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Once a research design is chosen, it is important to follow systematic procedures to collect relevant and effective data according to clear selection criteria to ensure a successful collection. The means of data collection must be reliable, consistent, and accurate depending on whether the research is authentic or heuristic, analytic or deductive. Examples of qualitative data collection include open observations, record reviews, diaries, interviews, verbal reporting, questionnaires, and tests. The data collection instruments must suit the research goal whenever possible.
