An overview of 1010data - how we view the retailers & manufacturer markets we serve, the problems we see, and how we solve them

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1010data
Who is 1010data?
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1010data transforms big data into
smart Insights to create the high-
definition enterprise that can anticipate
and respond to change.
Our modern cloud-based analytical intelligence,
consumer insights and alternative data solutions enable
over 850 clients to achieve improved business
outcomes quicker, with less risk. The world’s foremost
companies consider 1010data the partner of choice for
mastering customer touchpoints, optimizing product
portfolio health and digitally renovating operations.
What others are saying…
MagicQuadrantChallengerforData
AnalyticsSolutions
WaveLeaderforCloudBusiness
IntelligencePlatforms
BigDataAnalyticsPlayer

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Our story
Founded in 2000
Data Centers in NJ, VA
and Germany
First Client: NYSE
36 Trillion+
Rows of Data
260+ Employees
Backed by Advance
850+ Clients
Strong Innovation
Agenda

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Just a few of our 850+ clients

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Top US traditional CPG profit1
to total US Corporate profits,
2016-2018, index
(2016=100)
Top US traditional retail profit2
to total US Corporate profits,
2016-2018, index
(2016=100)
1Operating profit (earnings before interest and taxes (EBIT) for US and Canada business of top
CPG manufacturers: ABI, Coca-Cola Company, Colgate-Palmolive Company, General Mills,
Kimberly Clark, Mondeléz, PepsiCo, P&G, and Tyson.
2Operating profit (EBIT) for US business of top retailers: Ahold Delhaize, Albertsons-Safeway,
Alimentation Couche-Tard (Circle K), Costco, CVS, Dollar General, Kroger, Target, Walgreens
Boots Alliance, and Walmart.
Source: CapIQ; company websites and filings; US Bureau of Economic Analysis
Manufacturers and retailers alike have experienced
significant profit declines in recent years…
We see manufacturers and retailers facing pressure to shift
from product-centric to consumer-centric strategies
…But the application of analytics regularly drives
meaningful increases in the bottom and top line …
…Especially when granular and collaborative
Source: McKinsey analysis
Reduction in
high-performing
employee churn
Digital and
omnichannel
15-25%
Improvement in
spend
effectiveness
Marketing and
personalization
30%
Digital sales
growth
Operations and
supply chain
10-15%
Reduction in
inventory costs
and improved
sell-through
availability
People
analytics
50%
Sales and
marketing
4-5%
Sales growth in
categories
reviewed
Source: 2018 North America Commercial Excellence Benchmarking Survey (question: "Which of the
following is your most granular level of channel/retailer shopper insights?")
Low High
Granularity of customer insights, % of respondents
Channel Customer Format or banner
within a retailer
Store Shopper Segment
Winners Others

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Consumer industries face challenges in establishing granular
and collaborative analytics
Shared knowledge
Transparency breeds trust. Collaborating across the full value chain
deepens relationships with suppliers and improves performance for all,
but current methods are cumbersome, slow-to-value, and lack impact
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Unified data streams
Geographic expansion, M&A, and divided physical/digital strategies
have lead to tech debt and differing fulfillment, distribution, logistics
and systems infrastructure
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Activated insights
Understanding and serving customer experience is integral to further
growing customer loyalty and repeat purchasing, but current practices
are not agile or granular enough to compete
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Problem Solution
We have purpose-built our
technology platform and services
to solve these issues and
transform how retailers and
brands alike establish complete
visibility across channels,
categories and products

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We equip retailers and suppliers with a “self-service” data and
analytics platform to deepen supply chain collaboration
Shared knowledge
New streams of revenue for retailers, proven ROI
for suppliers, and a complete suite of analytical
capabilities for all
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• Pre-built customizable reports
and ad-hoc analysis
• Tiered access & controlled
distribution
• Cell-level governance &
permissions
• Cloud-based login with 24-hour
access
• Security & High Availability
Retailer Suppliers
Loyalty &
Rewards
Category & Brand
Management
On-Shelf Availability
(Planograms)
Sales & Promotions
(Personalization)
Supply Chain
Market Basket
+ More

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We create a single-view for complete visibility across channels,
categories, and products
Weather
Data
Shopping
Cart,
Basket and
Returns
Data
Competitor
Data
Marketplace
Data
Web
Browsing
and Intent
Data
Consumer
Credit
Data
Government,
Economic,
Health and
Census Data
Apps and
Wearable
Data
Syndicated
Data
Providers
System of
Record Data
Internet
of
Things
Websites and
Storefronts
Social
Data
Data Pools,
Registries and
Directories
Loyalt
y Card
Data
Location
-Based
Data
Receipt
Data
Systems of
Engagement
Data
Card
Purchase
Data
Unify Data
Streams
Activate
Insights
Share
Knowledge
Smarter Decisions,
Better Outcomes
“Smart” Data
Streams
Consolidated fulfillment,
distribution, logistics and
systems infrastructure
Unified data streams
Reduction of technical debt and enhanced breadth of insights
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Internal and partner data
feeds enriched with
syndicated and alternative
data products

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We unlock granular analysis, to ever-strengthen customer
offering and continually increase share of wallet
Activated insights
Granular and iterative insights across Trillions of rows of
longitudinal time-series data
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• Spreadsheet-style
analysis in a timeline for
ad-hoc querying
• Pre-built, drillable, flexible,
fast reports for day to day
operations
• Dashboards and reports
for executive level
decisions
• SDKs, R, Python, .NET,
ODBCs for developers
Interoperable with other front-end tools - 1010data
may serve as an agnostic analytics layer
Refreshed daily: analyze yesterday’s sales today -
Provides 2+ years of history
Rapidly prototype analyses and analytic
applications

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Interested in learning more?
Reach out to me - Let’s connect! Oliver J. Madden
Alliance Manager, 1010data
Mobile: +1-603-897-9433
Email: oliver.madden@1010data.com