…it's the
simplest way to matter.
Your quality, your story and
your impact will all get better.
And then, ironically enough,
the word will spread.”
– Seth Godin

8. 10
Agile
development
bakes in
research
steps

9. 11
Parting Thoughts:
1. Learn from everything
2. Read, read, read some more
3. Curate your social media feed
4. Try new things, meet new
people, ask questions (bubble
hop)
5. Keep track (List.ly, Evernote)
6. Identify (and save)
connections (CapsuleCRM)

10. Thank You!
12
C O N T A C T
Mary Aviles
mary@connect4insight.com
www.connect4insight.com
248.633.5135
@connect4insight