1. PO Box 511 Daniel E. Pinto Home: (732) 409-6004
Allenwood, New Jersey 08720 Mobile: (609) 647-1432
superdp@optonline.net
PHARMACEUTICAL MARKETING PROFESSIONAL
Qualifications Summary:
Broad knowledge of Patient Marketing and Digital Professional Marketing. Experienced in early brand development through mature
product promotion. Relationship Marketing expertise includes multi-channel non-personal promotion. Has directed Patient strategy and led
tactical execution for a nearly $2B diabetes brand for over six years. An innovative, loyal, and flexible leader that focuses on delivering
quality with quantifiable business impact.
Core Strengths:
RELEVANT PROFESSIONAL SKILLS, EXPERIENCE, AND ACCOMPLISHMENTS:
Novo Nordisk Inc, Plainsboro, NJ
Associate Brand Director, Aspart Franchise June 2011 – Present
Senior Brand Manager, NovoLog® Jan 2010 – May 2011
Senior Product Manager, PCP Brand Team Sept. 2009 – Dec. 2009
Manager, eMarketing and Relationship Marketing Aug. 2007 – Aug. 2009
• Led 2017 tactical and budget planning for Aspart Franchise Product Portfolio (Patient and Professional)
• Patient Lead (Core Launch Team) for commercialization of Novo Nordisk’s next generation rapid acting insulin. Responsible for:
-Launch Strategy, Objectives, and Tactical Plan -Alignment/Co-ordination with global Marketing and MLR
-Customer Insight Generation and Market Research -DTC/Media Strategy (TV, In-Office, Print, Display, Search)
-Positioning, Core Story, and Message Development -Patient Education, RM (Type 1 and Type 2) and .com
-Creative Concept and Campaign Development -Integration with Trade/Pharmacy and PR
• Directed strategic planning and tactical development for NovoLog® Patient, Digital Professional, Professional Conventions, and Trade
-In that time the brand achieved block-buster status, became the Market leader, and had TRx share nearing 50% at its peak
-Developed business cases to gain buy-in and alignment from senior executives on high impact/investment opportunities
• NovoLog® DTC- Collaborated on multiple DTC campaigns and related video productions.
-Directly led the creation of two DTC Television spots
-The latest, “Now I Know”, had a portfolio best Share of Consumer Choice (persuasion) score of +17.3
-“Now I Know” Campaign ROI 2.1:1 (two year)
• ‘DTC Perspectives’ Top 25 DTC Marketers of the Year - 2016 Winner
• ‘DTC Perspectives’ Top PEPP Marketer of the Year - 2015 Winner
• Patient Focused ‘Selling Tools’
-Collaborated with cross functional team to develop branded T2 patient education platform to identify the need for bolus insulin
-Co-developed patient dosing tool to simplify insulin intensification
-Created “NovoLog® Reach”- Patient RM program that offers life-stage based support for T1 diabetes patients and caregivers
-Championed the creation of an innovative Video Based T1 Pediatric starter kit
• Established highly collaborative relationships with all channel specific Centers of Excellence
- Managed dotted-line reporting relationships and inspired peers on the Patient, HCP Digital, and HCP Convention CoE teams
- Key Contributor to award winning Cornerstones4Care Patient Support Program and online Diabetes Health Coach
• Digital Professional Integration
-Integrated NovoLog® Patient resources into the Physician’s workflow through eHR systems
-Initiated program to identify Nurse Practitioners that were aligned to our call-plan HCPs and targeted them non-personally
-Pioneered the use video detailing in conjunction with tele-services as part of a multi-channel non-personal selling approach
-Day to day management of NovoMedLink™, a top ten HCP web portal
 Leads by example and fosters collaboration
 Assesses and properly sets team expectations
 Excellent interpersonal and negotiation skills
 Superior budget and vendor management skills
 Goal oriented with an affinity for measurable results
 Excels when multi-tasking

2. Daniel E. Pinto • Page 2 of 2 • Home: (732) 409-6004 • Mobile: (609) 647 -1432 • superdp@optonline.net
• eRM extended brand team member to Biopharmaceutical brands including NovoSeven®, Norditropin®, Activella®, and Vagifem®.
• Winner Novo Nordisk’s Global “eMarketing Best Practices Award” 2009
-Architected, developed, and deployed innovative “Hormone Therapy RM Coupon Program”
-400k redemptions, generated a positive ROI through a 3% lift in NRx and 35% patient opt-in rate.
Rosetta, Hamilton, NJ Program Manager, CRM Mar. 2007– Aug. 2007
Project Manager, CRM Nov. 2004 – Feb.2007
• Oversaw Project Management team for the Rosetta Healthcare Vertical I
• Mentored four direct reports, discussed business challenges and vetted solutions
• Translated the business objectives into actionable plans for the project group, delivery team, and the IT group.
• Leveled team’s workload to maximize efficiencies and develop employee strengths while keeping the project team fully utilized at 95%
• Created project estimates for Healthcare Vertical I and estimated fees for new business pitches
• Prioritized projects based on business impact and previous “learnings” in an effort to optimize available agency resources.
• Managed the BOTOX® Cosmetic Benefits Program. This fully integrated CRM loyalty program included:
-In-office tools and online registration for patients
-Sales force reporting tool
-Multiple physician locators and a physician biography tool
-The ability to tie segmented consumers back to Allergan products, sales representatives and their physicians
• Oversight of the ongoing operations of the MasterCard based BOTOX® Cosmetic Benefits Card Program
• As a project leader on an Interactive Agency of Record team, co-developed and directed implementation of tactical plans
• Brands included: BOTOX® Cosmetic (Allergan), JUVEDERM™ (Allergan), BOTOX®, Hyperhidrosis (Allergan), MDForte (Allergan),
Prevage (Allergan), PEGASYS (Roche Laboratories) and ULTRACET (Ortho- McNeil).
• Responsible for agency profitability, forecasting, and budget reconciliation of project accounts ranging from $225K to $6MM
Single Throw Inc, Brick, NJ Partner / Vice President Client Services Nov. 2002 – Aug. 2003
Partner / Director of Sales and Marketing June 2002 – Nov. 2002
Partner / Senior Sales Consultant Feb. 2001 – June 2002
• Served as liaison between Clients, Sales Force, Accounting, and Operations areas
• Coordinated internal production resources as well as multiple external vendors and contractors
• Increased revenue by reducing project development time from 90 to 60 days through better resource allocation
• Pioneered the creation of new product and service offerings in order to create new income streams
• Fostered strategic business partnerships, recruited vendors, and uncovered potential speaking engagements while
expanding corporate presence through a variety of local and statewide networking organizations
• Cross-trained peers on necessary Market Research to be done for Client proposals
• Authored Marketing materials for sales training and created collateral materials attaché to be carried by all members of the Sales Team
• Handled multiple areas of responsibility with limited resources as necessitated in a start-up environment
• Required to learn the Web Development and Internet Marketing industry from the bottom up
• Independently managed time, scheduled appointments, and wrote job specifications
• Developed an extensive peer network in order to uncover leads and create prospects
• Built rapport with clients through product knowledge, superior service, follow-up, and clearly set expectations
EDUCATION: Rutgers University, New Brunswick, New Jersey
School of Business- Bachelor of Science, May 1992
Major: Marketing Minor: Music