Leading Diabetes Brand Marketing Professional With Over 15 Years Experience
1. PO Box 511 Daniel E. Pinto Home: (732) 409-6004
Allenwood, New Jersey 08720 Mobile: (609) 647-1432
superdp@optonline.net
PHARMACEUTICAL MARKETING PROFESSIONAL
Qualifications Summary:
Broad knowledge of Patient Marketing and Digital Professional Marketing. Experienced in early brand development through mature
product promotion. Relationship Marketing expertise includes multi-channel non-personal promotion. Has directed Patient strategy and led
tactical execution for a nearly $2B diabetes brand for over six years. An innovative, loyal, and flexible leader that focuses on delivering
quality with quantifiable business impact.
Core Strengths:
RELEVANT PROFESSIONAL SKILLS, EXPERIENCE, AND ACCOMPLISHMENTS:
Novo Nordisk Inc, Plainsboro, NJ
Associate Brand Director, Aspart Franchise June 2011 – Present
Senior Brand Manager, NovoLog® Jan 2010 – May 2011
Senior Product Manager, PCP Brand Team Sept. 2009 – Dec. 2009
Manager, eMarketing and Relationship Marketing Aug. 2007 – Aug. 2009
• Led 2017 tactical and budget planning for Aspart Franchise Product Portfolio (Patient and Professional)
• Patient Lead (Core Launch Team) for commercialization of Novo Nordisk’s next generation rapid acting insulin. Responsible for:
-Launch Strategy, Objectives, and Tactical Plan -Alignment/Co-ordination with global Marketing and MLR
-Customer Insight Generation and Market Research -DTC/Media Strategy (TV, In-Office, Print, Display, Search)
-Positioning, Core Story, and Message Development -Patient Education, RM (Type 1 and Type 2) and .com
-Creative Concept and Campaign Development -Integration with Trade/Pharmacy and PR
• Directed strategic planning and tactical development for NovoLog® Patient, Digital Professional, Professional Conventions, and Trade
-In that time the brand achieved block-buster status, became the Market leader, and had TRx share nearing 50% at its peak
-Developed business cases to gain buy-in and alignment from senior executives on high impact/investment opportunities
• NovoLog® DTC- Collaborated on multiple DTC campaigns and related video productions.
-Directly led the creation of two DTC Television spots
-The latest, “Now I Know”, had a portfolio best Share of Consumer Choice (persuasion) score of +17.3
-“Now I Know” Campaign ROI 2.1:1 (two year)
• ‘DTC Perspectives’ Top 25 DTC Marketers of the Year - 2016 Winner
• ‘DTC Perspectives’ Top PEPP Marketer of the Year - 2015 Winner
• Patient Focused ‘Selling Tools’
-Collaborated with cross functional team to develop branded T2 patient education platform to identify the need for bolus insulin
-Co-developed patient dosing tool to simplify insulin intensification
-Created “NovoLog® Reach”- Patient RM program that offers life-stage based support for T1 diabetes patients and caregivers
-Championed the creation of an innovative Video Based T1 Pediatric starter kit
• Established highly collaborative relationships with all channel specific Centers of Excellence
- Managed dotted-line reporting relationships and inspired peers on the Patient, HCP Digital, and HCP Convention CoE teams
- Key Contributor to award winning Cornerstones4Care Patient Support Program and online Diabetes Health Coach
• Digital Professional Integration
-Integrated NovoLog® Patient resources into the Physician’s workflow through eHR systems
-Initiated program to identify Nurse Practitioners that were aligned to our call-plan HCPs and targeted them non-personally
-Pioneered the use video detailing in conjunction with tele-services as part of a multi-channel non-personal selling approach
-Day to day management of NovoMedLink™, a top ten HCP web portal
Leads by example and fosters collaboration
Assesses and properly sets team expectations
Excellent interpersonal and negotiation skills
Superior budget and vendor management skills
Goal oriented with an affinity for measurable results
Excels when multi-tasking
2. Daniel E. Pinto • Page 2 of 2 • Home: (732) 409-6004 • Mobile: (609) 647 -1432 • superdp@optonline.net
• eRM extended brand team member to Biopharmaceutical brands including NovoSeven®, Norditropin®, Activella®, and Vagifem®.
• Winner Novo Nordisk’s Global “eMarketing Best Practices Award” 2009
-Architected, developed, and deployed innovative “Hormone Therapy RM Coupon Program”
-400k redemptions, generated a positive ROI through a 3% lift in NRx and 35% patient opt-in rate.
Rosetta, Hamilton, NJ Program Manager, CRM Mar. 2007– Aug. 2007
Project Manager, CRM Nov. 2004 – Feb.2007
• Oversaw Project Management team for the Rosetta Healthcare Vertical I
• Mentored four direct reports, discussed business challenges and vetted solutions
• Translated the business objectives into actionable plans for the project group, delivery team, and the IT group.
• Leveled team’s workload to maximize efficiencies and develop employee strengths while keeping the project team fully utilized at 95%
• Created project estimates for Healthcare Vertical I and estimated fees for new business pitches
• Prioritized projects based on business impact and previous “learnings” in an effort to optimize available agency resources.
• Managed the BOTOX® Cosmetic Benefits Program. This fully integrated CRM loyalty program included:
-In-office tools and online registration for patients
-Sales force reporting tool
-Multiple physician locators and a physician biography tool
-The ability to tie segmented consumers back to Allergan products, sales representatives and their physicians
• Oversight of the ongoing operations of the MasterCard based BOTOX® Cosmetic Benefits Card Program
• As a project leader on an Interactive Agency of Record team, co-developed and directed implementation of tactical plans
• Brands included: BOTOX® Cosmetic (Allergan), JUVEDERM™ (Allergan), BOTOX®, Hyperhidrosis (Allergan), MDForte (Allergan),
Prevage (Allergan), PEGASYS (Roche Laboratories) and ULTRACET (Ortho- McNeil).
• Responsible for agency profitability, forecasting, and budget reconciliation of project accounts ranging from $225K to $6MM
Single Throw Inc, Brick, NJ Partner / Vice President Client Services Nov. 2002 – Aug. 2003
Partner / Director of Sales and Marketing June 2002 – Nov. 2002
Partner / Senior Sales Consultant Feb. 2001 – June 2002
• Served as liaison between Clients, Sales Force, Accounting, and Operations areas
• Coordinated internal production resources as well as multiple external vendors and contractors
• Increased revenue by reducing project development time from 90 to 60 days through better resource allocation
• Pioneered the creation of new product and service offerings in order to create new income streams
• Fostered strategic business partnerships, recruited vendors, and uncovered potential speaking engagements while
expanding corporate presence through a variety of local and statewide networking organizations
• Cross-trained peers on necessary Market Research to be done for Client proposals
• Authored Marketing materials for sales training and created collateral materials attaché to be carried by all members of the Sales Team
• Handled multiple areas of responsibility with limited resources as necessitated in a start-up environment
• Required to learn the Web Development and Internet Marketing industry from the bottom up
• Independently managed time, scheduled appointments, and wrote job specifications
• Developed an extensive peer network in order to uncover leads and create prospects
• Built rapport with clients through product knowledge, superior service, follow-up, and clearly set expectations
EDUCATION: Rutgers University, New Brunswick, New Jersey
School of Business- Bachelor of Science, May 1992
Major: Marketing Minor: Music