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Five “Big Data”
Visualizations
Every Brand
Needs
A Wealth of Insights
Within billions upon billions of daily discussions across the
open “big data” social universe is a we...
Journey Mapping
From shoppers to consumers to patients, mapping the detailed
experiences and decisions of your brand’s aud...
Path-to-Purchase
The “red zone” of the journey is the path-to-purchase, detailing
specific consumer decision points, consi...
Persona Segmentation
Detailed, multidimensional audience segmentation can help
marketers understand attitudes, affinities ...
State-of-Mind Tracking
Highly specific audience state-of-mind tracking and
sentiment measurement for…
…deep understanding ...
Demand Discovery
Identification of specific activities and interests
related to your brand’s use…
…to guide media planning...
Empower Your Brand
For more insight on how “big data” social intelligence can
strategically drive your brand or to request...
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Five "Big Data" Visualizations Every Brand Needs

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Five "Big Data" Visualizations from the Open Social Media Universe Every Brand Needs

Published in: Business, Technology
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Five "Big Data" Visualizations Every Brand Needs

  1. 1. Five “Big Data” Visualizations Every Brand Needs
  2. 2. A Wealth of Insights Within billions upon billions of daily discussions across the open “big data” social universe is a wealth of intelligence… …on your brand, shoppers, consumers and competitors.
  3. 3. Journey Mapping From shoppers to consumers to patients, mapping the detailed experiences and decisions of your brand’s audience is critical… …to developing strategic engagement to influence those decisions. Patient Journey Map
  4. 4. Path-to-Purchase The “red zone” of the journey is the path-to-purchase, detailing specific consumer decision points, considerations and factors… …to drive a brands messaging, positioning and placement . Automotive Path-to-Purchase
  5. 5. Persona Segmentation Detailed, multidimensional audience segmentation can help marketers understand attitudes, affinities and actions… …to strategically influence engagement channels and promotions. Apple Consumer Personas
  6. 6. State-of-Mind Tracking Highly specific audience state-of-mind tracking and sentiment measurement for… …deep understanding to drive education and adoption. Patient State-of-Mind Tracking
  7. 7. Demand Discovery Identification of specific activities and interests related to your brand’s use… …to guide media planning, channel selection and strategic partnerships. Snack Food Consumer Activity Analysis
  8. 8. Empower Your Brand For more insight on how “big data” social intelligence can strategically drive your brand or to request a copy of our book Social Business Intelligence: Reducing Risk, Building Brands and Driving Growth with Social Media contact: Kevin Glacken Executive Vice President kglacken@listenlogic.com 215.283.6393

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