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Data Collection
Methods
Qualitative
Approach
Quantitative
Approach
‘How’ and ‘Why’ ‘What’
Quantitative
Approach
Cheaper to implement
Standardised so comparisons
can be easily made
The size of the effect can
usually be measured
▪ Limited in their capacity for the investigation and
explanation of similarities and unexpected
differences.
▪ Lack of necessary resources to ensure rigorous
implementation of surveys
▪ Low participation
Mixed Methods
▪ Combining both qualitative and quantitative
research data, techniques, and methods within
a single research framework
Surveys
▪ A good way to gather large amount of
data, providing a broad perspective.
▪ Can be administered electronically, by
phone, by mail, or face to face.
Interviews
▪ Interviews can be conducted face to face
or by telephone.
▪ They can range from in-depth, semi-
structured to unstructured depending on
the information being sought.
Triangulation
▪ Triangulation methods use multiple forms
of data collection, such as focus groups,
observation and in-depth interviews to
investigate the evaluation objectives.

Data collection methods

Editor's Notes

  • #3 Quantitative approaches use a systematic standardised approach and employ methods such as surveys and correlation.
  • #6 Is there a way to achieve both the depth and breadth that qualitative and quantitative methods may achieve individually?