Unified commerce platforms break down barriers between sales, marketing, and customer experience data from various sources to provide a single view of the customer. This involves collecting, cleansing, normalizing, and analyzing data from point of sale, e-commerce, mobile payments, in-app activity, and more to generate insights and influence behaviors through ongoing segmentation, transaction analytics, and digital campaign ROI analytics. The goal is to simplify and automate the use of previously siloed data to optimize personalization now and preserve context for the future.

1. Data convergence &
personalization in retail

2. Unified Commerce is the
breakdown of barriers and
silos – a single approach to
your sales, marketing and
customer experience,
wherever the customer
happens to be.

3. Unified commerce
platforms simplify and
automate the
convergence & use of
previously siloed data:

4. Collect data from diverse sources
Ingest

5. Correct any problems with the data
Cleanse

6. Organize and structure the data
Normalize

7. Analyze the data
Analyze

8. Data from in-store Point of
Sale, mobile payments and
e-commerce checkouts.
Transaction Analytics

9. Data on in-app
activity, redemptions,
tray and basket
value, loyalty status,
device interactions
and more.
Digital
Campaign
ROI Analytics

10. Data on expected lifetime value, loyalty, buying
behaviors, connectedness, location, media
preferences and more for ongoing segmentation.
Segmentation Analytics

11. Get actionable information from the data
Insight

12. Use the data to guide valuable behaviors
Influence

13. Along with optimizing converged data now, it’s important
to preserve context that may be needed in the future.

14. www.vmob.com
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