1. MONIKA R. WERLING, PHR
215 S. Winter St.  Yellow Springs, OH 45387  C: 937.499.4705
E: monika.werling@gmail.com
MARKETING / COMMUNICATIONS / SPECIALIST
Industry Outreach • Training Programs • Human Resources
Corporate communications and marketing professional with proven branding and PR strengths, built upon
digital / social media campaign management and annual strategic marketing plan formation and execution
proficiencies. Offers diverse project management, program oversight, and organizational development skill
sets demonstrated across software and healthcare market segments.
Career contributions encompass tripling annual user group conference attendees, boosting online website
metrics by 25%, and developing quarterly corporate newsletter. Eliminated excess staff costs resulting in
$54,000 in annual savings, and eliminated $575,000 in expenses by leading migration to cloud technolo-
gies.
CAREER HIGHLIGHTS
MARKETING COMMUNICATIONS SPECIALIST, EHEALTH DATA SOLUTIONS
 Transformed department to professional operation with national presence. Aligned company marketing plan
and brand strategy with sales, marketing, and business functions by transitioning group to conceptual market-
ing product approach. Implemented and tracked marketing metrics and KPIs, devised new sales collateral and
trade show strategy generating product interest. Developed and managed vendor relationships.
HUMAN RESOURCES GENERALIST, YSI, INCORPORATED
 Assumed additional responsibilities upon departure of director. Developed and introduced education pro-
gram for 300+ employees designed to incorporate use of technology at all levels in organization for technolog-
ically illiterate staff. Integrated computer technology into all business levels.
PRODUCT DOCUMENTATION SPECIALIST, EHEALTH DATA SOLUTIONS
 Designed HTML-based online product help page system – covering entire company product line – for use by more
than 2,300 subscribers. Positioned system as intuitive tool for training customers on use of data to implement pro-
cess improvements across residential care organizations. Successfully clarified complicated legal and technical
communications, by translating documents into clearly understood materials.
DIRECTOR OF RESIDENCE LIFE, ANTIOCH COLLEGE
 Developed and launched successful residence life program in less than three months, where none had previ-
ously existed. Introduced and oversaw new system which managed recruitment, hiring, and training of stu-
dent workers. Created and integrated new training curriculum based upon student development theory.
PROFESSIONAL EXPERIENCE
EHEALTH DATA SOLUTIONS, Yellow Springs, Ohio (2007– 2015)
Software firm providing data analytics services to healthcare industry with operations in 43 U.S. states, 30 employees,
and $4 million in revenues.
MARKETING COMMUNICATIONS SPECIALIST (2011 – 2015)
Directed daily and annual marketing activities for all company products - involving individual product lines
to niche market in long-term care industry, home health care, hospitals, and sub-acute care providers. Served in
executive consulting capacity, providing and editing PowerPoint presentations and other critical corre-
spondence for company president and sales team. Devised portfolio of sales tools, and completed PowerPoint
presentations for customer demonstrations.
Accountable for formulation of annual strategic marketing plan - consisting of marketing operations budget,
digital communications, print marketing, new development initiatives, direct mail, direct sales support activities,
marketing collateral and trade show marketing.
Developed large variety of trade show, sales, advertising, and conference marketing collateral, leveraging
SalesForce and Constant Contact to track all product campaigns and client correspondence.

2. Monika R. Werling, PHR
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Managed all online, digital, and social media marketing channels, overseeing company website, Twitter account,
and web content. Drafted and distributed quarterly newsletters and white papers, updating latest product infor-
mation, creating website ads, and monitoring site metrics, while guiding and maintaining company branding ef-
forts. Coordinated all company press coverage, writing press releases and articles/advertorials, and arranging in-
terviews with company executives and industry experts. Drove company advertising and promotional campaigns,
devising messaging, content/copy, graphics, and printing for direct mail initiatives. Drafted mass emails, case studies,
articles/interviews, and all materials for annual customer conference.
 Through execution of effective marketing and outreach efforts, tripled customer attendance at annual
user group conference within five years, created and produced newsletter and increased number of web-
site visits, time on website, and downloads of product information by 25%.
 Reduced employer cost by streamlining trade show process, reducing shipping costs, and modifying
several previously-approved initiatives. Included not filling one position, re-designing customer support
effort, and realigning customer segments.
 Participated in SalesForce implementation initiative, helping to refine, improve, and streamline com-
pany’s sales and marketing processes.
 Initiated year-long, company-wide marketing assessment utilizing Google analytics. Introduced new
tradeshow process requiring sales team to specify objectives and desired outcomes behind each event promo-
tion. Recommended establishment of monthly cross-departmental committee meetings to communicate
product information across organization.
 Created customer testimonial videos – highlighting products and successful use of software within client
organizations. Submitted product buzz pieces to key industry journals for product innovations.
 Boosted product development protocols by collaborating with software engineers, training team, and up-
per management.
 Worked with leading industry journals and associations to place digital and print ads, create advertori-
als, participate in industry research, and coordinate interviews with corporate leadership. Originated and
oversaw vendor agreements, closing and paying contracts, coordinating, tracking, and monitoring ROI for va-
riety of different campaigns.
PRODUCT DOCUMENTATION SPECIALIST (2007 – 2011)
Documented company product line by crafting help pages for individual online product reports. Devel-
oped external and internal company marketing collateral used to support operations, sales and marketing,
and education teams.
 Generated $575,000 in savings by transitioning 2,300 customer accounts to Help Page system in the cloud.
 Streamlined team operations and productivity by establishing help page framework and where none ex-
isted previously. Developed electronic HTML-based template to speed up process of writing and editing prod-
uct Help. Boosted credibility of documents by adding links to cited reference sources.
TESTAMERICA, Dayton, Ohio (2006 – 2007)
Top lab for environmental testing services in U.S., with over 80 locations nationwide.
ENVIRONMENTAL TESTING LOG-IN TECHNICIAN
Received and documented incoming samples brought to lab, organizing samples by date, time, and tempera-
ture. Logged all samples into database by assigned testing code.
 Ensured integrity of all tests, by verifying that each sample was properly placed in respective container type
in accordance with test to be conducted. Ordered and organized samples in processing area.
 Sought out technician to analyze sample when necessary for expedited processing. Prepped sample bot-
tles with appropriate chemical solutions and restocked sample room as appropriate.
 Recovered lost or mislabeled samples by analyzing codes, database, and comparing to sample list delivered
by customer.

3. Monika R. Werling, PHR
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YSI INCORPORATED, Yellow Springs, Ohio (1996 – 1999)
Employee-owned stock ownership plan company (ESOP) which manufactures sensor technology for water quality
monitoring and medical applications. Locations across globe, company generated $40 million in annual revenues.
HUMAN RESOURCE GENERALIST
Following departure of department director collaborated with senior management to formulate strategy and
direction for HR department, working with external consultants to evaluate workflow and process im-
provements. Oversaw company’s HRIS system managing employee files and required training compliance to
maintain ISO certification and prepare for ISO audits.
Participated in company’s leadership council and contributed to several cross-functional committees, in-
cluding safety committee, which directed emergency responses to fire, tornado, and other natural emergencies.
Conducted department-specific trainings in safety and ergonomics.
Completed ongoing Workers’ Compensation claims, processed salary changes and merit increases, and updat-
ed benefits statuses. Conducted employee misconduct investigations, following up with recommendations for
disciplinary procedures. Formulated and enforced company’s drug-free workplace policy, participating in
corrective processes for those with substance problems, and terminating employees as directed by upper man-
agement. Coordinated company diversity issues. Engaged in one-on-one employee counseling on variety of issues.
 Boosted production flow while reducing worker absences and compensation claims associated with
repetitive stress injuries by spearheading development of customized tools to help employees work more ef-
fectively and safely as part of contribution to ergonomics committee.
 Formed company-wide education program – impacting all 300+ employees – on use of computer technolo-
gy in departments, for largely technologically illiterate workforce. Designed department-specific curriculum
which improved JIT responses and kept product inventory at minimum. Successfully educated all employees on
means to integrate computers into individual positions.
 Served as main recruiter for research and development team, conducting group needs analyses and cre-
ating job descriptions. Subsequently guided every aspect of hiring process, recruiting through traditional
advertising, using paid recruiters, and online job sites. Completed employee onboarding and training.
 Secured medical benefits by working with broker and participating in open benefits enrollment for all em-
ployees.
 Frequently acted in mediation or counseling capacity - handling employee conflicts and addressing diver-
sity issues. Resolved employee relations scenarios by instituting individual employee performance improve-
ment plans, relocating personnel, or termination as necessary.
EDUCATION & TRAINING
Master of Science in Human Resource Development
Villanova University, Philadelphia, PA (2012)
Professional in Human Resources Certification (PHR)
HRCI (2012)
Master of Arts in Race and Gender Studies (ABT)
West Virginia University, Morgantown, WV (1991)
Bachelor of Arts in English with Women’s Studies Minor
University of Iowa, Iowa City, IA (1989)
Undoing Racism Workshop and Conference, The People’s Institute for Survival and Beyond (1995 – 1996)
COMMUNITY ACTIVITIES
Member, TEDx Dayton Organizing Committee (2013 – Present)
Member, World House Choir (2013 – Present)
Board Member, Yellow Springs Library Association (2005 – 2007)
Volunteer Paramedic and Firefighter, Miami Township Fire / Rescue (1993 – 2002)